marketing manager

SaltyCloud; Toronto; On-site; CAD 96,000 - 146,000; Full time

Job summary

A dynamic digital marketing agency in Toronto is looking for a Content Marketing Manager to lead their content strategy and drive organic growth across multiple channels. The ideal candidate has a proven track record of significantly increasing traffic and engagement, exceptional leadership skills, and a passion for leveraging AI in content strategies. Responsibilities include managing the content team, evolving operations, and creating high-value content assets. This full-time position offers a salary range of $96,000 to $146,000 per year.

Qualifications

• You've driven 4-8x+ traffic growth and can discuss the strategies used.
• You take ownership, figure things out independently, and thrive with autonomy.
• You're enthusiastic about AI and how it integrates into content strategies.
• You're data-driven and make analytical decisions informed by metrics.
• You have experience managing content teams and operations effectively.
• You develop repeatable processes for scaling content without losing quality.
• Familiarity with cybersecurity topics is a strong plus.
• You maintain high standards for quality content.

Responsibilities

• Own all organic channels end-to-end, ensuring traffic growth.
• Lead and scale the content team, hiring and developing talent.
• Drive SEO, GEO, and AEO strategies for strong keyword rankings.
• Evolve existing content operations and increase production speed.
• Build systems for scaling content production.
• Create strategic high-value content assets.
• Shape content strategy to fill gaps and seize opportunities.
• Explore new formats like video and podcasts to engage audiences.

Skills

Proven organic growth results

Self-directed and autodidactic

Excited about AI and the future of search

Data-driven decision maker

Editorial leadership experience

Systems thinker

GRC/cybersecurity adjacent experience

Eye for detail and quality

Tools

HubSpot

GA4

Looker

SEMrush

Job description

Title posted on Talent.com - Content Marketing Manager

Posted on December 19, 2025 by Employer details SaltyCloud

Job Details

• Location: Toronto, ON (On site)
• Salary: $96,000 to $146,000 per year
• Terms of employment: Full time
• Start date: As soon as possible
• Vacancies: 1 vacancy

About the Role

We're building a content engine that educates, engages, and converts?and we need a leader to own it. As Content Marketing Manager, you'll take full ownership of our organic channels (search, social, email) and drive sustainable traffic growth through smart strategy and relentless experimentation.

This is a role for someone who doesn't wait to be told what to do. You'll inherit an existing team and content operations workflow, but your job is to evolve both?scaling the team as needed, rethinking processes, and finding innovative ways to produce high-quality, value-driven content that people actually want to consume.

We're looking for someone genuinely excited about where content is headed: someone who sees AI, data analytics, and emerging search behaviors as opportunities to move faster and smarter. You'll lead our SEO strategy while also pioneering our approach to Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) as the search landscape evolves.

If you're a self-starter who's grown organic traffic 4x+ elsewhere, thrives with autonomy, and gets energized by building systems that scale?we want to talk.

What You'll Be Doing

• Own all organic channels end-to-end – search, social, and email, with full accountability for traffic growth and engagement
• Lead and scale the content team – inherit an existing team of writers and strategists, then hire, onboard, and develop additional talent as needed to meet demand
• Drive SEO, GEO, and AEO strategy – achieve and maintain strong keyword rankings, grow organic traffic, and stay ahead of how AI is reshaping search and discovery
• Evolve content operations – inherit existing workflows and make them better, leveraging AI and automation to increase velocity while maintaining quality
• Build systems for content at scale – design and implement processes for refreshing and evolving content over time, including planning (and potentially developing) automation tools with contractor support
• Create high-value content assets – produce strategic resources that support demand generation and move prospects through the funnel
• Shape our content strategy – ensure comprehensive editorial coverage across key themes and audience segments, identifying gaps and opportunities for growth
• Expand into new formats and channels – explore and develop video, audio, webinars, podcasts, and interactive content to reach audiences beyond written content

What We're Looking For

• Proven organic growth results – you've driven 4-8x+ traffic growth and can walk us through how you did it
• Self-directed and autodidactic – you take ownership, figure things out, and don't need to be managed closely
• Excited about AI and the future of search – you see GEO, AEO, and AI-assisted content production as opportunities, not threats
• Data-driven decision maker – you use analytics to inform strategy, not just report on it; comfortable with tools like HubSpot, GA4, Looker, and SEMrush, and always open to learning new ones
• Editorial leadership experience – you've managed content teams and high-volume operations
• Systems thinker – you build repeatable processes and know how to scale without sacrificing quality
• GRC/cybersecurity adjacent experience – familiarity with information security, cybersecurity, governance, risk, and compliance topics is a strong plus
• Eye for detail and quality – you know what good content looks like and hold your standards high

Advertised Until

2025-12-28