Marketing Campaign Specialist (Contract)

Kaizen Lab Inc.; Calgary; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading environmental organization in Calgary is seeking a Marketing Campaign Specialist to develop and launch marketing campaigns, enhance web messaging, and grow ECO Academy initiatives. The ideal candidate will possess strong communication skills, marketing experience, and creativity. This full-time position offers the opportunity to be part of a collaborative team dedicated to environmental stewardship.

Benefits

Competitive benefits

Opportunities for professional development

Collaborative workplace culture

Qualifications

• Proven experience in campaign development, digital marketing, and content creation.
• Experience designing assets in Canva or Adobe Suite is preferred.
• Bilingual in English and French is an asset.

Responsibilities

• Develop and launch targeted marketing campaigns.
• Lead website updates and redefine program messaging.
• Plan and execute campaigns for ECO Academy growth.
• Create campaigns for Environmental Professional program marketing.
• Track and report on campaign effectiveness.

Skills

Strong written and oral communication skills

Campaign development experience

Digital marketing experience

Content creation experience

SEO knowledge

Ability to manage multiple priorities

Creative thinking

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, or related field

3 years of experience in marketing or communications roles

Tools

WordPress

Canva

Adobe Suite

Job description

Overview

ECO Canada is the steward for the Canadian environmental workforce across all industries. From job creation and wage funding to training and labour market research - we champion the end-to-end career of an environmental professional. We work with the federal, provincial, and municipal governments in all Canadian regions to support economic growth and environmental stewardship as best practices.

When you work at ECO Canada, you are supporting the growth of an abundant environmental workforce. Along with competitive benefits and compensation, we provide the opportunity to work alongside a dynamic team that values collaboration, high performance, and, of course, celebrating our successes. We believe that rewarding, meaningful work should be part of every step of the career journey.

Job Description: ECO Canada is looking for a performance-driven individual to join the team immediately.

As a key member of the Marketing team, the Marketing Campaign Specialist will be responsible for boosting ECO Canada programs and services, ECO Academy Growth, and Environmental Professional program marketing. While each member of ECO Canada has individual responsibilities, ECO takes a team-based approach. Everyone is encouraged to take ownership of their ideas and to see them through to completion, collaborating with key influencers as required.

This is a full-time contract position until March 31, 2026.

Responsibilities

• Boosting ECO Canada Products & Services

• Develop and launch targeted marketing campaigns to increase awareness and adoption of ECO Canada products and services.
• Lead website updates, ensuring messaging is current, engaging, and aligned with program goals.
• Redefine program messaging to strengthen positioning and drive demand.

• ECO Academy Growth

• Plan and execute campaigns to generate leads and increase enrollment in ECO Academy training programs.
• Build and manage partnerships that expand reach and enhance curriculum opportunities.
• Act as the lead marketer for ECO Academy during the contract period, ensuring sustained growth.

• Environmental Professional Program Marketing

• Create and implement campaigns to drive awareness, membership, and engagement in the EP program.
• Support the growth of all EP programs, with tailored marketing strategies.
• Track and report on campaign effectiveness, adjusting tactics as needed.

Qualifications

• Strong written and oral communication skills.
• Proven experience in campaign development, digital marketing, and content creation.
• Knowledge of SEO, website CMS (WordPress), and email marketing platforms.
• Ability to manage multiple priorities with tight timelines.
• Creative thinker with strong initiative and attention to detail.
• Experience in education, professional training, or association marketing is an asset.

Education and Experience

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• A minimum of 3 years of experience in marketing or communications roles.
• Experience designing assets in Canva or Adobe Suite is preferred.
• Bilingual in English and French is an asset.

Why Join ECO Canada?

• Be part of a passionate, mission-driven team supporting Canada’s environmental workforce.
• Gain hands-on experience across multiple areas of the environmental sector.
• Opportunities for professional development and growth within a supportive environment.
• Collaborative workplace culture where your ideas are valued and encouraged.

This role is based at ECO Canada’s Calgary head office (unless otherwise noted). Following a 3-month probation period, eligible employees may transition to a hybrid schedule with at least 3 days per week in the office.

If you feel you are the perfect fit for this position and are looking to join a company culture that is fun, flexible, and defined by our collective drive for success, please apply now through our website. Applicants are requested to submit both a resume and a cover letter.

We thank all applicants; however, only those selected for an interview will be contacted. No phone calls, please.

ECO Canada is committed to recruiting and retaining employees from diverse backgrounds. By recognizing and valuing diversity, we uphold hiring practices that are fair, transparent, and equitable. Our goal is to select the most qualified candidates based on character, competency, compatibility, and commitment.

In the spirit of respect and truth, we honour and acknowledge Moh’kinsstis and the traditional Treaty 7 territory of the Blackfoot Confederacy (Siksika, Kainai, Piikani), as well as the Stoney Nakoda and Tsuut’ina Nations. We also recognize the Métis community, specifically Métis Nation Region Three. In the spirit of reconciliation, and as treaty people, we further acknowledge all Calgarians who make their homes in the traditional Treaty 7 territory of Southern Alberta.