Marketing Data Scientist: MMM & Growth Analytics

BMO Financial Group; Toronto; On-site; CAD 67,000 - 125,000; Full time

Job summary

A leading financial institution is seeking a Marketing Data Scientist to join their North American Marketing Data Science team. This pivotal role involves advancing in-house marketing analytics capabilities through Marketing Mix Modeling and A/B testing. The ideal candidate will possess strong analytical skills, hands-on experience with open-source tools, and a proficiency in Python and SQL. A competitive salary range of $67,200 to $124,200 is offered, along with various health benefits and a commitment to diversity and inclusion.

Benefits

Health insurance

Tuition reimbursement

Accident and life insurance

Retirement savings plans

Qualifications

• 4–6 years of experience in marketing analytics, data science, or econometrics.
• Strong hands-on experience with open-source MMM tools.
• Solid understanding of MTA, attribution modeling, and design of experimentation.

Responsibilities

• Lead the development and implementation of in-house MMM solutions.
• Provide expert guidance on data management, analytics, and visualization technologies.
• Build and maintain relationships with internal and external stakeholders.

Skills

Data-driven mindset

Strong analytical skills

Excellent communication skills

Education

Post-secondary degree in Statistics, Economics, Data Science, Computer Science, or Marketing Analytics

Tools

Robyn

LightweightMMM

PyMC

Python

SQL

PowerBI

Job description

A leading financial institution is seeking a Marketing Data Scientist to join their North American Marketing Data Science team. This pivotal role involves advancing in-house marketing analytics capabilities through Marketing Mix Modeling and A/B testing. The ideal candidate will possess strong analytical skills, hands-on experience with open-source tools, and a proficiency in Python and SQL. A competitive salary range of $67,200 to $124,200 is offered, along with various health benefits and a commitment to diversity and inclusion.