Marketing Manager (Ontario)

BIS Safety Software; Toronto; On-site; CAD 90,000 - 110,000; Full time

Job summary

A growing tech company is seeking a Marketing Manager to build a community of safety professionals and execute broader marketing strategies. You'll lead a team and collaborate cross-functionally while driving brand awareness through creative campaigns and in-person events. This is a remote position with a salary range of $90,000 - $110,000 annually.

Benefits

Comprehensive benefits package

Health spending account

Growth opportunities

Flexible working hours

On-the-job training

Work-life balance

Free on-site parking

Team Recognition Points

Collaborative environment

Qualifications

• 5+ years of marketing experience, ideally in B2B or SaaS.
• 2+ years of experience leading a team with proven results.
• Ability to create engaging community and content.

Responsibilities

• Build and grow a strong community of safety professionals.
• Drive outreach campaigns via email, phone, and content.
• Plan and execute in-person events to enhance brand awareness.

Skills

Community building

Email marketing

Content creation

SEO

Team leadership

Event planning

Digital marketing

Tools

HubSpot

WordPress

Job description

BIS Safety Software is a fast‑growing technology company providing leading software for the safety industry. We are looking to add a Marketing Manager to our expanding team.

Founded in 2006, BIS is proudly headquartered in Sherwood Park, Alberta. We have developed a world‑class software solution by emphasizing client relationships and continuous innovation, and we are looking to continue our growth across North America and around the world.

We’re looking for a Marketing Manager who thrives on execution and knows how to turn strategy into results. The marketing plan is in place—your role is to bring that strategy to life! And the heart of this plan will be community building.

Community is at the core of this role.

Your primary responsibility will be creating and growing a strong community of safety professionals around peer learning and connection, and tapping into that community to fill in‑person events where we will have an opportunity to spark conversations around shared experiences and help grow our brand awareness and influence in our target industries. This will be your main objective.

But it’s just one piece of the puzzle. You’ll also lead the execution of our broader marketing strategy: email campaigns, website optimization, SEO, content creation, paid ads, and ensuring our messaging across all channels—web, podcast, magazine, and more—is on point and driving real results. Our goal? We are the industry's best kept secret, and we'd like your help to change that.

You won’t be doing this alone. You’ll lead a small team with the opportunity to grow it, work cross‑functionally with Sales, Product, and Leadership, and have a front‑row seat to the impact your work creates.

When you’re a roll‑up‑your‑sleeves kind of leader who can build buzz, fill rooms, and make things happen—we want to hear from you.

This is a remote position.

Want to stand out? Show us what grabs attention and get creative with your application.

In this role, you'll be expected to:

• Build and grow a strong community of safety professionals. This will be your top priority.
• Drive outreach campaigns via email, phone, and content to develop the community, while increasing brand awareness.
• Plan and execute in‑person events—lunch & learns, networking sessions, and full‑scale conferences. The main focus of getting great speakers and putting people in seats.
• Manage and optimize tools like HubSpot, WordPress, and related integrations.
• Ensure website and landing pages convert—strong copy, smart UX, and clear calls to action.
• Oversee and help direct the on‑page SEO and content strategies to build long‑term organic growth.
• Track performance metrics, analyze results, and continuously improve campaign effectiveness.
• Mentor and grow your marketing team with a focus on high performance.
• Get hands‑on when needed—whether that’s building an email, refining copy, or troubleshooting a landing page.
• Work closely with Sales, Product, and Leadership to keep everything aligned and moving forward.

You might be a great fit if you:

• Have 5+ years of marketing experience, ideally in B2B or SaaS.
• Have 2+ years of experience leading and growing a team with proven results.
• Know how to build a community and keep it engaged (and have results to prove it).
• Thrive in fast‑paced environments and take pride in execution—you’re all about turning strategy into action.
• Are tech‑savvy and resourceful, with a creative, solutions‑first mindset.
• Prioritize ruthlessly and focus on what really moves the needle.
• Can write email and web copy that captures attention and drives results.
• Work seamlessly with all types of marketing tactics, traditional or new.
• Have hands‑on experience delivering and selling out in‑person events.
• Are experienced in digital tactics like Google Ads, SEO, inbound strategy, and keyword research.
• Are fluent in digital marketing tools, CRMs, and analytics platforms.
• Love collaboration and are open to feedback and new ideas.

$90,000 - $110,000 a year

Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.

Job ID: #L202511-03MM

Why join us

At BIS, we pride ourselves in being very entrepreneurial in nature. Our office is an open environment that lends itself to collaboration and organic learning. We integrate new ideas and best practices quickly when they further the development of our software and company. This flexibility is a key part of our culture and a reflection of our insightful and collaborative team.

Another key part of our culture is our purposeful avoidance of titles. We don’t use job titles as they don’t reflect the value we place on humility. And we lead with our heart, treating all our customers and team members with integrity and compassion.

We are looking for like‑minded individuals who are interested in growing with us.

In addition, we also offer the following:

• Comprehensive benefits package
• Health spending account
• Growth opportunities
• Flexible working hours
• On‑the‑job training
• Work‑life balance
• Free on‑site parking
• Team Recognition Points
• Social committee
• Fun, open and collaborative environment

Be More Than an Employee

BIS is a company where you can not only grow your career but also share in the success you help create. Our Employee Stock Ownership Plan (ESOP) allows you to own a piece of the business and build equity in the company’s future.

We'd love to hear from you

If this describes you, please submit a creative application that is sure to grab our attention.

Visit our Careers Page to learn more.

We sincerely thank all applicants for their interest, however, only applicants selected for interviews will be contacted.