Marketing Innovation Manager

High Liner Foods; Mississauga; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading food company in Mississauga is seeking a Platform Lead, Innovation to drive growth through innovative platforms in food service and retail. The role involves leading the lifecycle of product innovations, collaborating with R&D, Sales, and Marketing, and delivering robust business cases. Ideal candidates hold a relevant degree, have 5–7 years of experience in product development, and possess strong commercial acumen. Competitive salary and excellent benefits offered.

Benefits

Competitive Salary

Health, dental & vision coverage

Pay for performance incentives

Employee & Family assistance programs

Wellness Programs

Retirement Planning

Supplemental Parental Leaves

Disability Support

Family friendly Flex policies & Summer hours

Volunteer hours

Learning and mentorship opportunities

Safety focused work environment

Qualifications

• 5–7 years of progressive experience in brand marketing, innovation, or product development.
• Proven track record in leading successful new product launches.
• Strong storytelling and communication skills.

Responsibilities

• Lead the development and delivery of innovation platforms.
• Translate insights into compelling innovation concepts.
• Own the full lifecycle of platform innovation.
• Build robust business cases for new products.
• Partner with teams to position and activate new products in market.

Skills

Brand marketing

Product development

Cross-functional leadership

Market dynamics understanding

Financial modeling

Education

Bachelor’s degree in Business, Marketing, Innovation, or related field

MBA preferred

Job description

High Liner Foods is seeking a Platform Lead, Innovation to drive growth through the creation and expansion of innovation platforms within our food service and retail portfolios. This is a hands on innovation role, accountable for taking new products from ideation right through to post-launch success — ideal for someone who can blend strategic thinking with a focus on detail and delivery. Cross functional collaboration with R&D, Supply Chain, Commercialization, Brand Marketing and Sales is a critical enabler.

Essential Duties and Responsibilities

• Lead the development and delivery of one or more of the company’s breakthrough or breakout innovation platforms, driving significant profitable growth.
• Translate consumer, category, and culinary insights into compelling innovation concepts and bold product ideas.
• Own the full lifecycle of platform innovation from concept to in-market performance, working closely with R&D, Sales, Business Development, Finance, and external partners.
• Build robust business cases including sizing opportunities, estimating costs and margin, assessing channel and shopper dynamics, and mapping commercial implications.
• Partner with Brand Marketing, Sales, and Retail Marketing teams to position and activate new platforms in market, tailoring messaging and tactics to customer and consumer needs.
• Manage cross-functional project teams and external agency partners in the development of platforms, concepts, and marketing toolkits.

Qualifications

• Bachelor’s degree in Business, Marketing, Innovation, or related field; MBA preferred.
• 5–7 years of progressive experience in brand marketing, innovation, or product development — ideally within CPG or food service categories.
• Proven track record in leading successful new product launches and building long-term brand growth platforms.
• Strong commercial acumen and understanding of market dynamics, financial modeling, and shopper/consumer behavior.
• Experience in cross-functional leadership, ideally with R&D, Sales, and Supply Chain collaboration.
• Curious and future-forward mindset with the ability to identify emerging trends and convert them into actionable ideas.
• Strong storytelling and communication skills with the ability to influence at multiple levels.
• Comfortable managing ambiguity and driving progress in a fast-paced, environment.

What's in it for you?

• Competitive Salary
• Heath, dental & vision coverage
• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Supplemental Parental Leaves
• Disability Support
• Family friendly Flex policies & Summer hours
• Volunteer hours
• Learning and mentorship opportunities
• Safety focused work environment

To learn more please visit our career/LinkedIn/Indeed page

#HLSJ