marketing consultant - market research

Government of Canada - Western; Calgary; On-site; CAD 50,000 - 70,000; Full time

Job summary

A federal position is available focusing on communication and marketing strategies to support green jobs within a business setting. The role involves developing communication strategies, conducting consumer and market research, and creating educational materials to promote positive environmental outcomes and corporate responsibility in line with Canada's goals.

Qualifications

• Experience in developing communication strategies and marketing.
• Ability to conduct surveys and analyze consumer data.
• Strong writing skills for reports and educational materials.

Responsibilities

• Develop and implement communication strategies and programs.
• Conduct surveys and analyze data on consumer preferences.
• Prepare reports, marketing strategies, and educational materials.

Skills

Communication strategies

Marketing research

Data analysis

Education

College or CEGEP diploma (1-2 years)

Job description

Overview Languages

English

Education

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Experience

1 year to less than 2 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Green job Help - Green job – Help Green job – Help

Green jobs contribute to environmental preservation, conservation, and restoration. Learn more about green jobs.

This information was provided by the employer; it was not verified by Job Bank.

The employer stated that this position is a green job, because it involves tasks and responsibilities contributing to positive environmental outcomes and helping Canada achieve its net-zero target.

Work setting

• Business and/or industry

Responsibilities Tasks

• Develop communication strategies
• Implement communication strategies and programs
• Prepare written material such as reports, briefs, website content
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies