Marketing Finance Analyst – Retail Incentives

General Motors; Oshawa; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

A leading automotive company is seeking a Marketing Finance Analyst to support vehicle sales strategy through incentive program management. This hybrid role involves analyzing sales performance, managing financial modeling, and collaborating with Sales, Marketing, and Finance teams. Candidates should have a relevant degree and demonstrate strong data analysis and project management skills. A comprehensive benefits package is offered.

Benefits

Paid time off including vacation days

Healthcare, dental and vision benefits

Life insurance plans

Qualifications

• Demonstrated ability to analyze data, draw insights and make recommendations.
• Proven ability to manage multiple projects/programs.
• Effective working relationship development skills.

Responsibilities

• Support the development and financial modeling of incentive programs.
• Analyze vehicle sales performance to inform strategy.
• Monitor incentive spend and ROI.

Skills

Data analysis

Project management

Interpersonal skills

Education

University Degree or College Diploma

Tools

Excel

Power BI

Job description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre three times per week, at minimum [or other frequency dictated by the business].

The Marketing Finance Analyst – Retail Incentives plays a key role in supporting GM Canada's vehicle sales strategy through the design, execution, and financial oversight of incentive programs. This role partners closely with Sales, Marketing, and Finance teams to ensure incentive investments are optimized for performance, compliance, and strategic alignment.

The following key elements and minimum qualifications are intended to describe the bona fide qualifications to perform the job; they are not intended to be all-inclusive.

Responsibilities will include the following:

• Support the development and financial modeling of national and regional retail incentive programs.
• Provide support to the Brand teams by evaluating various incentive recommendations and their financial impact.
• Analyze vehicle sales performance, market share, and competitive activity to inform incentive strategy.
• Benchmark GM programs against key competitors.
• Optimize incentive programs by identifying cost‑saving opportunities, improving ROI, and ensuring alignment with strategic objectives.
• Conduct special studies and ad hoc financial analysis to support strategic decision‑making.
• Lead process efficiency initiatives by streamlining workflows, automating reporting, and enhancing system capabilities for incentive tracking and forecasting.
• Lead monthly forecast coordination for incentive spend, aligning with finance and marketing stakeholders.
• Monitor incentive spend, ROI, and program effectiveness using tools such as Excel, Power BI, etc.
• Present findings and recommendations to senior leadership and cross‑functional stakeholders.
• Track key KPIs such as incentive cost per unit, lease and finance penetrations, and forecast accuracy.
• Review and ensure application of appropriate internal controls, SOX compliance and financial procedures.
• Collaborate with accounting and compliance teams to maintain audit readiness and internal controls.
• Contribute to system enhancements and automation initiatives related to incentive tracking and reporting.
• Manage special projects and cross‑functional initiatives that drive strategic improvements in incentive design, operational efficiency, and business performance.
• Lead by example displaying GM behaviors, commitment to personal development and dedication to crafting a positive Workplace of Choice culture.

Required Qualifications:

• Demonstrated ability to analyze data, draw insights and make recommendations.
• Demonstrated ability to manage multiple projects/programs.
• Proven interpersonal skills to develop and maintain effective working relationships.
• Successfully obtained a University Degree or College Diploma.

Preferred Qualifications:

• Bachelor of Commerce with major/concentration in Finance.
• MBA, CA or equivalent.
• Proficient in Data Science and/or AI.

Benefits:

The goal of the General Motors of Canada total rewards program is to support the health and well‑being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.