MARKETING MANAGER

NEW DSM PTE. LTD.; Alberta; On-site; CAD 70,000 - 90,000; Full time

Job summary

A dynamic marketing firm in Alberta is seeking an innovative Marketing Manager to promote their brand and services. The successful candidate will optimize marketing strategies, manage the budget and staff, and prepare forecasts. A Bachelor's degree in marketing or business is required along with strong leadership skills and proficiency in marketing tools. This role presents a great opportunity to drive brand awareness and business growth.

Qualifications

• Bachelor’s degree in marketing, business or any other relevant field.
• Understanding of marketing fundamentals and tactics.
• Creative thinking and problem-solving ability.
• Leadership and project management skills.
• Knowledge of digital marketing and social media strategies.
• Excellent verbal and non-verbal communication skills.
• Proficiency with marketing tools and software.
• Proficient in marketing research and statistical analysis.
• Ability to work under pressure.
• Availability to work within opening hours (evenings, holidays, weekends).

Responsibilities

• Evaluate and optimize marketing and pricing strategies.
• Analyze market trends and prepare forecasts.
• Generate new business leads.
• Develop strategies to drive qualified traffic.
• Deploy and manage marketing campaigns from ideation to execution.
• Experiment with various acquisition channels.
• Produce engaging content for website and blog.
• Build relationships with industry players and vendors.
• Prepare and monitor the marketing budget.
• Oversee and approve marketing material.
• Measure and report on campaign performance.
• Analyze consumer behavior to adjust campaigns.

Skills

Marketing fundamentals

Creative thinking

Leadership skills

Project management

Digital marketing strategies

Communication skills

Marketing research

Education

Bachelor's degree in marketing or business

Tools

Marketing software

Job description

Overview

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Qualifications

• A Bachelor’s degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).