Marketing Manager, Tax | 12 month contract

KPMG LLP Canada; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading professional services firm in Toronto is seeking a Marketing Manager for a 12-month contract. This role focuses on driving marketing programs for the Tax service line, requiring 5+ years of B2B marketing experience. Candidates should have strong project management skills and a track record in event management and digital media. The firm values diversity and encourages all qualified candidates to apply.

Benefits

Inclusive workplace

Professional development opportunities

Qualifications

• 5+ years of B2B marketing experience.
• Strong project management skills and ability to manage multiple projects.
• Exceptional written and verbal communication skills.

Responsibilities

• Develop and execute annual marketing plans.
• Build brand through integrated marketing campaigns.
• Report on key KPIs for Tax marketing.

Skills

B2B marketing experience

Event management

Email marketing

Digital media expertise

Project management skills

Stakeholder management

Written and verbal communication

Education

University degree in Business, Marketing, or related discipline

Tools

Sales platforms

Job description

Overview

At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

The GTA Marketing team is looking for a Marketing Manager to join us in our Toronto office for a 12-month period. This individual will drive marketing programs for our Tax and associated service line portfolios by working with leadership to develop local and regionally driven strategic and tactical integrated marketing programs aimed at business and relationship development, lead generation and brand management. This individual will also work closely with other business enablement teams supporting tax which includes the GTA Account Management, Compliance, HR, Talent Attraction and National Marketing counterparts on the development of broader campaigns, account-based marketing programs, and ensuring consistency of messaging in the marketplace.

What you will do

Reporting directly to the Senior Manager, Function & Industry Marketing (FIM) in the GTA, with day-to-day direction from the business, the incumbent will work closely with local practice leaders, Partners, the Strategy and Operations team, the Account Management team, and the entire GTA Marketing team in the development and execution of integrated internal and external marketing plans and programs, including market objectives, people and development programs and more, designed to meet the goals and objectives of the local tax practice, ensuring alignment with our national tax strategy.

• Effectively develop, manage and execute annual marketing plans aligned to national plans and local business objectives, key account plans, and internal and external communications
• Develop and own relationships with all Tax service line leaders to integrate priorities into planning and support throughout the fiscal year
• Build the brand of the Tax practice and key service line leaders through integrated marketing campaigns, both internal and external, which maintain a leading point-of-view and shape the marketplace
• Develop and execute in-market activities including events, sponsorships, blogs, webcasts, podcasts and integrated account-focused campaigns and events
• Leverage sales platform to review market, revenue and previous campaign data to help identify opportunities and develop marketing programs to address and support
• Develop, write and manage practice-wide internal and external communications to support corresponding programs and events
• Report consistently on key KPIs designed for Tax marketing (campaign effectiveness, media awareness, lead generation etc.)
• Solicit feedback from internal stakeholders on a quarterly basis and track performance against goals
• Facilitate collaboration and teaming within and outside the marketing group
• Maintain KPMG's relationship with external industry and community associations and organizations that impact the Tax portfolio
• Plan, support and drive account-based marketing programs targeting our priority accounts across the Tax spectrum

What you bring to the role

• University degree, diploma or similar credentials in Business, Marketing, Sales or related discipline
• 5+ years of B2B marketing experience
• Strong event management, email marketing and communications expertise demonstrated in a professional environment
• Strong social and digital media acumen with deep experience in managing these aspects of campaigns and conversant with demand generation, lead nurturing campaigns and leading edge technology
• Experience in determining and demonstrating marketing and digital ROI
• Superior project management skills—MUST be able to manage multiple projects in a fast-paced, deadline-driven environment
• Strong track record of client service delivery and stakeholder management with senior executives
• Exceptional written and verbal communication and organizational skills
• Must be a highly efficient, detail-oriented, quick learner and self-starter who is eager to develop professionally
• Must be a team player and an active participant and contributor to marketing meetings
• Ability to work independently to meet deadlines
• Innovative mindset that actively disrupts in order to improve what we do
• Being a pragmatic, intuitive hands-on manager, capable of handling multiple campaign delivery projects at once and able to act on their own initiative in a fast-paced environment
• Regular communication and connection with the Senior Manager, FIM Marketing
• Working hard and smart to meet deadlines and deliver the best final product
• Self-directed, proactive, resilient individual with an eagerness to excel
• Following plans yet remaining agile to continuous market and industry changes
• Calm under pressure with a positive attitude and willingness to learn new skills
• Able to work in a hybrid environment with stakeholders located in various offices, while also being available to manage in-person onsite and offsite events as needed.

Our Values, The KPMG Way

Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

Adjustments and accommodations throughout the recruitment process

At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel. We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best. Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements. You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process. If you require support, please contact KPMG’s Employee Relations Service team by calling 1-888-466-4778.