Marketing Lead, Destination Experience

Ridge North America; Vernon; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading tourism development company is seeking a Marketing Manager to oversee marketing initiatives for the Okanagan Gondola. This role involves developing strategies, managing campaigns, and collaborating with various stakeholders to create memorable experiences for visitors. The ideal candidate has over 5 years of experience in marketing, preferably in tourism or hospitality, and possesses strong analytical and storytelling skills. The position offers a hybrid work environment during the pre-launch phase, with full-time on-site requirements once operational.

Benefits

Competitive Incentive Package

Extended Health Benefits

Employee Life Insurance

Health Spending Account

Qualifications

• 5+ years of progressive marketing experience in tourism or related industries.
• Proven success in developing integrated marketing campaigns.
• Experience managing external agencies and media partners.

Responsibilities

• Develop and execute a strategic marketing plan for the project.
• Manage marketing budget and track performance outcomes.
• Oversee digital marketing channels and content strategy.

Skills

Data-driven decision making

Brand management

Project management

Storytelling

Analytical skills

Education

Bachelor’s degree in Marketing or related field

Tools

Analytics tools

Content management systems

Job description

A leading tourism development company is seeking a Marketing Manager to oversee marketing initiatives for the Okanagan Gondola. This role involves developing strategies, managing campaigns, and collaborating with various stakeholders to create memorable experiences for visitors. The ideal candidate has over 5 years of experience in marketing, preferably in tourism or hospitality, and possesses strong analytical and storytelling skills. The position offers a hybrid work environment during the pre-launch phase, with full-time on-site requirements once operational.