Marketing Lead for Health & Fitness Programs

YMCA of Greater Toronto; Toronto; Presencial; CAD 85.000 - 120.000; Jornada completa

Descripción de la vacante

The YMCA of Greater Toronto is seeking a Marketing Manager to lead integrated marketing and communications plans that drive member acquisition, engagement and program growth within Health & Fitness. The role collaborates with Marketing & Communications, Digital Marketing, Sales, Public Relations, and other teams to translate business priorities into effective initiatives.

The position reports to Health & Fitness leadership and requires strong budget management, vendor coordination, and staff

Formación

• Minimum 5 years of demonstrated management experience in marketing, communications, strategy, or a related area.
• Experience supervising and developing staff.
• Experience developing and implementing integrated marketing campaigns that support member acquisition, engagement, retention, and growth.

Responsabilidades

• Lead the development and implementation of integrated marketing, brand, and communications plans that support Health & Fitness priorities and annual objectives.
• Use market research, participant data, analytics, and performance results to identify opportunities, inform marketing decisions, and recommend improvements.
• Identify and recommend marketing-related growth opportunities aligned with YMCA of Greater Toronto priorities and growth plans.
• Develop campaign briefs that align with the YMCA of Greater Toronto’s brand and clearly define objectives, audiences, deliverables, timelines, and budgets.
• Lead the planning, execution, tracking, measurement, and optimization of marketing campaigns, and manage the annual campaign calendar to support alignment with key stakeholders.

Descripción del empleo

The YMCA of Greater Toronto is seeking a Marketing Manager to lead integrated marketing and communications plans that drive member acquisition, engagement and program growth within Health & Fitness. The role collaborates with Marketing & Communications, Digital Marketing, Sales, Public Relations, and other teams to translate business priorities into effective initiatives.

The position reports to Health & Fitness leadership and requires strong budget management, vendor coordination, and staff