Marketing Manager

Salesboom.com Inc; Halifax; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading technology company is seeking a Marketing Manager in Halifax, Canada. The successful candidate will develop marketing strategies and campaigns, liaise with sales teams, and target lead generation. A minimum of 5 years of marketing experience is required, along with excellent interpersonal skills and the capacity to thrive on challenges. This role offers opportunities to innovate within a growing company.

Qualifications

• 5 years of marketing experience required
• High tech knowledge beneficial
• Vision and vitality are essential qualities

Responsibilities

• Develop strategies consistent with Corporate Goals
• Promote brand awareness
• Liaise with Corporate Sales to ensure brand awareness
• Plan and develop regional and global sales marketing campaigns
• Define Lead Generation Targets with Corporate Sales

Skills

Results oriented

Exceptional interpersonal skills

Leadership skills

Excellent written/verbal skills

Ability to multitask

Thrive on challenges

Job description

Description

Salesboom.com, leader of on demand CRM & ERP software services is seeking a Marketing Manager that understands traditional marketing, yet thrives on keeping abreast of and constantly capitalizing on the many new marketing vehicles opened up by the Web. Salesboom.com is a Marketing and Sales focused company. Our Marketing managers are key components of the business and must be innovative, creative and love what they do. Salesboom is revolutionizing how our customers do business, and our marketing initiatives follow suite.

As a leading technology company with 3,000 customers in 140 countries, our brand is well established as a leader of on demand CRM and ERP software services. Separate sales models and marketing strategies are used to target small-mid sized businesses and large enterprises. Our goal is to continue expanding our client base and market share quarter after quarter.

Responsibilities

• Develop strategies consistent with Corporate Goals
• Promote brand awareness
• Liaise with Corporate Sales to ensure brand awareness
• Plan and Develop regional and global sales marketing campaigns
• Define Lead Generation Targets with Corporate Sales
• Instruct Corporate Sales in use of relevant sales campaign materials and tools
• Monitor Sales Campaign effectiveness and provide feedback to Corporate Sales
• Measure, Analyze and Report Sales Campaign Results
• Use Management Sales Campaign Results Report to direct additional / future Campaigns
• Own Lead generation for Corporate Sales
• Create Lead Targets in-line with Sales Campaign specifics
• Implement regional and global activities to generate leads
• Provide direction to Lead Generation Specialist
• Monitor Lead Generation targets
• Measure, Analyze and Report Lead Generation Target Campaign Results
• Use Management Lead Target Campaign Results Report to direct additional / future Campaigns

Required Skills / Experience

• Successful candidate must achieve results, utilize best-business practices and be results oriented
• Individual must have exceptional interpersonal and leadership skills to build team support
• Vision and vitality are essential qualities in this leadership position
• 5 years Marketing experience required
• High Tech knowledge beneficial
• Excellent Written / Verbal negotiation skills
• Multi-task and Prioritize
• Thrive on Challenges