Marketing Lead

West Coast Gardens

Surrey

Hybrid

CAD 34,000 - 41,000

Full time

14 days+

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Job summary

West Coast Gardens is seeking a hands-on Marketing Lead for customer growth and retail marketing in South Surrey. The role oversees social media, email, digital advertising, website marketing, loyalty marketing and in-store campaigns, with creative direction and strong brand standards.

You will work closely with the Retail Operations & Marketing Manager to turn priorities into focused campaigns, using customer insights to increase visits and repeat business. This is a full-time on-site position.

Qualifications

Three or more years of hands-on marketing experience.
Strong marketing instincts and visual judgment.
Experience developing campaigns across multiple channels.
Strong writing, editing and proofreading skills.

Responsibilities

Maintain a consistent and recognizable West Coast Gardens brand across social media, email, website, advertising and in-store marketing.
Set direction and standards for social media content, including messaging, visual style, content mix and posting cadence.
Develop engaging content ideas that showcase our plants, products, people, events and seasonal experiences.
Lead campaigns from concept through execution and performance review.
Oversee loyalty program integration across channels and ensure messaging is on-brand.

Skills

Marketing experience

Brand awareness

Multi-channel campaigns

Analytics

Tools

Shopify

Google Ads

Analytics tools

Job description

MARKETING LEAD - CUSTOMER GROWTH & RETAIL MARKETING

PERMANENT, FULL-TIME ON-SITE | SOUTH SURREY $25-$30 PER HOUR

West Coast Gardens is a destination garden centre in South Surrey offering plants, garden supplies, homedécor, workshops, events and seasonal experiences.

We are looking for a hands-on Marketing Lead who can help us grow the West Coast Gardens brand, better understand our customers, increase visits to the store and give customers stronger reasons to return.

Working closely with the Retail Operations & Marketing Manager, The Marketing Lead will help turn business priorities, customer insights and creative ideas into focuses marketing campaigns. This role will contribute ideas, help establish priorities and take ownership of carrying agreed strategies through execution.

This is a role for someone who understands both sides of good marketing; how it looks and feels to the customer, and whether it actually works.

You will oversee social media, email marketing, digital advertising, website marketing, loyalty marketing and in-store campaigns. Graphic design and content-production support is available, but you must have strong creative judgement and be able to set direction, maintain standards and recognize great work.

We are not looking for someone to produce a high volume of average work. We want someone who can identify what matters most and execute it exceptionally well.

THE OPPORTUNITY

West Coast Gardens has an established brand and customer base with significant opportunities to improve how we communicate, how consistently our brand shows up and how effectively we use customer information to drive marketing decisions

The Marketing Lead will help shape how West Coast Gardens appears across social media, email, digital advertising, our website and the physical store while strengthening our loyalty program and customer marketing

You will become closely familiar with both our brand and our customer - What catches their attention, what inspires them, what they purchase, how frequently they visit and what could influence their next visit.

WHAT YOU WILL OWN

Brand, Social & Creative Direction

Maintain a consistent and recognizable West Coast Gardens brand across social media, email, website, advertising and in-store marketing

Set Direction and standards for social media content, including messaging, visual style, content mix and posting cadence

Develop engaging content ideas that showcase our plants, products, people, events and seasonal experiences

Work with Existing creative support to turn campaign objectives and ideas into strong customer-facing marketing

Ensure photography, graphics, copy and campaign materials reflect the quality and personality of West Coast Gardens

Balance promotional content with useful, inspiring and engaging content that gives customers a reason to follow and interact with the brand

Review customer-facing marketing for brand consistency, accuracy and overall quality

Campaigns & Promotions

Build and maintain the annual marketing calendar

Lead seasonal campaigns, product launches, VIP promotions and major events

Establish the objective, audience, message and measurement plan before major campaigns begin

Develop campaign concepts and determine how they should come to life across different channels

Coordinate campaigns across email, digital advertising, social media, the website and the physical store

Carry priority campaigns from concept through execution and performance review

Ensure campaigns feel coordinated and intentional rather than like separate pieces of marketing

Customer Growth & Retention

Monitor customer retention and returning-customer activity

Establish useful seasonal benchmarks using current and historical performance

Identify meaningful customer groups and opportunities, including new, active, at-risk, inactive, lapsed and reactivated customers

Use purchase behaviour, frequency and customer value to identify marketing opportunities

Turn customer insights into practical campaigns designed to influence visits, transactions and retention

Report what changed, why it mattes and what marketing action should happen next

Loyalty & Customer Targeting

Lead the customer-facing execution and continued development of the West Coast Gardens Loyalty program

Integrate loyalty across checkout, email, the website, social media and in-store communication

Segment customers using purchase behaviour, interests and engagement

Develop welcome, retention, member-exclusive and reactivation campaigns

Measure response, redemption, transactions, revenue and customer activity

Improve targeting so relevant customers receive relevant messages rather than every promotion going to the entiredatabase

Digital & In-Store Marketing

Plan and execute email marketing and customer communications

Manage the social media strategy and content calendar

Maintain current, engaging and accurate website and Shopify content

Support SEO, local search and Google Business Profile performance

Manage Google Ads and other approved digital advertising

Coordinate event marketing, printed materials and in-store signage

Walk the physical store regularly to ensure campaigns have been executed properly

Ensure customers experience one coordinated brand and campaign across every relevant touchpoint

WHAT SUCCESS LOOKS LIKE

West Coast Gardens has a strong, recognizable and consistent marketing presence

Social media and content are engaging, current and aligned with the brand

Priority campaigns are distinctive, cohesive and fully executed

More qualified customers visit West Coast Gardens

Store transactions grow against meaningful seasonal benchmarks

Customer retention and repeat purchasing improve

The loyalty program becomes fully integrated into the customer experience

Customer groups receive increasingly relevant and targeted marketing

Marketing decisions combine strong creative judgement with measurable results

Management receives clear insights, ideas and recommendations—not simply activity reports

WHAT WE'RE LOOKING FOR

Three or more years of hands-on marketing experience

Strong marketing instincts and visual judgment

Experience developing campaigns across multiple channels

Strong understanding of social media and what makes content engaging and relevant

Strong writing, editing and proofreading skills

Experience using customer, loyalty, CRM, e-commerce or transactional data to guide marketing decisions

Understanding of retention, segmentation and customer lifecycle marketing

Working knowledge of email platforms, Shopify, social media, Google Ads and analytics

Ability to interpret performance without losing sight of brand and customer experience

Ability to turn customer insights and creative ideas into practical campaigns

Confidence establishing priorities and communicating tradeoffs

Ability to personally execute work while coordinating creative or outside support when required

THE REALITY OF THE ROLE

This is a hands-on position in a seasonal retail environment. You must be comfortable moving between creative thinking,customer analysis, campaign planning and practical execution.

One day might include reviewing how a campaign performed, planning next month's social content, developing an idea for an upcoming event, building an email and walking the store to make sure signage and displays are ready for launch.

You won't be expected to personally create every piece of content or design every graphic. You will be expected to know what good marketing looks like, provide clear direction and make sure the finished work meets the standard.

POSITION DETAILS