Marketing Manager Americas (LATAM, USA & Canada)

PeopleCert; Canada; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading education technology firm is seeking a Marketing Manager for the Americas to drive marketing initiatives across LATAM, the USA, and Canada. The role involves managing webinars, digital campaigns, and localizing content for diverse markets. Candidates should have a Bachelor’s degree and at least 5 years of relevant experience. The position offers a competitive remuneration package and opportunities for professional development in a dynamic virtual environment.

Benefits

Competitive remuneration package

International working atmosphere

Free certification vouchers

Learning experience with global best practices

Ongoing personal and professional development

100% Virtual Hiring Process

Qualifications

• Minimum 5 years of proven experience in B2B and B2C marketing, preferably in education, certifications, or language qualifications.
• Exceptional written and verbal communication skills in English; additional language skills for LATAM markets a plus.
• Strong understanding of digital marketing tools, platforms, and campaign analytics.

Responsibilities

• Implement and report on marketing plans aligned with global strategy.
• Design and execute B2B and B2C webinars.
• Manage and optimize digital campaigns to drive engagement.
• Oversee regional social media accounts and PR initiatives.
• Plan and execute online and offline events.

Skills

B2B Marketing

B2C Marketing

Webinar Management

Digital Campaigns

Communication Skills

Digital Marketing Tools

Organizational Skills

Problem Solving

Education

Bachelor's degree in marketing or related field

Master's degree in related field

Job description

Marketing Manager – Americas

Are you interested in working with a leading education technology player — the global leader in the assessment and certification of professional skills industry, with presence in more than 200 countries worldwide? If so, this is your chance to apply!

We are seeking a dynamic and results-driven Marketing Manager Americas to lead marketing initiatives across LATAM, the USA, and Canada. This role is pivotal in driving brand awareness, partner engagement, and adoption of LANGUAGECERT qualifications. You will be the strategic driver of both B2B and B2C webinars, promoting thought leadership among partner universities while providing platforms for institutions to showcase their programs to prospective students.

Responsibilities

• Marketing Strategy Execution: Implement, monitor, and report on regional marketing plans, ensuring alignment with LANGUAGECERT's global strategy and objectives.
• Webinar Leadership: Design and execute B2B webinars to strengthen university partnerships and B2C webinars showcasing university programs to students.
• Content Development & Localization: Create and adapt compelling marketing content tailored to the Americas market, considering cultural and linguistic nuances across LATAM, USA, and Canada.
• Digital Campaign Management: Manage and optimize digital campaigns to drive measurable engagement, registrations, and conversions.
• Social media & PR: Oversee regional social media accounts and PR initiatives to maximize brand visibility and credibility.
• Event Management: Plan and execute online and offline events that drive engagement and promote LANGUAGECERT qualifications.
• Marketing Collateral: Ensure all marketing materials are consistent with brand identity while appealing to regional preferences.
• Market Research & Insights: Analyze trends, competitor activity, and audience behavior to provide actionable insights and inform strategies.
• Cross-Functional Collaboration: Work closely with global teams to align marketing activities and campaigns.

Qualifications

• Bachelor’s degree in marketing or related field; Master’s degree preferred.
• Minimum 5 years of proven experience in B2B and B2C marketing, preferably in education, certifications, or language qualifications.
• Demonstrated success running webinars, digital campaigns, and thought leadership initiatives across multiple markets.
• Exceptional written and verbal communication skills in English; additional language skills for LATAM markets a plus.
• Strong understanding of digital marketing tools, platforms, and campaign analytics.
• Excellent organizational, problem-solving, and teamwork skills; metrics-driven with a creative mindset.
• Self-driven, flexible, and able to work in a fast-paced, high-volume environment.
• Attention to detail with a proactive approach to driving results.

Benefits

• Competitive remuneration package.
• Work in an international, dynamic, and fun atmosphere.
• Two free vouchers per year for certifications from PeopleCert's portfolio.
• A huge learning experience working with global best practices.
• Ongoing personal and professional development opportunities.
• 100% Virtual Hiring Process.

About PeopleCert

PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their ambitions.

Quality, Innovation, Passion, and Integrity are the core values which guide everything we do. Our offices in the UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to reflecting the diversity and inclusion of our customers and the communities in which we do business.

Secure English Language Tests (SELTs)

Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared.

All applications will be treated with strict confidentiality.