Marketing Engineer (Growth Platform)

Faire; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive healthcare

Paid time off

Parental leave

Home office stipend

Learning grant

Wellness benefits

Charitable matching

Career development

Job summary

Faire’s Marketing Engineer role sits inside marketing. You’ll write production code across Faire’s stack, own services end to end, and participate in on-call to keep campaigns running at scale.

You’ll ship in Kotlin/Java on the backend and React/Next.js on the frontend, build landing pages, attribution, and lifecycle systems, and partner with EPDD teams to deliver self-serve marketing capabilities.

Qualifications

• 4+ years shipping and owning production software in or adjacent to marketing, growth, or GTM.
• Experience owning a system end to end and shipping it to non-technical users.
• Proficiency with Kotlin/Java backend and React/Next.js frontend.
• Experience with marketing tech stacks or in-house builds such as Braze, Hightouch, Segment, or Google/Meta ads.

Responsibilities

• Own services end to end—design, build, review, deploy, monitor.
• Turn ambiguous asks into scoped plans, communicating tradeoffs to non-technical stakeholders.
• Work with lifecycle, paid, brand and product marketing; ship to production standards.
• Put agents into marketing workflows with eval harness, monitoring and defined failure modes.
• Own marketing-led landing pages and self-serve capabilities; define what to build next.

Skills

Production software ownership

End-to-end ownership

On-call ownership

AI in production

React/Next.js

Kotlin/Java backend

JavaScript/TypeScript

Marketing GTM experience

Martech in-house build

Tools

Kotlin/Java backend

React/Next.js frontend

Braze/Hightouch/Segment

MySQL/CockroachDB

AWS

Job description

• Faire’s marketing org runs largely on systems marketing does not currently build. Audiences and attributes, campaign automation, landing pages, attribution, translation, paid feeds, monitoring and alerting: today most of it gets assembled request by request, or waits on a partner engineering pod carrying its own roadmap
• The Marketing Engineer builds those systems inside marketing, on Faire’s production stack, and enables marketers to then run solo
• This is an engineering role sitting inside marketing. You will write production code across Faire’s codebase, own services end to end, take part in on-call, and put agents into marketing workflows with the evals and monitoring that make them trustworthy at scale
• You will be measured on whether the marketing org gained a capability it did not have before
• The surface you own can span various disciplines: Paid media tooling and feed automation, the landing page framework, lifecycle and campaign systems, the marketing data layer, internal platform tooling, and the consumption layer for Faire’s recommendation and propensity models inside marketing surfaces are all in scope. You will help define how we work with our broader EPDD partner teams
• Before you join, these problems will probably have moved, you should be comfortable with that. Below are two current problems we’re looking at solving short term:
• Marketing-led landing pages. Our current marketing led landing pages workflow is slower than it should be for the blog, newsroom and content teams, and for landing page tests in lifecycle and paid we’re often spending more time talking/prioritizing experiments than building experiences for them
• You will own this surface end to end, and you will own the recommendation on where it goes next: you might decide between vendor vs. in-house solution, or build a self-serve, agentic landing page service. The outcome is simple, better, faster landing pages, more self serve, and happy partner teams
• Self-serve audiences and attributes. Our partner teams currently go through us for Audience syncing with paid platforms and marketing led lifecycle
• We think this should be a self service capability available to our marketers: whether that’s a vendor or in-house, how the data contract gets enforced in code, and what the self-serve layer looks like are all open questions this person will answer to ensure we reach the right person at the right time with the right message
• Other projects on our radar: a learning loop for generative assets in ad campaigns, improving infra behind core intelligence feeds powering our paid campaigns, real-time recommendation management across lifecycle and paid, and more
• Own services end to end. Design, build, review, deploy, monitor
• Ship in Faire’s production codebase, to Faire’s engineering standards, with code review by engineers
• Sit with lifecycle, paid, brand and product marketing rather than behind a ticket queue. Find the pattern behind the requests, then decide what to build so they stop arriving
• Put agents into the patterned majority of the queue, with an eval harness, monitoring and a defined failure mode before anything reaches a customer
• Turn ambiguous asks into a scoped, prioritized plan, and communicate tradeoffs and progress to non-technical stakeholders

Benefits

• Comprehensive healthcare: Including Health, Dental, Vision and Disability for all our locations.
• Time off: Paid time off, holidays and company-wide "Faire Fundays".
• Parental leave: Generous parental and family leave, as well as fertility support benefits.
• Productivity support: Monthly stipends to help cover work from home connectivity needs.
• Annual learning grant: For personal and professional development, as well as unlimited access to training courses through LinkedIn Learning.
• Thoughtfully designed spaces: All of our offices have been designed with local in mind – from our architects to our coffee blends.
• Fitness and well-being benefits: Including monthly credit towards your wellness-related programmes.
• Mental health benefits: Including free access to Modern Health therapists and resources.
• Charitable matching: Faire will match up to £250 of your charity donations, every year.
• Career planning: Whether you want to grow as a leader, hone your craft or explore a new discipline, our career framework allows space for you to explore.

You’ll work in Faire’s production codebase. Faire’s stack is Kotlin, Java, JUnit, Hibernate, Guice and Jersey, React and Next.js, HTTP, JSON and Protocol Buffers, MySQL and CockroachDB, on AWSDepth in at least one marketing platform: a CDP or ESP (Braze, Iterable, Segment, Hightouch), an attribution or analytics platform, a CMS, or an ad platform APISQL and enough comfort in the warehouse to instrument what matters and decide what to build next from the data4+ years shipping and owning production software, in or adjacent to a marketing, growth or GTM organizationA track record of owning a system end to end, including the on-call, and shipping it to non-technical users who then operated it without youDaily use of AI coding agents, plus experience putting LLMs into production systems with evals, monitoring and a defined failure modeMarketplace or two-sided e-commerce experienceProduction experience with Kotlin or Java on the backend and JavaScript or TypeScript with React or Next.js on the frontendHaving replaced a martech vendor with an in-house build, and being able to say what it costBraze, Hightouch, Google Ads, Meta