Marketing Coordinator (Healthcare SaaS & Clinic)

MarkiTech; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A growing healthcare tech company in Canada is seeking an experienced marketing coordinator with 3-5 years of B2B marketing experience. The role focuses on driving demand and brand visibility for AI-driven solutions. Responsibilities include website management, SEO strategies, and executing social media campaigns. The ideal candidate is skilled in analytics and has a proven track record in email marketing and event management. Competitive compensation based on experience is offered.

Benefits

Performance bonus

Flexible work options

Health benefits

Qualifications

• 3-5 years experience in B2B marketing, preferably in SaaS or healthcare.
• Strong hands-on experience with website management and landing pages.
• Proficient in SEO and GEO optimization.
• Experience with social media content creation and distribution.
• Capability in email campaign management and marketing automation.

Responsibilities

• Drive brand visibility and demand generation across channels.
• Manage day-to-day website operations and SEO content planning.
• Create and coordinate social media content calendars.
• Build and execute email sequences for targeted campaigns.
• Plan and support clinic-related events and webinars.

Skills

B2B marketing experience

SEO knowledge

Social media management

Email marketing

Analytics tools

Education

Bachelor's degree in Marketing or related field

Tools

GA4

HubSpot

WordPress/Webflow

Job description

Overview

We’re hiring a marketing coordinator (3-5 years experience and AI-driven) to drive demand, brand visibility, and pipeline for CliniScripts (AI ambient scribe + specialist copilot), Heylia (AI receptionist/scheduler), and our clinic-focused solution MarkiTech. This role is for someone who can execute across channels (web, SEO/GEO, social, email, and events) and is equally comfortable measuring results, reporting insights, and optimising performance.

Experience: 3–5 years
Type: Full-time
Location: Oakville/GTA preferred

You will work closely with the founder/leadership and sales team to convert marketing into qualified demos, pilot requests, and clinic onboarding.

Key Responsibilities

• AI driven Role:
• Website, Keywords, SEO & GEO (Generative Engine Optimisation):
• Own day-to-day website management (WordPress/Webflow/Next.js-based sites—whichever applies).
• Plan and publish SEO content: landing pages, blogs, use-case pages (ABA, mental health, pediatrics, allied health).
• Run technical SEO basics: metadata, internal linking, redirects, site speed, schema, sitemap, Search Console hygiene.
• Execute local SEO where needed (clinic-focused keywords, location pages, directory optimization).
• Implement GEO strategies to increase discoverability in AI search (structured FAQs, comparison pages, citations, entity clarity).

• Social Media & Content Production:
• Build and manage a weekly/monthly content calendar across LinkedIn + Instagram (and YouTube shorts if needed).
• Create high-performing posts: thought leadership, product value, clinic pain points, customer stories, feature highlights.
• Coordinate visual assets with designers (or create using Canva/Figma templates).
• Repurpose content into reels, carousels, one-pagers, and short clips.

• Email Campaigns & Marketing Automation:
• Build and run email sequences for clinics (cold + nurture): pilots, webinars, demos, event follow-ups.
• Segment lists (ABA owners, clinic managers, therapists, physicians), test subject lines/CTAs, and optimize deliverability.
• Manage marketing tools (HubSpot/Mailchimp/Instantly or similar) and maintain clean CRM tagging and tracking.

• Events, Webinars & Partnerships Support:
• Plan and execute clinic events: booths, webinars, lunch-and-learns, community meetups.
• Create event assets: invitations, landing pages, follow-up sequences, checklists, recap posts.
• Support partner marketing initiatives (channel partners, associations, influencers, clinics).

• Analytics, Reporting & Growth Experiments (Core Requirement):
• Own marketing performance reporting: traffic → leads → demos → pilots → conversions.
• Track KPIs weekly (SEO performance, conversion rates, CPL, CAC signals, email performance, social engagement).
• Run growth experiments (A/B tests for landing pages, CTAs, subject lines; lead magnets; retargeting audiences).
• Produce clear dashboards and insights to inform budgeting and prioritisation.

Required Qualifications

• 3–5 years in B2B marketing (SaaS preferred; healthcare is a plus).
• Strong hands-on experience with:
  • Website CMS + landing pages.
  • SEO (on-page + technical fundamentals).
  • GEO / AI-search optimization (or a strong willingness to learn quickly).
  • Social media content and distribution.
  • Email campaigns + marketing automation.
  • Event/webinar execution.
• Analytics-first mindset: comfortable with GA4, Search Console, HubSpot reports, Looker Studio, UTM discipline.
• Excellent writing skills: can translate complex healthcare workflows into clear, persuasive messaging.
• Ability to manage multiple priorities with high attention to detail.

Nice-to-Have

• Experience marketing into clinics (ABA, mental health, pediatrics, allied health).
• Familiarity with healthcare compliance concepts (HIPAA/PHIPA language awareness).
• Basic paid media knowledge (Meta/Google retargeting, campaign structure, conversion tracking).
• Light design/video editing skills (Canva, CapCut, Adobe Express).
• Experience building case studies, one-pagers, sales enablement materials.

Tools You’ll Likely Use

GA4, Google Search Console, Looker Studio, Zoho or Reach in box (or similar CRM), Canva/Figma, WordPress/Webflow, Ahrefs/Semrush (or equivalents), and LinkedIn/Meta publishing tools.

What Success Looks Like (First 90 Days)

• Existing and new Website + SEO plan live with improved structure and 6–12 high-intent pages published.
• Consistent content cadence (3–5 LinkedIn posts/week + weekly IG output where relevant).
• Email nurture system running with measurable uplift in demo/pilot conversion.
• Events/webinars playbook executed (at least 1–2 campaigns).
• A clean KPI dashboard showing pipeline impact, not just vanity metrics.

Compensation

• Competitive and based on experience (salary + performance bonus; contract option available).