Marketing Data Scientist: MMM & Causal Inference

BMO Financial Group; Toronto; On-site; CAD 67,000 - 125,000; Full time

Job summary

A leading financial services company in Toronto seeks an experienced analyst for high-impact marketing analytics. The role involves developing in-house modeling solutions and executing advanced analytical frameworks to enhance marketing performance. The ideal candidate has a background in data science with strong technical skills in tools and programming languages. Competitive salary range from $67,200 to $124,200, with a focus on fostering a diverse and inclusive workplace.

Benefits

In-depth training and coaching

Manager support

Network-building opportunities

Inclusive workplace accommodations

Qualifications

• 4–6 years of experience in marketing analytics, data science, or econometrics.
• Strong understanding of MTA, attribution modeling, and causal inference.

Responsibilities

• Consult on analytical solutions to enable fact-based decisions.
• Design and execute robust experimentation frameworks.
• Build and maintain effective relationships with stakeholders.

Skills

Open-source MMM tools

Python

SQL

Data visualization tools (PowerBI, Looker, Tableau)

Cloud-based data platforms (AWS, GCP)

Education

Post-secondary degree in a quantitative field

Tools

Robyn

LightweightMMM

PyMC

Prophet

Job description

A leading financial services company in Toronto seeks an experienced analyst for high-impact marketing analytics. The role involves developing in-house modeling solutions and executing advanced analytical frameworks to enhance marketing performance. The ideal candidate has a background in data science with strong technical skills in tools and programming languages. Competitive salary range from $67,200 to $124,200, with a focus on fostering a diverse and inclusive workplace.