Marketing Coordinator

OnDeck Marketing; Calgary; On-site; CAD 45,000 - 60,000; Full time

Job summary

A fast-paced marketing agency is looking for a Marketing Coordinator to support and execute campaigns across various channels. Responsibilities include content creation, market research, and data analysis to enhance campaign performance. The role requires a highly organised and collaborative individual with a creative mindset, eager to develop in the higher education and digital media space.

Qualifications

• Highly organised with the ability to manage multiple projects.
• Collaborative and effective with cross-functional teams.
• Creative with a strong attention to design and messaging.
• Analytical thinker who uses data to refine campaigns.
• Eager to learn about the higher-education landscape.

Responsibilities

• Coordinate and execute marketing campaigns across channels.
• Develop marketing materials including copy and visuals.
• Conduct market research to inform marketing strategies.
• Analyze sales data and prepare performance reports.
• Organize logistics for marketing events and campaigns.
• Handle administrative tasks for the marketing team.

Skills

Campaign execution

Content creation

Market research

Data analysis

Logistics coordination

Administrative support

Job description

The Marketing Coordinator at OnDeck Marketing will play a critical support role in executing marketing campaigns, maintaining brand campaigns, maintaining brand consistency, and ensuring projects run smoothly across teams. This position is ideal for someone highly organized, creative, and eager to grow within a fast-paced marketing agency focused on higher education and digital media.

Here’s a breakdown of the core Roles & Responsibilities for a Marketing Coordinator:

Key roles & responsibilities

• Campaign execution: coordinate and help execute marketing campaigns across various channels like social media, email, and digital advertising
• Content creation: Develop and create marketing materials, including website copy, social media posts, and other visual content
• Market research and insights: Conduct research on market trends, consumer needs, and competitor activities to inform strategy
• Data analysis and reporting: Track sales data and marketing campaign performance, analyze the results, and prepare reports to share with the team
• Logistics and coordination: Organise and manage logistics for marketing events and campaigns, and coordinate with vendors and cross-functional teams
• Administrative support: Handle administrative tasks for the marketing team, such as managing calendars, maintaining databases, and reconciling budgets

What Success Looks Like (KPIs & Metrics)

• Campaign accuracy: Deliver campaigns on time and ensure 100% adherence to asset and scheduling deadlines.
• Engagement: Support social media growth and engagement metrics through consistent positioning and brand-aligned content
• Reporting: Maintain accurate data tracking and provide clear, insightful reports to the team
• Efficiency: Ensure smooth coordination between departments, vendors, and clients

Soft Skills & Characteristics to Demonstrate/Who you are

• Highly organised: Excels at managing multiple projects and meeting deadlines in a fast-moving agency setting
• Collaborative: Works effectively with cross-functional teams to execute campaigns and share insights
• Creative and detail-oriented: Brings strong attention to design, messaging and brand alignment
• Analytical thinker: Uses data and feedback to refine campaigns and support ongoing optimization
• Curious Learner: Shows initiative in learning about the higher-education landscape and evolving market tactics