Marketing Manager, Small Business Banking

RBC; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

RBC in Toronto is seeking a Marketing Manager for the Small Business Marketing team. You will translate insights of small business owners into direct-to-consumer, integrated campaigns that elevate RBC's leadership in Canadian small business banking.

This hands-on role requires briefing agencies, aligning stakeholders, managing timelines, budgets and approvals, and driving performance through data-driven insights in a fast-paced, matrix-enabled environment.

Qualifications

• 3-5 years of marketing experience in integrated campaign management, brand marketing, or segment marketing.
• Deep understanding of small business segments and their customer journey.
• Proven track record managing integrated campaigns and successful launches.
• Experience working collaboratively with creative and media agencies.
• Strong project management skills with the ability to juggle multiple priorities.
• Outstanding communication skills—written and verbal—with the ability to influence and secure approvals.
• Natural collaborator who builds positive relationships across teams.
• Comfortable working with data and analytics to measure success.
• Ability to lead and adapt in ambiguous situations and drive outcomes.
• University or college degree in Marketing, Communications, Business, or related field

Responsibilities

• Drive end-to-end integrated campaigns from briefs to activation, managing timelines and agency coordination.
• Foster collaborative relationships across the organization and with external agencies.
• Secure timely approvals from business partners, seniors, and legal teams.
• Monitor campaign metrics, analyze results, and derive actionable insights.
• Support end-to-end budget management, including monthly forecasting and reconciliation.

Skills

Brand Marketing

Communication

Creativity

Cross-Functional Teamwork

Cross Promotions

Customer Behavior

Industry Knowledge

Integrated Campaigns

Long Term Planning

Marketing

Marketing Activities

Product Services

Segmented Marketing

Small Businesses

Education

University or college degree in Marketing, Communications, Business, or related field

Job description

Job Description

The Opportunity

The RBC Small Business Marketing team is hiring a Marketing Manager who can understand the aspirations and challenges of small business owners and can turn insights into campaigns that connect and drive results.

This is a unique role that intersects segment and product marketing. You’ll develop and execute direct-to-consumer strategies through integrated mass digital campaigns that strengthen our leadership in Canadian small business banking. This is a hands-on role: you’ll brief agencies, align stakeholders, navigate reviews and approvals, and keep timelines on track. You’re comfortable with the details and confident with the big picture.

If you thrive in a fast-paced environment, and can navigate a complex matrix organization with ease, we want to hear from you.

What You’ll Do

Drive Integrated Campaigns

• Support end-to-end campaign development and execution—from creative and media briefs through to activation. You’ll manage timelines, coordinate with agencies, and ensure flawless delivery.

Build Strong Partnerships

• Foster collaborative relationships across the organization and with external agencies. Keep everyone aligned, informed, and moving forward together.

Navigate Stakeholder Dynamics

• Secure timely approvals from business partners, senior executives and legal teams. Present effectively to diverse audiences—from creative agencies to leadership.

Track Performance & Drive Insights

• Monitor campaign metrics, analyze results, and contribute insights that demonstrate impact and inform future strategies.

Manage Budgets

• Support end-to-end budget management, including monthly forecasting, tracking, and reconciliation.

Must Have

• 3-5 years of marketing experience in integrated campaign management, brand marketing, or segment marketing
• Deep understanding of small business segments and their customer journey
• Proven track record managing integrated campaigns and successful launches
• Experience working collaboratively with creative and media agencies
• Strong project management skills with the ability to juggle multiple priorities
• Outstanding communication skills—written and verbal—with the ability to influence and secure approvals
• Natural collaborator who builds positive relationships across teams
• Comfortable working with data and analytics to measure success
• Ability to lead and adapt in ambiguous situations and drive outcomes
• University or college degree in Marketing, Communications, Business, or related field

Nice to Have

• Previous B2B marketing experience
• Track record working effectively in cross-functional teams
• Experience working in a matrix organization

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work and make a difference
• Opportunities to building close relationships

Job Skills

Brand Marketing, Communication, Creativity, Cross-Functional Teamwork, Cross Promotions, Customer Behavior, Industry Knowledge, Integrated Campaigns, Long Term Planning, Marketing, Marketing Activities, Product Services, Segmented Marketing, Small Businesses

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-09-14

Application Deadline:

2026-09-28

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.