Marketing, Communications & Brand Specialist

Goh Ballet Canada; Vancouver; On-site; CAD 59,000 - 72,000; Full time

Job summary

Goh Ballet Canada in Vancouver is seeking a Marketing, Communications & Brand Specialist to shape how the Academy is experienced by students, families, audiences, and the wider community. This full-time, on-site role reports to senior leadership and focuses on storytelling, brand development, and audience engagement across channels.

The successful candidate will develop integrated marketing strategies, manage social media and digital campaigns, coordinate newsletters, maintain the website,

Qualifications

• Develop and execute integrated marketing and communications strategies to support student recruitment, performances, summer programs, auditions, events, and community initiatives.
• Champion the visual, verbal, and experiential expression of the Goh Ballet brand across all public-facing touchpoints.
• Develop and produce engaging content across digital, print, email, website, and social media platforms, translating the artistry and values of Goh Ballet into meaningful stories and experiences.
• Monitor analytics and reporting across marketing channels, using data and insights to strengthen future campaigns and audience engagement.
• Plan, execute, and monitor paid advertising campaigns through Google Ads, Meta Ads, and related digital platforms, tracking performance and optimizing results.

Responsibilities

• Develop and execute integrated marketing and communications strategies to support student recruitment, performances, summer programs, auditions, events, and community initiatives.
• Champion the visual, verbal, and experiential expression of the Goh Ballet brand across all public-facing touchpoints.
• Develop and produce engaging content across digital, print, email, website, and social media platforms, translating the artistry and values of Goh Ballet into meaningful stories and experiences.
• Manage and grow the Academy’s social media presence through strategic planning, content creation, photography, video, reels, stories, and audience engagement.
• Design and produce marketing materials including digital advertisements, social media graphics, brochures, presentations, event collateral, and promotional materials.
• Plan, execute, and monitor paid advertising campaigns through Google Ads, Meta Ads, and related digital platforms, tracking performance and optimizing results.
• Develop and distribute newsletters, campaign emails, and promotional communications through Mailchimp and other marketing platforms.
• Maintain and update website content, ensuring information remains accurate, current, accessible, and aligned with organizational priorities.
• Capture and coordinate photography and video content for performances, classes, events, and marketing initiatives.
• Draft press releases, media materials, and communications to support organizational announcements and public relations initiatives.
• Monitor analytics and reporting across marketing channels, using data and insights to strengthen future campaigns and audience engagement.

Skills

Marketing strategy

Brand development

Content creation

Social media management

Paid advertising

Newsletters & email marketing

Analytics & reporting

Event promotion

Public relations

Communication skills

Tools

Mailchimp

Google Ads

Meta Ads

CMS (Website content)

Photography/Video capture

Job description

Marketing, Communications & Brand Specialist.

Position: Full Time | On Site

Salary: $65,000 annually

For nearly five decades, Goh Ballet Canada has been recognized as one of Canada’s leading classical ballet institutions, celebrated for excellence in dance education, artistic innovation, and professional training. Founded in 1978, the Academy has inspired thousands of students while preparing generations of dancers who have gone on to perform with many of the world’s foremost ballet companies.

Today, under the leadership of Chan Hon Goh, C.M., D.Litt., former Principal Dancer of The National Ballet of Canada, Goh Ballet continues to shape the future of ballet through exceptional training, acclaimed performances, community engagement, and international collaborations.

As the organization enters an exciting period of growth, including the expansion into a new permanent home, we are seeking an exceptional individual to become a trusted associate to the General and Artistic Director.

The Opportunity

We are seeking a creative, strategic, and highly organized Marketing, Communications & Brand Specialist to help shape how Goh Ballet is experienced by students, families, audiences, and the wider community.

This is an exciting opportunity for a marketing professional who thrives in a dynamic, creative environment and is passionate about storytelling, audience engagement, brand development, and the performing arts. Reporting to senior leadership, the successful candidate will play a central role in promoting the Academy’s programs, performances, initiatives, and institutional vision while ensuring a consistent and compelling brand presence across all platforms

Required Qualifications and Experience:

Marketing, Communications & Brand Development

• Develop and execute integrated marketing and communications strategies to support student recruitment, performances, summer programs, auditions, events, and community initiatives.
• Champion the visual, verbal, and experiential expression of the Goh Ballet brand across all public-facing touchpoints.
• Develop and produce engaging content across digital, print, email, website, and social media platforms, translating the artistry and values of Goh Ballet into meaningful stories and experiences.
• Manage and grow the Academy’s social media presence through strategic planning, content creation, photography, video, reels, stories, and audience engagement.
• Design and produce marketing materials including digital advertisements, social media graphics,brochures, presentations, event collateral, and promotional materials.
• Plan, execute, and monitor paid advertising campaigns through Google Ads, Meta Ads, and related digital platforms, tracking performance and optimizing results.
• Develop and distribute newsletters, campaign emails, and promotional communications throughMailchimp and other marketing platforms.
• Maintain and update website content, ensuring information remains accurate, current, accessible,and aligned with organizational priorities.
• Capture and coordinate photography and video content for performances, classes, events, and marketing initiatives.
• Draft press releases, media materials, and communications to support organizational announcements and public relations initiatives.
• Monitor analytics and reporting across marketing channels, using data and insights to strengthen future campaigns and audience engagement.

Event Promotion & Community Engagement

• Promote and support performances, auditions, open houses, special events, and outreach initiatives throughout the year.
• Serve as an on-site representative at events, ensuring a professional and welcoming experience for participants, families, guests, sponsors, and community partners.
• Develop and maintain relationships with media contacts, advertising partners, community organizations, and strategic collaborators.
• Coordinate reciprocal marketing opportunities, sponsorship activations, and promotional partnerships.

Administrative & Operational Support

• Respond professionally and thoughtfully to inquiries from prospective students and families.
• Support recruitment initiatives, registration campaigns, scholarship programs, demonstrations, and special projects.
• Collaborate with faculty, administrative colleagues, and leadership on seasonal priorities and organizational initiatives.
• Contribute to internal communications, Academy announcements, and organizational reporting as required.

Why Join Goh Ballet Canada

This position offers a rare opportunity to work directly with one of Canada's most respected artistic leaders while contributing to an organization recognized internationally for excellence in dance education and performance.

You will play a meaningful role in supporting artistic excellence, advancing significant initiatives, and helping shape the continued growth of an institution that has enriched the cultural life of Canada for nearly fifty years.

Goh Ballet Canada is committed to fostering an inclusive workplace and welcomes applications from qualified candidates of all backgrounds.