Marketing Director

WAAD Ventures; Mississauga; On-site; CAD 80,000 - 100,000; Full time

Job summary

A fast-growing hospitality group in Mississauga is seeking a Marketing Director to develop and execute comprehensive marketing strategies for their multiple restaurant brands. The ideal candidate will have 3–5 years of marketing leadership experience, a strong understanding of digital marketing, and proven team management abilities. This role offers opportunities for professional growth in a dynamic environment. Benefits include flexible hours, company events, and discounted meals.

Benefits

Casual dress

Company events

Discounted or free food

On‑site parking

Store discount

Flexible work hours

Qualifications

• 3–5 years of experience in a marketing leadership role, preferably in a multi‑brand or franchise environment.
• Strong understanding of digital marketing, branding, and content strategy.
• Proven experience managing teams and cross‑functional collaboration.

Responsibilities

• Develop and execute marketing plans and campaigns for all brands.
• Monitor performance against goals and adjust strategies.
• Lead the marketing team to achieve growth metrics.
• Oversee enhancement of brand identities across platforms.

Skills

Digital marketing

Team management

Analytical skills

Commercial thinking

Communication skills

Leadership skills

Education

Bachelor’s degree in Marketing or Communications

Tools

Marketing analytics tools

Job description

About Us:

WAAD Ventures Corporation is a fast-growing hospitality group based in Mississauga, Ontario. We own and operate multiple restaurant brands across Ontario, including our flagship Breakfast and Brunch Concept. As we continue to expand, we’re building a strong, passionate head office team to support our growth—and we’re looking for a motivated, hands‑on Marketing Director to join us.

Key Responsibilities:

Strategic Marketing Leadership

• Develop and execute marketing plans and campaigns for all brands under the company portfolio.
• Monitor performance against goals and adjust strategies to meet business objectives.
• Lead and guide the marketing team to achieve departmental targets and growth metrics.
• Work closely with other departments to align marketing efforts with business objectives and client experience.
• Communicate marketing strategies clearly across departments and external partners.
• Develop corporate communication strategies and support public relations initiatives.

Market Intelligence, Research & Commercial Insights

• Conduct ongoing market intelligence and competitive analysis across the hospitality and restaurant sector.
• Analyze local demographics, customer behaviour, and geographic demand trends to support site marketing and targeting.
• Monitor and report on industry trends, consumer preferences, seasonal demand patterns, and market shifts.
• Track and benchmark key market players, competitors, and emerging concepts.
• Provide insights to support:
  • Campaign targeting and messaging strategy
  • New store launch positioning
  • Menu innovation and product strategy
  • Pricing and promotional positioning
• Collaborate with Operations and Business Development teams to:
  • Identify new revenue opportunities
  • Support partnership targeting
  • Support new market and location expansion strategies
• Produce periodic market insight reports to support leadership decision‑making.

Brand & Online Presence Management

• Oversee the enhancement and consistency of all brand identities across platforms.
• Ensure continued improvement in the company’s digital presence, including websites, social media pages, and Google listings.
• Monitor and evaluate social media and website performance metrics regularly.

Team Management & Content Oversight

• Supervise content creators and social media specialists to ensure high‑quality, engaging, and brand‑aligned content.
• Lead, mentor, and manage the Marketing team.
• Review, approve, and provide feedback on marketing materials and campaigns.

Franchisee Collaboration

• Serve as the main point of contact for franchisees regarding marketing initiatives.
• Present marketing plans, gather feedback, and align strategies with franchisee goals to ensure cohesive execution.

Influencer & Media Relations

• Overlook the relationship management with influencers, bloggers, and media outlets to drive brand exposure.
• Coordinate outreach efforts and evaluate partnership performance.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of experience in a marketing leadership role, preferably in a multi‑brand or franchise environment.
• Strong understanding of digital marketing, branding, and content strategy.
• Proven experience managing teams and cross‑functional collaboration.
• Strong analytical and commercial thinking skills.
• Excellent communication, leadership, and organizational skills.
• Experience using marketing analytics tools and reporting dashboards.
• Preferred Skills:
  • Hospitality, restaurant, or retail marketing experience.
  • Understanding of local market demographics and consumer behaviour analysis.
  • Experience supporting business expansion or new location launches.
  • Knowledge of SEO, Google Business Profiles, and online reputation management.

What We Offer:

• Collaborative and supportive work environment
• Professional growth opportunities
• Opportunity to help scale multi‑brand hospitality businesses in Canada
• Benefits
  • Casual dress
  • Company events
  • Discounted or free food
  • On‑site parking
  • Store discount
  • Flexible work hours

Schedule:

Tuesday to Saturday