Marketing Manager

AppDirect; Montreal (administrative region); Hybrid; CAD 90,000 - 115,000; Full time

Job summary

AppDirect’s Portfolio Marketing team seeks a Marketing Manager for the Firstbase BU. Translate BU strategy into integrated plans and drive execution that delivers measurable business results. You will operate as an individual contributor within a hybrid setup, balancing on-site and remote work.

You will own marketing plans, launch initiatives, KPIs, and ROI-focused programs aligned to Sales and Product, collaborating closely with cross-functional teams.

Qualifications

• 5-7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services.
• Experience owning marketing strategy for a product line, BU, or revenue segment.
• Strong understanding of direct and/or channel go-to-market models.
• Demonstrated ability to drive measurable pipeline impact.
• Strong stakeholder management and prioritization skills.
• Ability to balance autonomy with cross-functional collaboration.
• Comfort presenting performance insights and recommendations.
• Ownership mindset with strong business acumen.
• Experience leveraging AI tools to enhance productivity and streamline day-to-day workflows.
• Advanced understanding of marketing KPIs, funnel metrics, and pipeline reporting.
• Experience designing and executing A/B tests and performance experiments.

Responsibilities

• Develop and execute integrated annual and quarterly marketing plans.
• Own campaign strategy across digital, events, content, and enablement.
• Lead product launches and go-to-market initiatives.
• Establish campaign KPIs and measure performance against pipeline and revenue goals.
• Translate business priorities into marketing programs with clear ROI expectations.
• Manage and prioritize multiple initiatives simultaneously.
• Oversee external contractors or agency partners when applicable.
• Identify cross-sell and shared GTM opportunities across the portfolio.
• Present marketing results and insights to BU stakeholders.
• Continuously refine programs based on performance data and Voice of Customer insights.

Skills

B2B marketing

SaaS marketing

Go-to-market strategy

Pipeline management

Stakeholder management

Cross-functional collaboration

Data-driven marketing

AI tools for productivity

KPIs & funnel reporting

A/B testing & experiments

Tools

CRM

Marketing automation

Job description

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture- one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About Firstbase, an AppDirect subsidiary

Firstbase helps companies equip their teams with everything they need to do great work-from computers and furniture to company swag and perks. We give businesses the ability to instantly support employees with the right physical goods, and give employees the flexibility to choose what works for their unique needs. Firstbase is part of AppDirect, a subscription commerce platform that powers millions of subscriptions worldwide for organizations selling any product, through any channel, on any device - as a service.

About the Portfolio Marketing Team

The Portfolio Marketing team supports AppDirect's subsidiary Business Units by owning and executing integrated marketing aligned to each BU's growth priorities. The team exists to build and scale a marketing engine that accelerates growth across subsidiary brands while preserving brand equity and aligning to AppDirect's vision of simplifying how technology is bought, sold, and managed. Portfolio marketers operate as embedded, BU-focused generalists - accountable for turning strategy into execution across channels and driving measurable business impact. While the team collaborates with Corporate Marketing discipline experts when appropriate, Portfolio Marketing is a distinct function with day-to-day ownership of BU marketing planning, prioritization, and delivery. Our role is to ensure each subsidiary has focused, accountable marketing support aligned to Sales and Product, while selectively leveraging corporate capabilities to scale impact.

About You

As a Marketing Manager, you will serve as the primary marketing referent for an assigned subsidiary Business Unit - Firstbase. You will translate BU strategy into integrated marketing plans and drive execution that delivers measurable business results. The position offers a hybrid schedule: you will work once a week onsite and four days on remote.

(*) It's not a leadership position, it's an individual contributor.

What you'll do and how you'll have an impact

• Develop and execute integrated annual and quarterly marketing plans
• Own campaign strategy across digital, events, content, and enablement
• Lead product launches and go-to-market initiatives
• Establish campaign KPIs and measure performance against pipeline and revenue goals
• Translate business priorities into marketing programs with clear ROI expectations
• Manage and prioritize multiple initiatives simultaneously
• Oversee external contractors or agency partners when applicable
• Identify cross-sell and shared GTM opportunities across the portfolio
• Present marketing results and insights to BU stakeholders
• Continuously refine programs based on performance data and Voice of Customer insights

What we’re looking for

• 5-7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services
• Experience owning marketing strategy for a product line, BU, or revenue segment
• Strong understanding of direct and/or channel go-to-market models
• Demonstrated ability to drive measurable pipeline impact
• Strong stakeholder management and prioritization skills
• Ability to balance autonomy with cross-functional collaboration
• Comfort presenting performance insights and recommendations
• Ownership mindset with strong business acumen
• Experience leveraging AI tools to enhance productivity and streamline day-to-day workflows
• Advanced understanding of marketing KPIs, funnel metrics, and pipeline reporting
• Experience designing and executing A/B tests and performance experiments

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice:

https://www.appdirect.com/about/privacy-notice

The salary band listed below reflects the expected annual base salary or OTE (on-target earnings) for this role at AppDirect and may be subject to change. Base salary or OTE is just one component of AppDirect's total compensation package. In addition to base pay, regular employees may be eligible for performance-based bonuses and a full range of benefits.