Marketing Manager, Caper

Instacart; Canada; Remote; CAD 113,000 - 125,000; Full time

Job summary

A leading grocery delivery company is seeking a Marketing Manager to oversee Caper Cart launches and expansions. This role demands collaboration with various departments to ensure the success of marketing campaigns. Key qualifications include a Bachelor's degree, 4+ years in retailer marketing, and strong project management abilities. The position is remote, with a compensation range between $113,000 and $125,000 CAD.

Qualifications

• 4+ years of experience with in-store/retailer marketing.
• Experience executing marketing campaigns in store.
• Demonstrable understanding of marketing organization and paid media landscapes.

Responsibilities

• Collaborate with cross-functional teams for marketing initiatives.
• Manage in-store marketing logistics and materials.
• Gather data and formulate insights for business impact.

Skills

Organized work flow

Attention to detail

Excellent written and verbal communication

Strong project management

Education

Bachelor's Degree

Tools

Photoshop

Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

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Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

We’re looking for a Marketing Manager who will own the execution for Caper Cart launches and expansions. This person will collaborate closely with the Ops, Product and Customer Success Manager teams to ensure Caper Carts are successful in market post launch.

As a member of the Caper marketing team, you’ll be responsible for developing in store campaign plans that drive customer retention and loyalty. This role will report to the Director, Marketing.

This is an exciting opportunity to shape the future of Instacart with one of its most cutting edge products. This person will manage all existing retailer marketing relationships and assist with new launches.

About the Job

• Collaborate with cross functional teams to plan and execute launch and growth marketing initiatives.
• Collaborate closely with ops manager and customer success manager to ensure campaign readiness across all relevant product touchpoints.
• Work with external vendors and operations teams to manage in-store marketing materials logistics and delivery to ensure smooth execution.
• Refine expansion playbooks and collaborate with the operations team to ensure smooth execution, suggest improvements and refinements when needed.
• Partner with the data science, customer success and product team to develop a measurement framework to assess the effectiveness of our campaign strategy
• Work with internal marketing team and external partner to ensure all tactics are correct - messaging, size, asset type, co branding, etc.
• Gather data, formulate insights, and articulate strategic opportunities that will impact the business and drive omnichannel growth
• Ideate and identify the unexpected applications of brand that touch consumers and culture – partnerships, collaborations, brand activations
• Champion and wield brand thinking across campaigns, concepts, and the organization; ensure everything we do is true to our brand and represents the best interests of the communities we serve
• Consistently assess competitive strategies and uncover white space opportunities.

About You

Minimum Qualifications

• Bachelor's Degree required
• 4+ years of experience with in-store/retailer marketing
• Organized work flow and strong attention to detail.
• Experience executing marketing campaigns in store
• Excellent written and verbal communication skills; ability to interact at senior levels of the organization
• Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment
• Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes

Preferred Qualifications

• Previous experience with fast paced, retailer environments.
• Record of leveraging consumer insights and experience to develop campaigns; experience using data and metrics to back up assertions of business value
• Familiar with grocery or retail industry.
• Photoshop skills preferred
• Nimble, resourceful, and detail-oriented; thrives in both independent and collaborative work environments

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$113,000 – $125,000 CAD