Marketing Generalist / Growth Marketing Manager

Relay Commerce; Remote; CAD 96,000 - 138,000; Full time

Job summary

A progressive tech company in Calgary is seeking a Growth Marketing Manager to lead marketing strategies and execution for Flockler, a dynamic product. You'll be responsible for team leadership, agency management, and optimizing marketing automation tools like HubSpot. The ideal candidate should have over 5 years of relevant experience in marketing, especially within B2B SaaS. This role is primarily remote but requires in-person collaboration with local team members several times a month. A competitive salary package is offered, along with flexible benefits.

Benefits

Flexible Time Off

Public Holidays Off

Paid Parental Leave

Work From Home Stipend

Therapy/Mental Health Reimbursement

Co‑working Space Allowance

Company Swag

Qualifications

• 2+ years managing and developing marketing team members.
• Proven track record with external agencies.
• 1+ years hands-on with HubSpot Marketing Hub.
• 5+ years in B2B SaaS or martech marketing roles.

Responsibilities

• Own Flockler's marketing engine from strategy to execution.
• Build high-performing marketing function with clear processes.
• Optimize HubSpot for better lead management and reporting.
• Lead planning and execution of product launches and campaigns.

Skills

Leadership

Agency Management

HubSpot Expertise

Marketing Experience

Event Marketing

Project Management

Technical Proficiency

Analytical Mindset

Communication Skills

Outbound Marketing

Tools

Webflow

Google Analytics

Job description

About the Company

Relay Commerce is building a portfolio of software solutions to help merchants scale e-commerce and simplify their marketing tech stack. Powered by a centralized customer data platform, Relay's suite of software tools allows merchants to automate key revenue generation workflows to drive organic growth and increased profitability.

The Relay ecosystem currently consists of eight software products that accelerate merchant revenue growth through email marketing automation, user generated content management, on‑page conversion optimization, retention analytics, subscription management, and social commerce. Relay's products are established as key tools in the SMB e‑commerce revenue generation stack, servicing more than 35,000 customers globally that collectively generate >$1 BN in GMV annually.

About the Product

Flockler is a social media aggregator platform that empowers marketers and businesses to display authentic social media feeds on their websites and digital screens. By showcasing user‑generated content from platforms like Instagram, TikTok, X, BlueSky and LinkedIn, Flockler helps brands drive engagement, build trust, and boost conversions through authentic storytelling.

About the Role

As Growth Marketing Manager, you will own Flockler's marketing engine from strategy to execution, leading a small team and managing our agency partnerships. We are looking for someone excited to roll up their sleeves and drive growth in a scaling product environment.

You’ll work closely with two other marketing professionals while managing relationships with external agencies (i.e. Webflow, paid advertising). As the marketing owner of HubSpot, you’ll be responsible for optimizing our marketing automation, lead management, and reporting infrastructure. You’ll partner with our General Manager, Customer Success, Account Management, and Engineering teams to build and execute Go‑To‑Market plays, manage our marketing operations, and drive pipeline growth. You’ll need to possess strong leadership and organizational skills, take ownership of your work, and have an insatiable desire to take action and make things happen.

What will you be doing?

Team Leadership & Development

• Work closely with and mentor a team of 1‑2 marketing professionals (SEO and content creation) – collaborating, providing guidance and feedback
• Delegate work effectively, ensuring your colleagues have clear priorities and are set up for success
• Build a high‑performing marketing function with clear processes and accountability

Agency & Vendor Management

• Own relationships with external marketing agencies, including Webflow development, as well as paid advertising partners
• Set clear expectations, deliverables, and timelines for agency partners
• Evaluate agency performance, provide feedback, and make recommendations on partnerships
• Manage agency budgets and ensure ROI on all external spend
• Coordinate between internal team and agencies to ensure seamless execution

HubSpot Administration & Marketing Automation

• Own HubSpot from a marketing perspective, serving as the primary administrator and strategist
• Build and optimize email workflows, lead scoring models, and nurture campaigns
• Manage list segmentation, contact properties, and data hygiene
• Create and maintain dashboards and reports to track marketing performance
• Implement marketing attribution and ensure proper tracking across all campaigns
• Train team members on HubSpot best practices and optimization

Event Planning & Execution

• Research and recommend which industry events, conferences, and webinars Flockler should target for maximum impact
• Coordinate event preparation including booth design, collateral, demos, and promotional materials
• Support the General Manager with presentation preparation, talking points, and event strategy
• Execute post‑event campaigns including lead nurturing, follow‑up sequences, and performance analysis
• Track event ROI and use insights to inform future event strategy

Marketing Operations & Project Management

• Run the weekly marketing meeting, setting priorities and driving accountability across all initiatives
• Oversee and prioritize the marketing roadmap, ensuring execution is timely and aligned with business objectives
• Own design requirements and coordinate with internal teams and agencies to deliver high‑quality assets
• Track marketing spend and ROI in collaboration with the General Manager

Go‑To‑Market Execution

• Lead the planning and execution of product launches, feature releases, and campaigns
• Develop positioning and messaging for new features and use cases
• Create launch assets including landing pages, email campaigns, sales enablement materials, and case studies
• Partner with Customer Success and Account Management to identify expansion and upsell opportunities

Website & Content Optimization

• Own the marketing website (Webflow), ensuring content, UX, and messaging are optimized for conversions
• Collaborate with SEO partners to improve search rankings and drive organic traffic
• Test and refine website messaging, CTAs, and landing pages to improve engagement and lead capture rates
• Manage content calendar and coordinate blog posts, case studies, and resource creation

Campaign Management & Lead Generation

• Build and execute multi‑channel campaigns (email, paid, content) to drive MQLs and pipeline
• Develop automated email workflows to nurture leads at different funnel stages
• Work with paid advertising partners to optimize campaigns and improve CAC/LTV metrics
• Implement attribution tracking to measure campaign impact across channels

Performance Tracking & Reporting

• Set, monitor, and report on key metrics such as MQLs, pipeline contribution, website conversion rates, and campaign ROI
• Use insights from Google Analytics, HubSpot, and other tools to continuously iterate and improve performance
• Present marketing performance updates to leadership and cross‑functional stakeholders

Required Skills & Qualifications

• Team Leadership: 2+ years of experience managing and developing marketing team members, with proven ability to delegate, provide feedback, and drive accountability
• Agency Management: Proven track record managing multiple external agencies and vendors, delivering quality work on time and on budget
• HubSpot Expertise: 1+ years of hands‑on experience with HubSpot Marketing Hub, including workflow automation, lead scoring, email marketing, and reporting. HubSpot certification strongly preferred
• Marketing Experience: 5+ years in product marketing, growth marketing, or digital marketing roles, preferably in B2B SaaS or martech
• Event Marketing: Experience planning and executing industry events, conferences, or webinars with measurable pipeline impact
• Project Management: Demonstrated ability to manage multiple initiatives simultaneously, keeping projects on track and stakeholders aligned
• Technical Proficiency: Hands‑on experience with Webflow (or similar CMS), Google Analytics, and project management tools
• Analytical Mindset: Comfortable using data to measure performance, identify opportunities, and make decisions
• Communication Skills: Exceptional written and verbal communication skills for creating compelling copy and aligning cross‑functional teams
• Go‑To‑Market Expertise: Experience launching products or features and executing integrated marketing campaigns
• Outbound Marketing: Proven experience developing and executing outbound marketing campaigns, including cold email sequences, paid acquisition channels, and/or direct outreach strategies that generated measurable pipeline growth

Preferred Qualifications

• Experience building and scaling a marketing function from 0 to 1
• Familiarity with social media marketing, user‑generated content, or martech industry trends
• Understanding of B2B SaaS sales cycles and pipeline metrics
• Experience with trade show logistics, booth management, and event sponsorships
• Knowledge of marketing tech stack integrations and data flows
• "Get stuff done" attitude – demonstrated ownership, initiative, and motivation
• Comfortable working in a fast‑paced, startup or growth‑stage environment where priorities evolve quickly
• Strong work ethic and ownership. Self‑motivated, detail‑oriented, and proactive in driving projects forward

What Success Looks Like

• Building and leading a high‑performing marketing team that consistently delivers results
• Establishing productive agency partnerships with clear KPIs and strong ROI
• Optimizing HubSpot to improve lead quality, conversion rates, and marketing attribution
• Developing a strategic event calendar that drives qualified pipeline and brand awareness
• Consistently growing MQLs and pipeline contribution through optimized campaigns, events, and website performance
• Successfully launching 4‑6 Go‑To‑Market plays per year with measurable impact on product adoption
• Building a well‑oiled marketing operations system with clear processes, accountability, and metrics
• Improving marketing efficiency through better team management, agency coordination, attribution tracking, and budget allocation
• Developing Flockler's brand authority and thought leadership in the social commerce and UGC space

Location

• United States and Brazil: This role is currently 100% remote, with the plan to transition to a hybrid schedule within 9 to 12 months. Candidates must be based in Florianópolis (Brazil), Denver, CO (USA), or Philadelphia, PA (USA). Once hybrid work begins, the team will collaborate in person 2–3 times per week, with flexibility built into scheduling.
• Canada (Calgary): This role will remain remote, with the expectation of in‑person collaboration with Calgary‑based team members multiple times per month, typically working together from a co‑working space or similar setting.

Hiring Process

• Screening Round with Muriel Cirimele, Head of People: 45‑Minutes
• Trial Project / Take‑Home Assignment: 2‑3 Business Days
• Interview with Brooke Hahn, Flockler General Manager (Hiring Manager): 45‑Minutes
• Final Interview with Tom Kincheloe, Chief Revenue Officer & Shannon O'Boyle, Head of Marketing, Retention: 1‑Hour
• References
• Offer

Benefits & Perks

• Flexible Time Off
• Public Holidays Off
• Paid Parental Leave
• Work From Home Stipend
• Therapy/Mental Health Reimbursement
• Co‑working Space Allowance
• Company Swag

$50,000 - $110,000 a year

Compensation

The base annual salary range for this role is dependent on experience, qualifications and location.

- Denver, CO or Philadelphia, PA: $70,000 to $110,000 USD

- Calgary, Canada: $70,000 to $100,000 USD

- Florianópolis, Brazil: $50,000 to $80,000 USD

Incentives: This role is eligible for quarterly performance bonuses based on revenue goal achievement. Bonus payouts are made quarterly, with an annual earning potential of up to $10,000 USD.

If you're a results‑driven marketing leader who thrives in a generalist role and loves turning strategy into execution within a small but nimble team, we'd love to hear from you!

Relay Commerce is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.