Marketing Coordinator, Content

TrustFlight; Vancouver; On-site; CAD 50,000 - 60,000; Full time

Benefits offered by this job

Health & Wellness benefits

RRSP matching program

Professional growth opportunities

Job summary

TrustFlight in Vancouver is seeking a content marketing specialist to craft clear, engaging content that builds brand awareness across web, blog, email and social channels. You’ll translate complex aviation software topics for a global audience and help drive demand and pipeline.

You’ll own the editorial calendar, collaborate with product, sales and design, and use AI tools to accelerate drafting and optimization. A strong portfolio and SEO basics are essential.

Qualifications

• Bachelor's degree in marketing, communications, journalism, English, or related field or equivalent practical experience.
• Excellent written English with strong grammar, tone and detail.
• Portfolio of writing (academic, personal, or professional).
• Comfortable using digital and AI tools and eager to learn marketing technology.
• Familiarity with content management systems (WordPress, HubSpot) or social scheduling tools.
• Basic understanding of SEO and content analytics.
• Interest in aviation, technology, or B2B software.

Responsibilities

• Write, edit, and proofread articles, blog posts, social media copy, and website content aligned to the brand voice.
• Maintain and schedule the content calendar with a consistent publishing cadence across channels.
• Support SEO and demand-generation through keyword research, on-page optimisation, and gated content to nurture leads.
• Develop long-form thought-leadership assets and repurpose them into social and funnel content.
• Use AI writing and research tools to accelerate drafting, ideation, and content optimisation.
• Track and maintain content attribution in CRM, reporting on pipeline and marketing-touched wins.

Skills

Content writing

Editing

SEO basics

WordPress

HubSpot

AI writing tools

Content strategy

Education

Bachelor's degree in marketing/communications/journalism/English or related field

Tools

WordPress

HubSpot

CRM analytics

Job description

About Us

TrustFlight is the Aerospace Safety Intelligence Platform, the only company in aviation that integrates safety and security technology, world-class training and consulting, and emergency preparedness and response into a single, connected platform. We serve 1,600+ organisations across 120 countries through four capability pillars: TrustFlight (technology), Baines Simmons (training and expertise), Redline Assured Security (security), and Kenyon International (emergency response).

Why Choose TrustFlight?

Our Mission: To revolutionize aviation by delivering digital workflow solutions that enhance safety, streamline operations, and inspire confidence across the industry.

Impact: Over 200,000 users rely on our systems daily, making aviation safer and more efficient.

Core Values: Guided by integrity, responsibility, innovation, and excellence, we are committed to empowering our partners to operate with confidence.

Join us in shaping the future of aviation and making an impact through technology.

The Role

Support TrustFlight's marketing team by producing content that builds brand awareness, generates demand, and contributes directly to pipeline and revenue across the aviation software market. This role translates complex product and industry topics into clear, engaging content that attracts, educates, and converts aviation professionals, while building the foundations for a specialist marketing career.

• Owns day-to-day drafting and scheduling of assigned content within an agreed editorial calendar.
• Escalates campaign strategy, budget, and brand-positioning decisions to the Senior Director of Marketing.
• Coordinates with product, sales, and design colleagues to gather input and source material for content.
• Covers TrustFlight's global marketing content across web, blog, email, and social channels.

What you’ll be doing

• Write, edit, and proofread articles, blog posts, social media copy, and website content aligned to the brand voice.
• Maintain and help schedule the content calendar, ensuring a consistent publishing cadence across channels.
• Support SEO and demand-generation efforts through keyword research, on-page optimisation, and gated content that captures and nurtures leads.
• Develop long-form thought-leadership assets such as white papers, guides, and articles, and repurpose them into social and funnel content.
• Use AI writing and research tools to accelerate drafting, ideation, and content optimisation.
• Track and help maintain content attribution in the CRM, reporting on how content contributes to pipeline, MQLs, and marketing-touched won deals.

What you’ll bring

Must-haves:

• Bachelor's degree in marketing, communications, journalism, English, or a related field, or equivalent practical experience.
• Excellent written English with strong attention to grammar, tone, and detail.
• A portfolio or examples of writing (academic, personal, or professional).
• Comfortable using everyday digital and AI tools, and eager to learn new marketing technology.
• Familiarity with content management systems (e.g. WordPress, HubSpot) or social scheduling tools.
• Basic understanding of SEO and content analytics.
• Interest in aviation, technology, or B2B software.

Strong advantages:

• Familiarity with content management systems (e.g. WordPress, HubSpot) or social scheduling tools.
• Basic understanding of SEO and content analytics.
• Interest in aviation, technology, or B2B software.

Location: This role will be based out of our office in Vancouver. This is an on-site role with room for flexibility, because we know life doesn’t always fit a 9-to-5 mold.

Why join us

See Your Impact: Your contributions directly enhance the safety and efficiency of aviation operations, affecting hundreds of thousands of passengers and crew every month.

Build and Create: Be part of an environment where you’ll have the freedom to innovate, build, and create solutions that define the future of digital aviation.

Growth Opportunity: Join us at an inflection point as we scale our revenue growth using implement cutting-edge AI tools and SaaS best practices.

Also, we offer:

• Health & Wellness: Comprehensive benefits package including health and dental benefits. Generous vacation days, plus an extra day off to celebrate your birthday.

• Invest in your future: Take advantage of our RRSP matching program to grow your savings while you work.

• Professional Growth: As a fast-growing company, we offer incredible opportunities for career advancement and skill development.

• We place huge importance on the contribution and experience you bring to the team. The salary will be based on the value you will bring to the role with a range spanning from range $50,000 - $60,000 CAD per year with performance bonus.The actual base pay offered will be based on a wide range of factors, including skills, qualifications, relevant experience, and work location.

TrustFlight is an equal-opportunity employer. We work together to create the most talented team that celebrates inclusivity, diversity and equality in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All candidates will receive consideration for this role without regard for race, nationality, colour, religion, gender, gender identity and expression, sexual orientation, disability, or age. Our inclusive culture empowers all of us to inspire, enlighten and thrive.