Marketing Manager

Amdocs; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading global technology company in Toronto is seeking a proactive Marketing Manager to drive affiliate marketing operations, focusing on content marketing and engagement strategies. The role involves developing marketing strategies for campaigns, managing promotional assets, and ensuring affiliates receive the necessary support. This position requires exceptional leadership, communication skills, and experience in the entertainment industry, particularly regarding film and TV marketing. Join a dynamic team to make a significant impact within a fast-paced environment.

Qualifications

• Proven marketing experience in the entertainment industry, particularly in film and TV.
• Ability to manage multiple projects under tight deadlines.
• Familiarity with email marketing platforms and CRM tools.

Responsibilities

• Develop and implement end-to-end marketing strategies for campaigns.
• Secure studio approvals and coordinate internal resources.
• Monitor KPIs and report on campaign effectiveness.

Skills

Strategic thinking

Leadership

Communication

Organizational skills

Detail-oriented

Tools

Microsoft Office Suite

Pardot

Mailchimp

Job description

Who are we?

Amdocs helps those who build the future to make it amazing. With our market‑leading portfolio of software products and services, we unlock our customers’ innovative potential, empowering them to provide next‑generation communication and media experiences for both the individual end user and enterprise customers. Our employees around the globe are here to accelerate service providers’ migration to the cloud, enable them to differentiate in the 5G era, and digitalize and automate their operations. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $5.00 billion in fiscal 2024. For more information, www.amdocs.com

At Amdocs, our mission is to empower our employees to ‘Live Amazing, Do Amazing’ every day. We believe in creating a workplace where you not only excel professionally but also thrive personally. Through our culture of making a real impact, fostering growth, embracing flexibility, and building connections, we enable them to live meaningful lives while making a difference in the world.

In one sentence

The Marketing Manager will lead the Affiliate Marketing operations, driving strategic initiatives to support content marketing and affiliate servicing across a diverse portfolio of Hollywood studios and content suppliers. This role is pivotal in planning and executing marketing campaigns, managing promotional assets, and ensuring affiliates have the tools and guidance needed to maximize engagement and transactions.

What will your job look like?

This role is pivotal in planning and executing marketing campaigns, managing promotional assets, and ensuring affiliates have the tools and guidance needed to maximize engagement and transactions. The Marketing Manager will oversee communications, campaign strategy, and performance analysis while maintaining strong relationships with affiliates and internal teams.

A nimble team of marketers, with a true passion about film and TV, working across an exciting portfolio of content and beloved IP brands, providing the bridge between content owners and licensee affiliates, bringing content to millions of homes across the globe.

You are a proactive, strategic thinker with a passion for content marketing and entertainment. You thrive in a fast‑paced environment, excel at managing multiple projects, and have strong leadership and communication skills. You are highly organized, detail‑oriented, and committed to delivering results while fostering collaboration and innovation.

All you need is…

Role and Responsibilities

• Develop and implement end‑to‑end marketing strategies for PVOD and TVOD campaigns.
• Secure studio approvals and coordinate internal resources for timely campaign delivery.
• Drive initiatives to maximize user acquisition and transactional growth.
• Ensure timely sourcing and distribution of promotional materials from studios.
• Maintain and optimize the digital repository (VU Content Marketing Portal) for affiliate access.
• Create and manage e‑blasts and presentations to keep affiliates informed and engaged.
• Conduct post‑campaign evaluations, providing actionable insights to improve future strategies.
• Monitor KPIs and report on campaign effectiveness to stakeholders.
• Lead quarterly strategy presentations and regular catch‑ups with key affiliates.
• Build strong relationships to understand client needs and align promotional efforts.

• Be part of developing, planning, and monitoring partner campaigns in US and Canada to support the Affiliate Marketing operations

• Responsible for sourcing relevant marketing materials from a variety of content supplier sources to support film and TV marketing campaigns
• Create content‑led PowerPoint presentations
• Create eblasts/newsletters through an email service provider such as Mailchimp or Pardot to create email templates for external communication with affiliates
• Work closely with the Marketing Managers and content owners across upcoming slate of film and TV releases
• Work closely with the internal operations teams to ensure partner’s marketing assets needs and campaign deadlines are met on time

• Ensure regular social media audits are conducted across customer social and online channels and input into monthly highlights presentation
• Handle ad‑hoc partner requests such as delivering logos, images, videos, guidelines, and responding to queries regarding the marketing toolkits
• Act as brand and content IP guardian following brand and content guidelines in partner and content marketing executions
• Proven marketing experience in the entertainment industry, with a strong focus on Film and TV.
• Demonstrated ability to work with multiple internal stakeholders or external agencies, ensuring deliverables meet strategic objectives.
• Client‑facing experience, including building and maintaining strong affiliate and partner relationships.
• Track record of managing multiple projects under tight deadlines, with excellent prioritization and organizational skills.
• Strategic planning and execution experience, including campaign development and performance analysis.
• Highly proficient in Microsoft Office Suite (Word, PowerPoint, Excel) for reporting, presentations, and planning.
• Familiarity with email marketing platforms (e.g., Pardot, Mailchimp) and CRM tools.

Why you will love this job:

You are a proactive, strategic thinker with a passion for content marketing and entertainment. You thrive in a fast‑paced environment, excel at managing multiple projects, and have strong leadership and communication skills. You are highly organized, detail‑oriented, and committed to delivering results while fostering collaboration and innovation.

Amdocs is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to fostering a diverse and inclusive workforce