Marketing Manager

British Columbia Public School Employers' Association | Make a Future - Careers in BC Education; Burnaby; Hybrid; CAD 85,000 - 115,000; Full time

Benefits offered by this job

Three weeks' vacation

Extended health and dental benefits

Defined Contribution Pension Plan

Professional development opportunities

Hybrid work arrangements with remote 2

Free gym and pool access

Complimentary lunch

On-site parking

Job summary

St. George's School is seeking a Marketing Manager to shape the school's marketing strategy and lead campaigns across digital, print, events, and experiential channels.

The role requires strategic thinking, strong writing, and a creative visual sensibility to elevate the school's brand and storytelling. You will collaborate with the Marketing & Communications Team to deliver integrated campaigns that support admissions, advancement, and school priorities, while managing budgets and external

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related discipline.
• Five to eight years of progressive marketing and communications experience.
• Demonstrated success developing integrated marketing campaigns and brand strategies.
• Strong experience in digital marketing, content strategy, social media, paid media, and analytics.
• Experience with Google Workspace, Mailchimp, Meta Business Suite, Adobe Creative Suite, Canva, and Rebrandly; knowledge of Blackbaud, PowerSchool, and BrightArrow is a plus.
• CapCut and Adobe Premiere Pro are assets.
• Experience with designers, creative teams, and external agencies.
• Excellent writing, communication, and project management skills.
• Strong organizational skills to manage multiple priorities.
• Experience in education or independent schools is a plus.
• Willing to work occasional evenings and weekends for campaigns.

Responsibilities

• Develop and execute the School's annual marketing strategy aligned with institutional priorities.
• Create integrated, audience-focused marketing campaigns supporting admissions, advancement, and community engagement.
• Develop creative campaign concepts for prospective families, current families, alumni, donors, and employees.
• Identify opportunities to enhance market presence with innovative marketing initiatives.
• Measure campaign performance and implement improvements.
• Champion the St. George's brand across digital, print, and campus touchpoints.
• Provide strategic marketing guidance to departments across the School.
• Coordinate with teams to deliver engaging visuals and campaign materials on time and on brand.
• Oversee digital initiatives including paid advertising, social media, email, and website promotions.
• Collaborate with Admissions to attract local and international families and support events.
• Manage relationships with external agencies and oversee marketing budgets.

Skills

Marketing strategy

Brand management

Creative writing

Digital marketing

Content strategy

Social media

Campaign analytics

Project management

Writing

Communication

Organizational skills

Video editing

Education

Bachelor's degree in Marketing, Communications, PR, Business

Tools

Google Workspace

Mailchimp

Meta Business Suite

Adobe Creative Suite

Canva

Rebrandly

Blackbaud

PowerSchool

BrightArrow

CapCut

Adobe Premiere Pro

Job description

Position: Marketing Manager

Term/Status: Permanent, Full-time

Department: Marketing & Communications

Reports To: Director, Marketing & Communications

Salary: $85,000–$115,000

Start Date: October 1, 2026

Application Closing Date: August 31, 2026

Position Overview:

Reporting to the Director, Marketing & Communications, the new Marketing Manager position plays a key role in shaping how St. George's School is experienced by both internal and external audiences. This position is responsible for developing and delivering integrated marketing strategies and campaigns that strengthen the School's reputation, support admissions, Advancement and institutional priorities, and bring the St. George's story to life. Working as part of a collaborative Marketing & Communications Team, the Marketing Manager will develop impactful campaigns across digital, print, events, and experiential channels. The successful candidate will combine strategic thinking and strong writing skills with creativity, bringing fresh ideas and a strong visual sensibility to every project. We are looking for someone with an exceptional creative eye — someone who enjoys transforming ideas into memorable campaigns that surprise, delight, and inspire. Whether launching an Admissions or Advancement Campaign, promoting a major school event, or celebrating student achievements by magnifying their amazing stories, this individual understands how to create meaningful experiences and marketing that captures attention while reflecting the excellence of the St. George's brand. This individual embodies the following Core Values : Empathy, Integrity, Humility, Respect, Responsibility, and Resilience.

In order to provide the best possible learning environment for our diverse, multicultural student population, St. George's actively seeks to recruit staff from groups that have been traditionally underrepresented in independent and international schools. BIPoC and 2SLGBTQIA+ people and those with disabilities are warmly encouraged to apply, and invited to reach out for more information about our commitment to diversity, inclusion and belonging.

Key Responsibilities:

Marketing Strategy & Campaign Development

• Develop and execute the School's annual marketing strategy aligned with institutional priorities.
• Create integrated, audience-focused marketing communications campaigns that strengthen the St. George's brand and support admissions, advancement, and internal and external community engagement.
• Develop creative and strategic campaign concepts that engage and inspire prospective families, current families, alumni, donors, and employees.
• Identify opportunities to enhance the School's market presence through innovative marketing initiatives.
• Measure campaign performance and recommend continuous improvements.

Brand Stewardship

• Champion and protect the St. George's brand across all marketing initiatives.
• Ensure a consistent and elevated brand experience across digital, print, and campus touchpoints.
• Provide strategic marketing guidance to departments across the School.

Creative Collaboration

• Partner closely with the Marketing and Communications Team to develop visually engaging campaigns and marketing materials.
• Contribute creative direction, messaging, and campaign concepts while ensuring projects are delivered on time and on brand.
• Coordinate photography, videography, and other creative production to support institutional storytelling with internal and external contractors.

Digital Marketing

• Lead digital marketing initiatives including paid advertising, social media campaigns, email marketing, and website promotion in local and international markets.
• Collaborate on website marketing strategy and optimization, as well as content writing and creation.
• By consulting with key internal stakeholders, create social media editorial calendars to ensure strategic storytelling.
• Monitor analytics and campaign performance to improve engagement and conversion.
• Oversee website content development and liaise with external contractors (content, photography, and videography).

Admissions Marketing

• Work closely with the Admissions Team to develop marketing strategies that attract prospective families both locally and internationally.
• Create campaigns and marketing assets to support recruitment initiatives and Admissions events.
• Enhance the prospective family journey through thoughtful and engaging marketing experiences.

Vendor & Budget Management

• Manage relationships with external agencies, photographers, videographers, printers, and digital marketing partners.
• Working with the Director, oversee marketing budgets and ensure effective use of resources.

Collaboration & Leadership

• Build strong relationships across departments and provide strategic marketing advice.
• Lead cross-functional marketing projects involving multiple stakeholders.
• Foster a collaborative, creative, and solutions-focused approach to marketing.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related discipline.
• Five to eight years of progressive marketing and communications experience.
• Demonstrated success developing integrated marketing campaigns and brand strategies.
• Strong understanding and career experience within digital marketing, content strategy, social media, paid media,and campaign analytics.
• Strong experience working with platforms such as Google Workspace, Mailchimp, Meta Business Suite (Instagram and Facebook), Adobe Creative Suite (Adobe Stock, Adobe Express, Lightroom, and Photoshop), Canva, and Rebrandly. Experience with Blackbaud, PowerSchool, and BrightArrow is a plus.
• Experience using video editing software such as CapCut. Ability to use Adobe Premiere Pro is considered an asset.
• Experience working with designers, creative teams, and external agencies.
• Excellent writing, communication, and project management skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Experience within education, independent schools, or purpose-driven organizations is considered an asset.
• Willing and able to work occasional evenings and/or weekends as needed to support campaign events.

What We're Looking For

Our ideal candidate is:

• A strategic marketer and communicator with a strong creative instinct.
• Someone with an exceptional eye for design, storytelling, and audience engagement.
• Curious, innovative, and always looking for fresh ways to connect with people.
• A strong writer with creative copywriting skills, who can easily translate ideas into campaigns that leave a lasting impression.
• Photography/videography skills are a plus.
• Self-directed, but also collaborative, relationship-focused, and highly organized.
• Comfortable balancing strategic planning with hands‑on execution, with an inherent ability to look at the big picture.
• Passionate about delivering marketing that reflects excellence in every detail.
• Someone who wants to work in a mission-driven, values-oriented organization, and would love to play a role in building the fine young men our world needs.

Compensation & Benefits

St. George's School offers an exceptional total rewards package including:

• A competitive salary within the range of $85,000–$115,000, commensurate with experience.
• Three weeks' vacation to start, plus additional school closure days (approx 7-10 per year, separate to statutory holidays).
• Comprehensive extended health and dental benefits.
• Defined Contribution Pension Plan.
• Professional development opportunities.
• Hybrid work arrangements, with up to two remote workdays each week (subject to operational requirements).
• Complimentary lunch during the school year, treated as a taxable benefit.
• Complimentary on‑site parking and/or sustainable commuting subsidy for transit, biking, carpooling, or walking.
• Free gym and pool access, as well as onsite fitness classes such as yoga, pilates, and weight training.
• A collaborative and welcoming workplace that is both one of BC’s Top Employers and one of Canada's leading independent schools.

Why Join Us:

Are you looking to use your professional expertise to make a meaningful impact? Do you thrive in an engaging community where colleagues care as much about the environment they create as the students they serve? St. George’s School is seeking dedicated and dynamic professionals who understand that a world‑class education is built on a foundation of excellence, collaboration, and care. If you want to be part of a team that keeps our mission moving forward, we want to hear from you! For nearly 100 years, St. George’s School has provided a transformative education for thousands of young men. While our classrooms are the heart of the school, our 270+ talented staff and faculty members are its backbone. We are all united by a single, common goal: “Building fine young men. One boy at a time.” At St. George’s School, your contributions are vital. You will be challenged, encouraged, and supported within a professional culture that pursues excellence in every department. Here, we don't just work together, we model the character we wish to see in our students, guided by our Core Values of Empathy, Humility, Integrity, Respect, Responsibility, and Resilience. We are privileged to learn, work, and live on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam) Nation.