marketing manager

The Influence Agency; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A marketing firm is seeking a Brand Manager to oversee branding strategies and campaigns for a top superfoods brand. This role involves collaboration across various teams, managing brand storytelling, and executing go-to-market plans. Ideal candidates will have significant experience in brand marketing, particularly within consumer packaged goods. The position offers a competitive salary, bonus opportunities, and flexible working conditions.

Benefits

Annual bonus opportunity

Birthdays off

Holiday closure between Christmas and New Year

Flexible hybrid schedule – 3 days in office

Qualifications

• 5+ years of experience in brand marketing, ideally in CPG, wellness, or natural products.
• Proven success managing brand refreshes, product launches, and cross‑channel campaigns.
• Strong analytical and project management skills – organized, resourceful, and data‑driven.

Responsibilities

• Develop and execute annual brand and go‑to‑market plans that drive growth.
• Own brand storytelling across digital, retail, influencer, and PR channels.
• Lead shopper marketing and in‑store activations, including national display and demo programs.

Skills

Brand marketing experience

Project management skills

Collaborative mindset

Analytical skills

Consumer packaged goods knowledge

Job description

Brand Manager

The Influence Agency

Posted on November 10, 2025

Job Details

Brand Manager – Organic Traditions

We’re partnering with Organic Traditions, Canada’s leading Superfoods brand, to hire a Brand Manager who will bring their refreshed brand identity to life across every channel and touchpoint. This highly collaborative role will own the brand’s strategy and execution, from GTM planning and shopper marketing to creative campaigns and retail activations, helping scale Organic Traditions’ presence in both Canada and the U.S.

About the Company

For 25 years, Organic Traditions has been on a mission to make superfoods super simple. Their nutrient‑dense, sustainable products are designed to support better health for people and the planet. With a loyal customer base and growing global footprint, they continue to redefine functional nutrition through innovation, transparency, and purpose. The team is made up of 47 passionate individuals who value balance and wellness as much as performance.

About You

• 5+ years of experience in brand marketing, ideally in CPG, wellness, or natural products.
• Proven success managing brand refreshes, product launches, and cross‑channel campaigns.
• Experience with shopper marketing and retail activation.
• Strong analytical and project management skills – organized, resourceful, and data‑driven.
• Collaborative mindset and ability to thrive in ambiguity and lead decision‑making.
• Personal passion for health, wellness, and sustainable food.
• Bonus: Combined large CPG training with startup experience, bringing structure to an entrepreneurial environment.

About the Role

As the Brand Manager, you will lead the rollout of Organic Traditions’ recent brand refresh, translating new positioning, packaging, and messaging into compelling consumer and customer experiences. You’ll bridge strategy and execution, collaborating with marketing, growth, and sales teams to deliver campaigns that build awareness, strengthen equity, and drive results.

In this role, you will:

• Develop and execute annual brand and go‑to‑market plans that drive growth.
• Own brand storytelling across digital, retail, influencer, and PR channels.
• Manage creative agencies, freelancers, and internal partners to bring ideas to life.
• Lead shopper marketing and in‑store activations, including national display and demo programs.
• Build impactful trade materials – sell sheets, launch decks, and presentations for retailers.
• Lead and execute key trade shows and brand events in Canada and the U.S.
• Manage budgets, timelines, and performance reporting with precision and ownership.

Success Looks Like

Within 30 days

You’ve built trust with key stakeholders and immersed yourself in the refreshed brand.

Within 90 days

You’re leading GTM planning and shopper marketing initiatives with confidence.

Within 12 months

You’ve successfully implemented the brand refresh and are driving measurable growth across markets.

Compensation & Perks

Competitive salary (exact range discussed with qualified candidates). Annual bonus opportunity. Birthdays off. Holiday closure between Christmas and New Year. Flexible hybrid schedule – 3 days in office.

Location & Employment

• Location: Toronto, ON
• Work location: Hybrid
• Salary: $29.00 to $88.00 per hour
• Terms: Permanent, full time
• Start: As soon as possible

Advertised until

2025-12-13