Marketing Manager

The Shaw Group; Dartmouth; On-site; CAD 65,000 - 90,000; Full time

Job summary

The Shaw Group in Dartmouth, Nova Scotia, is seeking a Marketing Manager to strengthen Shaw's brand and drive demand across dealer, commercial, and retail channels. Based in Dartmouth, the successful candidate will translate business priorities into clear, consistent marketing programs, content, and sales tools that support both sell-in and sell-through.

You will manage social media, digital content, websites, brochures, data sheets, and trade show materials while coordinating with internal

Qualifications

• Post-secondary education in marketing, communications, business, or a related field, or an equivalent combination of education and experience.
• Five or more years of experience in a marketing role, ideally within building materials, manufacturing, construction, or a dealer/distribution environment.
• Hands-on experience with digital marketing, social media, website management, and content creation.
• Experience producing sales and technical materials such as brochures, sell sheets, catalogues, presentations, and data sheets.
• Experience supporting multiple sales channels, including dealer, commercial, and/or retail channels, would be considered an asset.
• Strong project management and organizational skills, with the ability to manage multiple divisions, channels, deadlines, and stakeholders.
• Proficiency with marketing and design tools, including Adobe Creative Suite, content management systems, social scheduling platforms, and analytics tools, would be considered an asset.
• Strong written, visual, interpersonal, and communication skills.
• A collaborative approach and the ability to work effectively with sales teams, leadership, internal stakeholders, and external partners.
• Strong attention to detail, brand stewardship, and comfort using performance data to support decisions.
• A self-starting, hands-on approach with the ability to move from strategy to execution.

Responsibilities

• Supporting and managing social media across all three divisions, including developing content calendars, creating and scheduling posts, engaging audiences, and reporting on performance.
• Managing digital content across channels to maintain brand consistency and a steady pipeline of fresh, relevant material.
• Managing divisional websites by keeping product information, imagery, and content current and coordinating updates, improvements, and search engine optimization with internal stakeholders and web partners.
• Developing and maintaining brochures, sell sheets, presentations, point-of-sale assets, and other selling materials for the dealer channel, commercial sales team, and retail centre locations.
• Managing the creation and maintenance of technical data sheets to ensure product specifications and documentation are accurate, current, and readily available.
• Coordinating the development, updating, and distribution of product catalogues across the divisions.
• Providing marketing support for dealer trade activation through programs, assets, merchandising tools, flyer content, imagery, pricing layouts, and co-operative advertising.
• Supporting the commercial sales team with tailored materials, campaigns, and content for commercial and project-based customers.
• Supporting Shaw retail centre locations with in-store marketing, signage, merchandising, and promotional materials.
• Planning and executing trade shows and events, including booth materials, product displays, signage, and promotional collateral.
• Maintaining consistent branding, messaging, and visual identity across all three divisions and sales channels.
• Managing relationships with external agencies, designers, printers, web partners, and other vendors.
• Tracking and reporting on marketing activity and effectiveness and using performance insights to refine future efforts.

Skills

Marketing

Social media

Content creation

Digital marketing

Brand management

Education

Post-secondary education in marketing, communications, business, or related field

Tools

Adobe Creative Suite

Content Management System

Social scheduling platforms

Analytics tools

Job description

The Shaw Group is one of Eastern Canada's leading natural resource manufacturers and community developers. With a specialty in products for the construction industry, we serve a variety of market sectors and produce close to 1,000 individual products in facilities across the Maritimes. Operating on a decentralized basis through a number of divisions and subsidiaries, Shaw focuses on providing exceptional service to our customers and a work environment that recognizes individual and team achievements. Committed to making a positive contribution to the communities and regions in which we operate, our market has grown to include all of North America, with products exported around the world.

The Shaw Group is looking to add an energetic and motivated individual to join Shaw Manufacturing Team as Marketing Manager. Supporting Shaw Brick, Shaw Renewables, and Shaw Resources, the Marketing Manager will help strengthen the Shaw brand and drive demand across our dealer network, commercial sales team, and Shaw retail centre locations. Reporting to the VP Sales and based in Dartmouth, Nova Scotia, the successful candidate will translate business priorities into clear, consistent, and compelling marketing programs, content, and sales tools that support both sell-in and sell-through.

The Marketing Manager will be responsible for:

• Supporting and managing social media across all three divisions, including developing content calendars, creating and scheduling posts, engaging audiences, and reporting on performance
• Managing digital content across channels to maintain brand consistency and a steady pipeline of fresh, relevant material
• Managing divisional websites by keeping product information, imagery, and content current and coordinating updates, improvements, and search engine optimization with internal stakeholders and web partners
• Developing and maintaining brochures, sell sheets, presentations, point-of-sale assets, and other selling materials for the dealer channel, commercial sales team, and retail centre locations
• Managing the creation and maintenance of technical data sheets to ensure product specifications and documentation are accurate, current, and readily available
• Coordinating the development, updating, and distribution of product catalogues across the divisions
• Providing marketing support for dealer trade activation through programs, assets, merchandising tools, flyer content, imagery, pricing layouts, and co-operative advertising
• Supporting the commercial sales team with tailored materials, campaigns, and content for commercial and project-based customers
• Supporting Shaw retail centre locations with in-store marketing, signage, merchandising, and promotional materials
• Planning and executing trade shows and events, including booth materials, product displays, signage, and promotional collateral
• Maintaining consistent branding, messaging, and visual identity across all three divisions and sales channels
• Managing relationships with external agencies, designers, printers, web partners, and other vendors
• Tracking and reporting on marketing activity and effectiveness and using performance insights to refine future efforts

The successful candidate will have the following qualifications:

• Post-secondary education in marketing, communications, business, or a related field, or an equivalent combination of education and experience
• Five or more years of experience in a marketing role, ideally within building materials, manufacturing, construction, or a dealer/distribution environment
• Hands-on experience with digital marketing, social media, website management, and content creation
• Experience producing sales and technical materials such as brochures, sell sheets, catalogues, presentations, and data sheets
• Experience supporting multiple sales channels, including dealer, commercial, and/or retail channels, would be considered an asset
• Strong project management and organizational skills, with the ability to manage multiple divisions, channels, deadlines, and stakeholders
• Proficiency with marketing and design tools, including Adobe Creative Suite, content management systems, social scheduling platforms, and analytics tools, would be considered an asset
• Strong written, visual, interpersonal, and communication skills
• A collaborative approach and the ability to work effectively with sales teams, leadership, internal stakeholders, and external partners
• Strong attention to detail, brand stewardship, and comfort using performance data to support decisions
• A self-starting, hands-on approach with the ability to move from strategy to execution

The Shaw Group has been a part of the community for more than 160 years and has consistently demonstrated its ability to adapt and innovate. This is an exciting opportunity to support well-established manufacturing businesses and help shape how Shaw's products and brands are presented across dealer, commercial, retail, and digital channels. As a key contributor, you will have the opportunity to see the direct impact of your work while receiving the autonomy and support needed to be successful. In exchange for your experience and expertise, you will receive a competitive compensation and benefits package, along with opportunities to grow your career.

Why work for our team?

We understand the importance of investing in and developing our people. We are collaborative and team-oriented, and we provide our employees with opportunities to grow while creating a safe environment where fresh ideas are welcomed. We also value people with a "let's get it done" attitude.

A little bit about us

The Shaw Group is one of Eastern Canada's leading manufacturers and community developers. With a strong focus on products for the construction industry, we compete in a variety of market sectors and produce close to 1,000 individual products in facilities across the Maritimes. Shaw retail centres and a broad dealer network sell Shaw Group products. Our company operates on a decentralized basis through a number of divisions and subsidiaries, including Shaw Brick, Shaw Precast Solutions, Shaw Resources, Clayton Developments Limited, Prestige Homes Inc., Ven-Rez Products Limited, Shaw Lifestyle, and Shaw Living.