Marketing Manager

Ottawa Tourism; Ottawa; Hybrid; CAD 30,000 - 65,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to drive innovative marketing strategies and partnerships. This pivotal role involves planning and executing paid media campaigns, analyzing performance metrics, and collaborating with various stakeholders. The ideal candidate will have extensive experience in digital advertising and a strong analytical mindset. Join a vibrant team dedicated to enhancing the visitor experience in a beautiful urban destination. This role offers a hybrid work model, allowing for flexibility while contributing to a mission that enriches the lives of residents and visitors alike.

Benefits

Hybrid work model

Professional development opportunities

Health benefits

Flexible working hours

Qualifications

• 5+ years in marketing, digital advertising, or paid media.
• Experience in destination marketing or agency environments is a plus.

Responsibilities

• Plan and execute digital and traditional media campaigns.
• Oversee marketing partnerships and ensure alignment with goals.

Skills

Marketing Strategy

Digital Advertising

Analytical Skills

Project Management

Stakeholder Management

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Tools

Google Ads

Google Analytics

Social Media Platforms

Job description

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Overview

Ottawa Tourism’s vision is to be one of Canada’s most visited, sustainable, vibrant, and valued urban destinations and the tourism authority for key economic development and city-building decisions in Ottawa. Ottawa Tourism's mission is to market and sell Ottawa as a compelling leisure and business destination and lead or participate in initiatives that improve Ottawa’s visitor experience. We contribute to the broader economic development objectives of the city and the success of our stakeholders and, by doing so, enrich the quality of life for all Ottawa residents.

Reporting to the Senior Manager, Marketing, the Marketing Manager (Paid & Partnerships) is responsible for the planning, execution, measurement and reporting of digital and traditional paid media campaigns, in collaboration with agencies and internal teams. They also oversee Ottawa Tourism’s marketing partnerships, ensuring alignment with strategic goals and delivering measurable results.

The Marketing Manager (Paid & Partnerships) plays a pivotal role in driving Ottawa Tourism’s marketing strategy by managing paid media initiatives and key partnerships. This role ensures seamless integration across paid, owned, and earned channels, maximizing campaign effectiveness and partner value. As a key contributor to the marketing team, this position requires strong analytical capabilities, strategic thinking, and the ability to build and nurture relationships with internal and external stakeholders.

This position is based out of the Ottawa Tourism offices in beautiful downtown Ottawa. Ottawa Tourism employs a hybrid work model, with some ability for all employees to work remotely. In some cases, certain positions will have an ongoing requirement to maintain a physical presence in the office. Such details will be discussed during the application process.

• Understanding of and appreciation for the general scope of a marketing role within a destination marketing context
• Managerial-level communication and analysis skills
• Strong ability to prioritize, manage projects, and think strategically
• Willingness to act as a key contributor in a fast-paced organization
• Ability to accept direct responsibility for initiatives and concerns that are vital to the position
• Ability to build and maintain internal and external relationships; high level of competence in internal and external stakeholder management
• Broad flexibility in outlook, task orientation, working style, and approach
• Strong commitment to continuous self-improvement and to the improvement of the position requirements

Primary Areas of Responsibility

• In consultation with the Marketing, Senior Manager, collaborate with agency partners to develop and implement comprehensive paid media strategies, ensuring alignment with Ottawa Tourism’s brand positioning and business objectives.
• Oversee multi-channel media planning, including digital (search, social, display, programmatic), out-of-home, print, and broadcast media, ensuring campaigns effectively reach key target audiences.
• Collaborate with media agencies and internal teams to execute high-performing campaigns, optimizing for engagement, reach, and conversion.
• Conduct ongoing performance analysis, leveraging data and key insights to optimize campaigns in real-time and provide strategic recommendations.
• Stay ahead of industry trends and emerging media technologies to ensure Ottawa Tourism remains innovative in its approach to paid advertising.

Marketing Partnerships & Sponsorships

• Serve as the primary liaison for marketing partnerships, developing customized partnership opportunities that drive mutual value for Ottawa Tourism and its stakeholders.
• Lead negotiations, contract development, and execution of partnership agreements, ensuring deliverables align with strategic marketing priorities.
• Work collaboratively across teams to ensure partnership commitments are effectively integrated into paid media, content, and owned asset strategies.
• Manage a partnership performance tracking system, providing timely insights and ROI reports to assess the effectiveness of partnership programs.
• Lead the development and execution of integrated marketing campaigns, collaborating closely with the Marketing Manager (Creative) to ensure creative is compelling and high-impact assets.
• Partner with the Marketing Specialist to manage day-to-day campaign logistics, including budget tracking, campaign setup, reporting, and fulfillment of partner deliverables.
• Ensure paid media efforts are strategically integrated into owned channels (social, web, email), maximizing exposure and engagement.
• Provide insights and data-driven recommendations to senior leadership, helping to inform broader marketing and organizational strategy.

Performance Analysis, Budget Management & Reporting

• Own and oversee campaign analytics and measurement, ensuring all paid media and partnership initiatives are performance-driven and aligned with KPIs.
• Work with agency partners and internal data teams to generate reports and dashboards, analyzing results and identifying opportunities for optimization.
• Oversee paid media budgets with precision, ensuring efficient allocation of funds across campaigns and channels while maximizing ROI.
• Deliver regular reporting to internal teams, leadership, and stakeholders, translating data into actionable insights and strategic recommendations.
• Act as a thought leader within the marketing team, proactively identifying opportunities for growth, innovation, and optimization in Ottawa Tourism’s paid media and partnership programs.
• Represent Ottawa Tourism at industry events and networking opportunities to foster relationships with key partners, agencies, and stakeholders.
• Support ongoing team development, contributing to knowledge-sharing and training sessions to enhance marketing expertise across the organization.

Desired Qualifications

• 5+ years of experience in marketing, paid media, or digital advertising. Experience in destination marketing, tourism, or agency environments is an asset.
• Strong expertise in paid media planning and execution across digital, traditional, and emerging channels.
• Experience working with media agencies, advertising platforms (Google Ads, Meta, programmatic DSPs), and measurement tools (Google Analytics, Data Studio, or similar).
• Proven ability to develop and manage marketing partnerships, negotiate agreements, and ensure strong partner alignment with brand objectives.
• Strong analytical mindset with the ability to interpret data, generate insights and recommendations to optimize campaigns for maximum effectiveness.
• Exceptional project management and organizational skills, with the ability to manage multiple campaigns and partnerships simultaneously.
• Experience managing budgets, contracts, and performance tracking, ensuring campaigns and partnerships deliver measurable impact.
• Ability to collaborate cross-functionally, working effectively with creative teams, agency partners, and internal stakeholders.
• Strong verbal and written communication and presentation skills, with an ability to clearly articulate strategies, results, and recommendations.
• A proactive and solutions-oriented approach, with a strong sense of initiative and innovation in marketing strategies.

Assets

• Fully bilingual in both of Canada’s official languages, both written and verbal.
• Previous experience working in tourism, hospitality, or destination management/marketing.

The Hiring Process

• Initial Phone Screen
• In-Depth Interview
• Reference checks
• Offer

Land Acknowledgement

Ottawa Tourism is located and operates on the traditional and unceded territory of the Anishinaabe Algonquin people, who have travelled and inhabited these lands for millennia.

Diversity, Equity & Inclusion Statement

We place great value on the importance of diversity in our workforce, and we value inclusivity, trust, innovation and encourage applications from individuals who are members of under-represented or marginalized communities. We foster a diverse, equitable and inclusive organization. We connect with Indigenous communities; we care about the planet our people and our industry, and we want our city to be accessible to all. To that end, we are committed to an objective hiring process which is free from discrimination based on any of the protected grounds as stated in Ontario's Human Rights Code. In an effort to ensure that the selection process is as objective as possible, applicants are invited to consider removing any indications on their application that might suggest age, place of origin, ethnic origin, disability, race, or any other protected ground. For example, applicants might choose to include the names and classification of degrees granted (i.e. Diploma in Project Management, with Honours), while excluding the name or location of the school.

Accessibility Statement

All applications will be considered as long as the applicant can demonstrate that they meet the essential qualifications as described in the job posting. Further to this, if you would like to request any additional accommodations based on one of the Code's protected grounds, we will be happy to help accommodate you.

DEADLINE TO APPLY: Tuesday May 13th at 4pm

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Non-profit Organizations and Travel Arrangements

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