Marketing Manager (Growth & Lifecycle)

Summit Search Group; Edmonton; On-site; CAD 80,000 - 90,000; Full time

Job summary

A leading occupational health training provider in Alberta is seeking a Marketing Manager to drive a modern, data-driven marketing strategy. This role involves designing integrated campaigns, managing digital channels, and optimizing customer journeys. The ideal candidate has 4–7 years of marketing experience with a strong focus on growth strategies and excellent copywriting skills. A competitive salary of $80–90K plus bonus is offered, along with a comprehensive benefits program.

Benefits

Comprehensive benefits program

Opportunity to build a marketing function

Qualifications

• 4–7 years of experience in marketing, focusing on growth or lifecycle campaigns.
• Proven success in managing multi-channel campaigns.
• Strong understanding of customer journeys and optimization.

Responsibilities

• Design and execute integrated B2B and B2C campaigns.
• Build and optimize lifecycle journeys across channels.
• Manage digital channels and website optimization.

Skills

Growth marketing

Lifecycle campaigns

Multi-channel marketing

Copywriting

Analytics

CRM proficiency

Tools

HubSpot

Mailchimp

Job description

About the Company

Our client is one of Canada’s leading providers of occupational health and safety training — empowering thousands of workers every year to perform confidently, competently, and safely. With a strong Alberta presence and a national reputation for excellence, they deliver industry-recognized certifications that shape safer workplaces across the country. Their team of passionate safety professionals and expert instructors has built a legacy of innovation, trust, and impact in safety education.

The Role

As the Marketing Manager (Growth & Lifecycle), you’ll be the driving force behind a modern, data-driven marketing strategy that fuels growth and deepens customer engagement. You’ll combine strategic thinking with hands‑on execution — building campaigns that elevate brand awareness, drive course registrations, and strengthen long‑term relationships. This is an exciting opportunity to make your mark within a growing Alberta-based company that values creativity, results, and initiative.

What You’ll Do

• Design and execute integrated B2B and B2C campaigns that drive awareness and bookings
• Build and optimize lifecycle journeys across email, social, and web channels
• Refresh brand messaging, creative direction, and digital presence to reflect a modern voice
• Lead content creation — from instructor spotlights to customer success stories
• Manage digital channels (Google, Meta, LinkedIn), SEO, and website optimization
• Implement CRM and marketing automation workflows to improve retention and ROI
• Track and analyze key metrics (CPL, ROAS, CAC, LTV) and turn insights into strategy
• Collaborate cross-functionally to align marketing initiatives with business goals
• Support sales enablement through compelling collateral and presentations

About You

• 4–7 years of experience in marketing, with a focus on growth or lifecycle campaigns
• Strong understanding of customer journeys and conversion optimization
• Proven success managing multi-channel campaigns (email, social, paid, web)
• Excellent copywriting and storytelling skills — especially for technical audiences
• Comfort with analytics, CRMs, and marketing automation tools (HubSpot, Mailchimp, etc.)
• A proactive, organized, and solutions‑oriented mindset

Bonus Points

Experience in education, training, or safety industries; familiarity with HubSpot or ActiveCampaign; and creative design or video editing skills.

Why Join Us

• Build a marketing function from the ground up
• Work closely with the CEO and leadership team to shape growth strategy
• Be part of a trusted and evolving Alberta-based brand with a national footprint

Compensation

Base salary of $80–90K plus bonus and a comprehensive benefits program.

Remuneration

Remuneration for this position will consist of a base salary between $80-90K in addition to bonus and full benefits program