Marketing Data Science Manager

Mozilla; Toronto; Hybrid; CAD 165,000 - 220,000; Full time

Benefits offered by this job

Bonus plans

Health coverage

Retirement contributions

Wellness days

Holidays + birthday

Home office stipend

Professional development budget

Well-being stipend

Parental leave

Referral bonus

Other benefits

Job summary

Mozilla is seeking a Marketing Data Science Lead to shape the analytics strategy for Firefox marketing and growth. You will set the roadmap for measurement, attribution, and experimentation, partnering with cross-functional teams to turn data into actionable insights.

The role requires 6+ years in marketing data science, proficiency with Google Analytics and advertising platforms, and experience mentoring teams. You’ll receive a generous benefits package and a competitive CAD salary in Toronto.

Qualifications

• 6+ years of marketing data science experience.
• Proficiency with Google Analytics and advertising platforms.
• Familiarity with MMM, causal lift, synthetic control, saturation modeling, optimization, and Bayesian approaches.
• Proven experience leading, mentoring, and developing talent.
• Strong storytelling and communication skills.

Responsibilities

• Set strategy and roadmap for Marketing Data Science, prioritizing high-impact opportunities with key partners.
• Establish goals and measurement approaches for attribution, ROI, and campaign performance; deliver insights to improve marketing investment and outcomes.
• Lead and develop the team’s core capabilities across multiple areas (performance marketing, brand marketing, user insights, reporting).
• Partner with Data Science leaders to evaluate new AI tools that improve workflows and impact.

Skills

Marketing data science

Analytics tools

Leadership/mentoring

Storytelling/communication

Tools

Google Analytics

Job description

Why Mozilla?

Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web browser. Now, with more than 225 million people around the world using our products each month, we’re shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies. Our work focuses on diverse areas including AI, social media, security and more. And we’re doing this while never losing our focus on our core mission – to make the internet better for people. The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute open-source software that enables people to enjoy the internet on their terms.

About This Team And Role

In the past few years, Marketing has emerged as a key vector and focus of Firefox’s growth, with Data Science playing an essential role in evaluating Marketing’s impact and developing clear strategies to ensure that success. Marketing Data Science supports Firefox through the standard fare of marketing (ongoing measurement, experimentation/lift testing, adhoc analysis, forecasting/budget optimization), and beyond that as thought leaders at Firefox in translating broad goals into clearly defined objectives and identifying the path towards succeeding in them.

What You’ll Do

• Set the strategy and roadmap for Marketing Data Science, prioritizing the highest-impact opportunities with key partners.
• Establish goals and measurement approaches for attribution, ROI, and campaign performance; deliver insights that improve marketing investment and outcomes.
• Lead and develop the team’s core capabilities across:
  • Performance marketing: budget optimization, causal lift measurement, and conversion-signal testing
  • Brand marketing: measurement planning and assessment of long-term and lower-funnel impact
  • User insights: retention/LTV modeling and audience segmentation
  • Reporting and infrastructure: build self-service dashboards, deliver ad hoc and executive reporting, and develop scalable data models and internal tools that expand our understanding of the acquisition landscape.
• Bring a forward-looking perspective on advertising, media innovation, and marketing analytics methods.
• Partner with Data Science leaders to evaluate and responsibly adopt emerging AI tools that improve team workflows and impact.

What You’ll Bring

• 6+ years of marketing data science experience, ideally at a media agency or in-house marketing organization.
• Proficiency with marketing analytics tools, including Google Analytics and advertising platforms, and familiarity with modeling methods such as MMM, causal lift/synthetic control, saturation modeling, optimization, and Bayesian approaches.
• Proven experience leading, mentoring, and developing talent, with strong stakeholder management and the ability to prioritize multiple complex workstreams.
• Strong storytelling and communication skills, with the ability to tailor data-driven insights and recommendations to different audiences.

What You’ll Get

• Generous performance-based bonus plans to all eligible employees - we share in our success as one team
• Rich medical, dental, and vision coverage
• Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
• Quarterly all-company wellness days where everyone takes a pause together
• Country specific holidays plus a day off for your birthday
• One-time home office stipend
• Annual professional development budget
• Quarterly well-being stipend
• Considerable paid parental leave
• Employee referral bonus program
• Other benefits (life/AD&D, disability, EAP, etc. - varies by country)

About Mozilla

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.

Commitment to diversity, equity, inclusion, and belonging

Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity‑seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at [e-mail] to request accommodation.

We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.

Hiring Ranges

• Canada Tier 1 Locations
• $165,000—$220,000 CAD
• Canada Tier 2 Locations
• $149,000—$199,000 CAD