Marketing & Communications Leader: Brand Strategy & Growth

Technical Safety BC; Vancouver; On-site; CAD 99,000 - 148,000; Full time

Job summary

Technical Safety BC in Vancouver is seeking a 26-51 Leader, Marketing and Communications on a temporary 14-month assignment to lead integrated marketing campaigns, enhance brand awareness, and drive engagement with the safety system. The role leads multi‑channel campaigns and builds a high‑performing team.

You will manage campaigns across digital, email, web, social, events, and partner channels; develop segmentation and reporting with HubSpot; and guide a dynamic marketing function.

Qualifications

• 7–10 years of progressively responsible leadership experience.
• Experience developing integrated marketing strategies and campaigns.
• Expertise in HubSpot CRM and Marketing Hub, including automation and reporting.
• Strong understanding of client lifecycle marketing and customer journey strategies.
• Excellent written, verbal, and presentation skills.

Responsibilities

• Lead multi-channel marketing campaigns across digital, email, web, social, partner and event channels.
• Develop audience segmentation, targeting and positioning strategies.
• Oversee annual marketing planning and alignment of campaigns and investments.
• Translate complex technical information into accessible communications.
• Report on ROI, campaign effectiveness and engagement trends.
• Manage agencies, consultants and vendors.
• Provide strategic marketing advice to leaders across the organization.
• Lead external awareness and engagement strategies.

Skills

HubSpot CRM

Marketing strategy

Audience segmentation

Campaign management

Leadership

Storytelling

Analytics

Education

Bachelor's or higher in Marketing/Communications/Business

Tools

HubSpot

Job description

Technical Safety BC in Vancouver is seeking a 26-51 Leader, Marketing and Communications on a temporary 14-month assignment to lead integrated marketing campaigns, enhance brand awareness, and drive engagement with the safety system. The role leads multi‑channel campaigns and builds a high‑performing team.

You will manage campaigns across digital, email, web, social, events, and partner channels; develop segmentation and reporting with HubSpot; and guide a dynamic marketing function.