Marketing Director (CA)

FundThrough; Toronto; Hybrid; CAD 140,000 - 180,000; Full time

Benefits offered by this job

Stock options

Health benefits

Flexible work-from-home policy

Diversity of team

Job summary

FundThrough is seeking a results-driven Marketing Director to own demand generation, product marketing, partner marketing, and client lifecycle programs.

You will build a scalable AI-powered growth engine across direct acquisition, embedded finance partnerships, and referrals, leading a lean contractor team and collaborating with Partnerships, Revenue, Product, and Client Success to translate marketing investments into measurable outcomes.

Qualifications

• 8+ years of B2B marketing experience, including leadership of teams or agencies.
• Proven success building and scaling demand generation programs with measurable results.
• Strong product marketing experience: positioning, messaging, GTM launches, sales enablement.

Responsibilities

• Own marketing-sourced pipeline and funded-client targets across channels.
• Lead integrated demand generation programs (Paid, ABM, organic, email, partner).
• Optimize acquisition funnel and improve sign-up to funding conversion.
• Define positioning and go-to-market strategy for FundThrough across segments.
• Equip sales/partners with content and tools to win.
• Build scalable partner marketing programs and measure partner performance.
• Drive lifecycle engagement with automated journeys and product transitions.
• Oversee content and brand consistency across touchpoints.
• Lead website strategy, SEO, and AI-driven discovery to improve sign-ups.
• Set attribution and reporting strategy with AI-enabled workflows.

Skills

Leadership

Demand generation

Product marketing

Lifecycle marketing

AI in marketing

Stakeholder management

Tools

Marketo

CRM systems

GA4

Segment

Databricks

Job description

Description

FundThrough is looking for a results-driven, AI-forward Marketing Director to lead demand generation, product marketing, partner marketing, and client lifecycle programs. You’ll own marketing’s contribution to pipeline and funded revenue, building a scalable, AI-powered growth engine across direct acquisition, embedded finance partnerships, and referral channels. You’ll also champion AI across marketing, using automation and emerging tools to work more efficiently, execute faster, and drive measurable growth.

This is a hands‑on leadership role for a strategic marketer who brings commercial thinking, strong execution, and an AI-first mindset. You’ll lead a lean team of specialized contractors and work closely with Partnerships, Revenue, Product, and Client Success to turn marketing investments into measurable business results.

About the company

FundThrough is a leading fintech company accelerating cash flow and enabling growth for small and medium-sized businesses that sell to large customers and wait to get paid. Based in Toronto and operating across North America, FundThrough’s AI-powered invoice funding platform gives B2B businesses fast, customized funding offers to get their invoices paid in a few days, rather than a few months, and get quick access to cash they’ve already earned.

Requirements

• Own marketing-sourced pipeline and funded-client targets. You’re accountable for sign-ups, qualified leads, client acquisition and funded volume across all channels.
• Run integrated demand generation programs. Paid, ABM, organic, email and partner channels should work as one coordinated engine. You lead the demand gen contractors and agencies against clear ROI targets.
• Optimize the full acquisition funnel. Find the conversion gaps, improve lead quality and shorten the time from sign-up to first funding.
• Own positioning, messaging and go-to-market. Define how FundThrough is different for each segment and industry. Lead launches for new products, pricing and offers alongside Product, Revenue and Client Success.
• Equip Sales and partners to win. Build pitch decks, one-pagers, competitive intel and client-facing content. Turn client insights and market trends into growth opportunities.
• Build scalable partner marketing programs. Run co-branded launches and pilots for embedded finance, platform and referral partners. Use marketing-led programs to prove demand before investing in deeper integrations. Report partner performance jointly with Partnerships.
• Drive lifecycle engagement and repeat funding. Build automated, personalized journeys for onboarding, activation and expansion. Lead client migration and product transition communications.
• Own content and brand. Set a content strategy tied to priority segments and industries. Keep the brand consistent at every touchpoint, and direct the content, creative and design contractors.
• Lead website performance and AI-era discovery. Run website strategy, conversion optimization, SEO, AEO and GEO through the website contractor, with rigorous QA. Work with Product and Engineering to improve sign-up flows and tracking.
• Own measurement and scale with AI. Set the attribution and reporting strategy, and oversee the marketing ops contractor across Marketo, CRM, GA4, Segment and Databricks. Use AI and agentic workflows to grow output without adding headcount. Deliver weekly insights plus monthly and quarterly business reviews to leadership.
• Passion for our mission of empowering small businesses to thrive.

Responsibilities

• 8+ years of B2B marketing experience, including at least 3 years leading teams, contractors or agencies.
• Proven success building and scaling demand generation programs that drive measurable pipeline, revenue and client acquisition.
• Strong product marketing experience, including positioning, messaging, go-to-market launches and sales enablement.
• Experience managing integrated marketing programs across paid media, ABM, organic search, email and lifecycle marketing.
• Demonstrated experience applying AI tools and automation to marketing workflows, with measurable improvements in productivity, campaign performance or revenue outcomes.
• Solid understanding of marketing automation, CRM, attribution and funnel analytics, with the ability to direct and evaluate technical specialists.
• Strong knowledge of SEO, website conversion optimization and emerging AI-driven discovery strategies.
• Exceptional project management, communication and stakeholder management skills.

Benefits

• Opportunity to leave your mark on a growing startup
• An incredibly diverse team of brilliant minds from all over the world
• Competitive compensation, including stock options
• Competitive Health benefits
• Family-friendly policies
• Flexible work-from-home policy with a globally dispersed team
• A fully stocked kitchen, birthday treats, and a lunch of your choice every week (one of our values is Fun & Food!)

Salary Range

$140, 000-$180, 000 CAD base salary and OTE.

These ranges are based on relevant skills, experience, and internal equity.

Some Notes on Our Hiring Process

Our Use of AI: We utilize AI tools to help keep our recruitment process moving smoothly, but we maintain a strict "human-in-the-loop" philosophy across our entire hiring lifecycle. Because we believe technology should enhance human connection rather than replace it, automated systems will never make the final call.

Role Status

This posting is for an existing open vacancy.

Background Verification

Please note that due to the sensitive nature of the work we do, clearing a criminal record check is a condition of employment.

Accessibility & Inclusion

FundThrough encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.