Marketing Coordinator

CGS (Computer Generated Solutions); Saint John; On-site; CAD 45,000 - 65,000; Full time

Job summary

A leading custom learning solutions provider in Saint John, NB is seeking a Marketing Coordinator to drive global marketing campaigns across various channels. Responsibilities include supporting clients through outreach, analyzing campaign performance, and collaborating on content. The ideal candidate will have a relevant degree and strong creative marketing knowledge. This role empowers marketing autonomy, ensuring effective communication and strategic oversight.

Qualifications

• 5 years of relevant work experience or equivalent academic qualifications.
• Proven marketing knowledge relevant to industry specifics.
• Highly creative with a strong understanding of target audience engagement.

Responsibilities

• Drive global marketing campaigns across various channels.
• Support clients through outreach and design sales collateral.
• Monitor campaign performance and optimize strategy.

Skills

Marketing automation concepts

Verbal communication

Written communication

Branding understanding

Marketing communications management

Content marketing strategy

Measuring marketing outcomes

ROI improvement

Problem-solving skills

Independent work

Education

Bachelor’s degree or equivalent work experience

Tools

Marketing automation tools

Adobe

Canva

Job description

Overview

Job Title: Marketing Coordinator

Job Location: Saint John, NB

Corporate Profile:

We provide custom learning solutions, channel partner enablement services and applications development. Since 1984, CGS has been delivering expert cross-industry solutions across multiple platforms. To learn more about us, visit www.cgsinc.com

Responsibilities

• Drive global marketing campaigns across channels including advertising, webinars, and virtual events.
• Support clients and partners through direct outreach; craft scripts and templates for campaigns; create sales collateral in digital and print formats.
• Monitor campaign performance and analyze data to inform strategy.
• Collaborate with global teams on content and communication plans.
• Simplify technical information for business audiences; design internal communications; work with leadership to develop strategic presentations.
• Partner with external agencies to expand client marketing efforts.

Qualifications

• Bachelor’s degree, College Diploma, or equivalent work experience (5 years).
• Proven marketing knowledge, particularly within industry.
• Highly creative with knowledge of identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Solid knowledge of website and marketing automation tools.
• Knowledge of creative tools (Adobe, Canva, etc.).

Key Skills

• Strong knowledge of marketing automation concepts.
• Excellent verbal and written communication with teams and clients.
• Understanding of branding and its significance.
• Ability to develop and manage marketing and communications plans.
• Experience in content marketing strategy and execution.
• Measure marketing outcomes and link to revenue.
• Seek ways to improve ROI.
• Effective problem-solving skills.
• Work independently with minimal supervision.