Marketing Innovation Manager, Incubation Hub

PowerToFly; Remote; CAD 98,000 - 156,000; Full time

Job summary

A leading technology company in Canada is seeking a Marketing Innovation Manager to explore and incubate new marketing initiatives. The successful candidate will work closely with various teams to identify high-impact marketing opportunities, pilot key initiatives, and drive successful adoption across the organization. Ideal applicants will have over 5 years of experience in marketing and a passion for innovation. This position offers a competitive salary and various employee benefits.

Benefits

Competitive pay based on performance

Health coverage

Flexible locations and schedules

Generous vacation days

Parental leave of at least 16 weeks

Retirement savings plan with matching

Qualifications

• 5+ years in marketing, GTM strategy, or innovation-focused roles in B2B or technical product environments.
• Ability to independently lead experiments and influence teams.
• Strong critical thinking and analytical skills.

Responsibilities

• Identify strategic opportunities to improve marketing initiatives.
• Design and run experiments to validate initiatives.
• Partner with teams to implement validated initiatives.

Skills

Leadership in marketing initiatives

Analytical skills

Project management

Innovative thinking

Tools

Modern marketing tools

Job description

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role:

We’re looking for a Marketing Innovation Manager to lead the exploration and incubation of new marketing initiatives, processes and programs. In this cross‑functional role, you’ll identify opportunities, pilot new ideas, and help shape the future of marketing at Elastic. You’ll work closely with leadership and teams across the broader organization to test, refine, and scale innovative approaches that drive measurable impact.

What You Will Be Doing:

Identify High‑Impact Marketing Opportunities

• Spot strategic opportunities to improve marketing initiatives, processes and programs across the marketing organization.
• Evaluate emerging trends, channels, and tools to propose initiatives that could meaningfully increase engagement, efficiency, or ROI.
• Define hypotheses, success metrics, and business impact for new ideas to be tested.

Pilot & Test Key Initiatives

• Design and run experiments to validate pilot & test key Initiatives
• Collect data, analyze results, and iterate on pilots to determine what works and what can be scaled.
• Collaborate with Marketing Operations, Campaigns, Communications and other teams to ensure experiments complement existing workflows.

Drive Adoption & Deliver Impact

• Partner with GTM teams to implement validated initiatives, ensuring successful integration into workflows.
• Track performance and impact of scaled initiatives, demonstrating value and business outcomes.
• Provide guidance, documentation, and best practices to enable teams to adopt and sustain new approaches.

What You Bring:

• 5+ years in marketing, GTM strategy, or innovation-focused roles in B2B or technical product environments.
• Ability to independently lead experiments, incubate new programs, and influence teams to embrace innovative approaches.
• Strong critical thinking and analytical skills; able to turn insights into actionable recommendations.
• Self‑starter with strong project management skills; able to drive initiatives without day‑to‑day oversight.
• Creative, curious, and motivated by experimentation and “white‑space” opportunities.
• Familiarity with modern marketing tools and martech; able to quickly evaluate and adopt new technology.

Additional Information - We Take Care of Our People:

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

Elastic offers their employees benefits like:

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with a minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email [e-mail]. We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws and can view the following posters linked below:

Family and Medical Leave Act (FMLA) Poster

Employee Polygraph Protection Act (EPPA) Poster

Elasticsearch develops and distributes technology and information that is subject to U.S. and other country export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Russia, Syria, the Crimea Region of Ukraine, the Donetsk People’s Republic (“DNR”), and the Luhansk People’s Republic (“LNR”). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

Please see here for our Privacy Statement.

Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is listed below.

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company‑matched Registered Retirement Savings Plan (RRSP) with dollar‑for‑dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well‑being.

The typical starting salary range for this role is:

$98,200—$155,400 CAD

What Elastic Has to Offer

Elastic is the company behind the Elastic Stack - Elasticsearch, Kibana, Beats, and Logstash. From stock quotes to Twitter streams, Apache logs to WordPress blogs, Elastic helps people explore and analyze their data differently using the power of search. Thousands of organizations worldwide, including Cisco, eBay, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission‑critical systems. Elastic offers their employees benefits like:

• 401(k) / Retirement Plan
• Minimum 16 weeks of parental leave
• Health coverage & vision insurance
• Flexible locations & schedules
• Work from home policy
• Generous vacation time & paid holidays