Marketing Automation Manager

Benevity; Vancouver; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading technology for social good in Vancouver is seeking a Marketing Automation Manager to drive lead generation and nurture campaigns. You will own the marketing automation strategy using HubSpot, working closely with teams to deliver qualified leads and optimize performance. Ideal candidates have 5+ years in B2B SaaS and strong analytical skills. This position offers flexibility with a hybrid work approach.

Benefits

Flexible hybrid work model

Growth opportunities

Diversity and inclusion initiatives

Qualifications

• 5+ years of hands-on experience managing HubSpot in a B2B SaaS environment.
• Proven track record of building lifecycle automations that drive lead to opportunity conversion.
• Strong analytical mindset with the ability to extract insights from data.

Responsibilities

• Own and optimize marketing automation platform for lead generation.
• Build and scale multi-stage nurture campaigns.
• Monitor campaign performance metrics to optimize conversion.

Skills

HubSpot management

Lead generation

Analytical mindset

Project management

Communication skills

Tools

Salesforce

Google Analytics 4

ZoomInfo

6Sense

Job description

Meet Benevity

Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

We’re looking for a Marketing Automation Manager to join Benevity’s Growth Team, focused on driving scalable, data‑informed growth across the B2B buyer journey. You’ll own our marketing automation strategy and systems to build, optimize, and measure multi‑channel nurture experiences that generate and accelerate pipeline.

Reporting to the Senior Manager, Digital Marketing, you’ll collaborate closely with Demand Generation, Revenue Operations, and Sales to ensure that our automation programs deliver qualified leads, nurture relationships, and create a seamless handoff between marketing and sales.

What You’ll Do

• Own and optimize Benevity’s marketing automation platform (HubSpot) to drive lead generation, nurturing, and lifecycle marketing across global B2B audiences.
• Build, test, and scale multi‑stage nurture campaigns that move prospects through awareness, consideration, and decision stages.
• Develop and refine lead attribution models and lifecycle stages to ensure marketing and sales alignment.
• Create segmentation and contact enrichment strategies that enable personalized messaging across industries, personas, and company sizes.
• Partner with RevOps to ensure data integrity, system alignment, and smooth lead routing between the marketing automation platform and Salesforce.
• Implement and maintain system integrations with key tools in our marketing tech stack (Salesforce, HockeyStack, ZoomInfo, LeanData, 6Sense, Goldcast, etc.).
• Monitor campaign performance metrics and deliver actionable insights to optimize conversion and velocity.
• Collaborate with Digital Marketing and Demand Generation teams to develop dynamic, personalized content journeys that improve engagement and ROI.
• Evaluate and implement automation best practices, ensuring scalable, compliant, and effective systems across all global programs.

What You Bring

• 5+ years of hands‑on experience managing HubSpot in a B2B SaaS environment.
• Proven track record of building lifecycle automations that drive lead to opportunity conversion and accelerate pipeline.
• Experience integrating marketing automation systems with CRMs (preferably Salesforce) and other SaaS tools.
• Strong analytical mindset with the ability to extract insights from data to drive decision‑making.
• Deep understanding of B2B SaaS funnels, lead management, and buyer journey mapping.
• Experience managing data quality, governance, and segmentation to enable precision targeting.
• Excellent project management and communication skills — able to manage multiple initiatives and stakeholders simultaneously.
• Curiosity and a growth mindset — you stay on top of MarTech trends and continuously look for optimization opportunities.

Nice to Have

• Experience with Account‑Based Marketing (ABM) tools (e.g., 6sense).
• Familiarity with conversion tracking and analytics tools (Google Analytics 4, Bizible, Looker, etc.).
• Experience supporting international marketing programs or multi‑language automation workflows.
• Understanding of data enrichment tools (ZoomInfo, Clearbit, etc.) and reporting automation.

Discover your purpose at work

We’re not employees, we’re Benevity‑ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co‑workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where We Work

At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well‑being. For those located near one of our offices, while there’s no set requirement for in‑office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a company where DEIB isn’t a buzzword

Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well‑supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we’re committed to creating a culture of belonging with equal opportunities for everyone to shine.

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [e-mail].