Marketing Associate Intern — Specialty Care Analytics

GSK; Montreal (administrative region); Hybrid; CAD 32,000 - 80,000; Full time

Job summary

GSK is seeking a Marketing Associate Intern to join the Specialty Care Marketing Team in a hybrid role based in Mississauga or Montréal. You will assist with strategic and operational priorities for the Severe Asthma and Nasal Polyps portfolio, supporting omnichannel marketing execution, analytics, content operations and budget coordination.

You will collaborate with Customer Experience, digital, sales and agency teams to activate campaigns, track performance, and drive continuous improvement

Qualifications

• > Currently enrolled in a recognized university or college program in business, marketing, life sciences, biotechnology, analytics or a related field, with eligibility for an internship or co-op placement.
• > Strong analytical, organizational and problem-solving skills, with attention to detail and a commitment to high-quality work.
• > Ability to manage multiple priorities, learn quickly, seek feedback and take timely action.
• > Clear written and verbal communication skills and the ability to collaborate in a matrixed, cross-functional environment.
• > Working proficiency with Microsoft Excel and PowerPoint.

Responsibilities

• Support the development and delivery of integrated promotional tactics, tools and customer journeys across appropriate channels.
• Partner with Customer Experience, digital, sales and agency teams to support campaign activation, adoption and continuous improvement.
• Coordinate customer and field insights, identify execution issues and help translate findings into practical actions.
• Maintain KPI reporting and analyze engagement, channel and marketing-tool usage, including VAE usage where applicable.
• Support Marketing Mix Model activities, including data collection, validation, model inputs, interpretation and budget-allocation discussions.
• Measure the performance of key tactics and prepare clear insights to support decisions on content, channels and promotional mix.
• Coordinate Content Lab workflows to support efficient review and approval of marketing materials.
• Maintain approval, rePAAB and re-approval trackers and flag upcoming risks or required actions.
• Work with Marketing Operations, PAAB-facing partners and cross-functional stakeholders to support compliant execution and documentation.
• Support the Severe Asthma and Nasal Polyps marketing budget by tracking planned and actual expenses, purchase orders, statements of work and invoices.
• Collaborate with Finance on monthly accruals, phasing and project close-out activities.
• Maintain accurate trackers and help identify budget variances, timing risks and follow-up actions.
• Coordinate recurring team forums, including Patient Value Team meetings, business-planning workshops and marketing huddles.
• Independently manage defined workstreams, timelines and deliverables, escalating decisions or risks appropriately.
• Support onboarding, team operating rhythms, vendor coordination and ad-hoc initiatives that improve team effectiveness.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Enrollment in business/marketing university program

Job description

GSK is seeking a Marketing Associate Intern to join the Specialty Care Marketing Team in a hybrid role based in Mississauga or Montréal. You will assist with strategic and operational priorities for the Severe Asthma and Nasal Polyps portfolio, supporting omnichannel marketing execution, analytics, content operations and budget coordination.

You will collaborate with Customer Experience, digital, sales and agency teams to activate campaigns, track performance, and drive continuous improvement