Marketing Campaign Manager (12-mo Maternity Leave contract)

SWTCH; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Business Impact

Environmental Impact

Diversity

Job summary

SWTCH in Toronto is seeking a Marketing Campaign Manager to drive growth through multi-channel marketing campaigns. This pivotal hybrid role supports strategy and execution of campaigns, manages events, and utilizes marketing tools to enhance lead generation. Candidates should have 3-5+ years of experience, strong communication skills, and proficiency with Salesforce and digital marketing strategies. Join SWTCH to impact the EV charging solutions landscape and promote sustainable energy practices for a cleaner future.

Qualifications

• 3-5+ years of experience in field, digital, or growth marketing.
• Experience planning and managing events, especially tradeshows.
• Ability to drive pipeline and revenue through marketing programs.
• Strong written and verbal communication skills.
• Proficiency in digital marketing campaigns including email and social media.

Responsibilities

• Manage SWTCH's event portfolio, ensuring brand visibility and outcomes.
• Execute integrated marketing campaigns to generate high-quality leads.
• Utilize marketing tools for lead management and reporting.
• Monitor and report on campaign performance to refine strategy.
• Collaborate to produce content for various marketing channels.

Skills

Event planning and management

Digital marketing

Marketing content creation

Analytical skills

Organizational skills

Communication skills

Tools

Salesforce

Pardot

Google Analytics

HubSpot

Job description

Overview

SWTCH is pioneering EV charging solutions for multifamily and commercial properties across North America. Since 2016, our team of entrepreneurs, energy professionals, and technologists has been focused on unlocking the social, economic, and environmental benefits of widespread EV adoption. Today, our solutions are deployed in tens of thousands of locations —many of which are low-to-moderate income housing— helping to make clean mobility accessible for all.

With an expanding footprint across Canada and the U.S., we're scaling quickly and looking for mission-driven talent to help accelerate our growth.

Position Overview

We're seeking a Marketing Campaign Manager to power SWTCH's next stage of growth. You'll support the strategy, and own the execution of multi-channel marketing campaigns designed to generate, nurture, and convert high-quality leads. This is a pivotal role that leads our tradeshow & events portfolio, while managing scalable marketing programs that directly support revenue growth. Reporting to VP of Marketing, this is a hybrid position for someone based near our Toronto office.

Key Responsibilities

• Event Strategy & Execution — Manage SWTCH's event portfolio — including industry trade shows, conferences, and hosted events — ensuring strategic alignment, brand visibility, and measurable outcomes. Travel is required to work various events across North America throughout the year.
• Campaign Execution — Execute integrated marketing campaigns to generate high-quality leads. Utilize various channels, including digital marketing, content marketing, email marketing, social media, webinars, and events to drive demand.
• Marketing Automation — Utilize Salesforce's Marketing Automation platform to streamline lead management, email marketing, and reporting. Build and refine drip campaigns and audience segments to deliver personalized content.
• Campaign Analytics & Optimization — Monitor, measure, and report on campaign performance using marketing analytics tools. Use data-driven insights to refine strategy and improve conversion rates and ROI.
• Content Strategy & Collaboration — Collaborate with the Manager of Marketing Communications to produce relevant content for every stage of the funnel — blog posts, whitepapers, case studies, webinars, infographics, and more.

Requirements

• 3-5+ years of experience in field, digital, or growth marketing
• Experience planning and managing events; industry tradeshows experience is an asset
• Track record of building and executing marketing programs that drive pipeline and revenue
• Strong written and verbal communication skills with a talent for crafting compelling marketing content and messaging
• Proficiency with marketing tools and platforms, including Salesforce, Pardot (or equivalents), and analytics tools (e.g., Google Analytics, HubSpot)
• Proficiency in managing digital marketing campaigns, including email marketing, social media, and paid advertising
• Knowledge of AI tools to bring efficiency to projects
• Analytical mindset — able to turn data into insights and action
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment
• Self-starter with the ability to thrive in a fully remote team
• Knowledge of the electric vehicle (EV) industry, EV charging, sustainable energy, or related technical areas is a plus
• Passion for sustainability and SWTCH\'s mission

Benefits

• Business Impact - As a core member of the sales team, you have the opportunity to take a lead role and make a significant impact on the culture and values of the company
• Environmental Impact - We are a clean energy company with a mission to reduce carbon emissions globally to ensure a clean and sustainable future
• Diversity - We value different paths and experiences. If you meet the qualifications we are seeking, take a chance and express interest.

SWTCH does not offer employment to prospects without first ensuring that qualified candidates speak directly with the hiring manager and a member of our P&C team. All qualifications will be done face-to-face, whether that is in person or over Google Meet. SWTCH does not send out offers of employment without meeting candidates and does not offer employment via text. If you are contacted for any personal information via text and/or without having met a member of our hiring team in person, please disregard.

SWTCH Energy is an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws. Accommodations are available on request for candidates taking part in all aspects of the selection process.