Marketing Measurement & Insights Analyst II

TD Bank; Toronto; On-site; CAD 79,000 - 112,000; Full time

Job summary

TD Insurance's Marketing Measurement & Insights (MMI) team seeks a Senior Analyst to drive data‑driven marketing decisions. You will develop measurement objectives, lead MMM/DDA initiatives, and translate analyses into actionable recommendations for cross‑functional partners across Marketing, Digital, Pricing, and Product.

Strong SQL, Python, and BI skills are essential. You will partner with stakeholders to optimize marketing investments, maintain dashboards, and advance KPI frameworks,

Qualifications

• Bachelor’s or Master’s degree in Marketing, Mathematics, statistics, economy or related field.
• Minimum 5 years of experience in marketing analysis performance measurement, business analytics, or a related field.

Responsibilities

• Perform data-driven analyses to identify opportunities that support profitable growth, improve customer experience, and optimize marketing investments.
• Partner with business stakeholders to define measurement objectives, success metrics, and analytical requirements for marketing, digital, and customer acquisition initiatives.
• Develop business requirements and provide subject matter expertise for advanced marketing measurement methodologies, including Marketing Mix Modeling (MMM), Data‑Driven Attribution (DDA), and Incrementality Measurement, collaborating closely with modeling and analytics teams on model enhancements and new capabilities.
• Translate complex analytical findings into actionable insights and recommendations that inform strategic and tactical marketing decisions.
• Act as a trusted advisor and subject matter expert on marketing measurement initiatives involving cross‑functional teams such as Marketing, Model Factory, Digital, Pricing, Product, Distribution, and Data & Analytics.
• Identify measurement gaps, data opportunities, and process improvements that enhance the organization's ability to evaluate marketing effectiveness and optimize outcomes.
• Support the development, maintenance, and continuous improvement of marketing dashboards, reporting solutions, KPI frameworks, and performance measurement processes.
• Champion a culture of data‑driven decision‑making by promoting marketing measurement best practices and increasing awareness of MMI capabilities across the organization.
• Remain accountable for delivering insights that support acquisition, digital, and marketing initiatives, helping stakeholders achieve expected business outcomes and maximize the value of marketing investments.

Skills

SQL

Python

Power BI

Tableau

Marketing analytics

Data-driven decision making

Communication skills

Collaboration

Problem solving

Creativity

Education

Bachelor’s or Master’s degree in Marketing, Mathematics, statistics, economy or related field

Tools

Tableau

Power BI

Job description

TD Insurance's Marketing Measurement & Insights (MMI) team seeks a Senior Analyst to drive data‑driven marketing decisions. You will develop measurement objectives, lead MMM/DDA initiatives, and translate analyses into actionable recommendations for cross‑functional partners across Marketing, Digital, Pricing, and Product.

Strong SQL, Python, and BI skills are essential. You will partner with stakeholders to optimize marketing investments, maintain dashboards, and advance KPI frameworks,