Lead the planning, execution, and strategic alignment of company marketing initiatives and events. Oversee a team of coordinators and assistants, manage budgets, and drive innovation in branding and campaign strategy. Collaborate cross-functionally to deliver high-impact brand experiences and ensure continuous improvement through data-driven insights.
Key Responsibilities
- Oversee strategic planning and delivery of internal, client-facing, and community events (10–500+ attendees).
- Approve and manage event and merchandise budgets, including forecasting and post-event analysis.
- Direct merchandise strategy for employee programs and company store.
- Plan and execute integrated marketing campaigns in alignment with sales goals.
- Lead content development for web, email, signage, and video.
- Collaborate on digital content, social media, and branding across platforms.
- Represent marketing in cross-departmental meetings and strategic planning sessions.
- Drive innovation and continuous improvement through campaign reviews and data insights.
- Lead and mentor the team members.
- Conduct annual performance reviews and compensation assessments.
- Manage relationships with vendors and external partners.
Qualifications
- Bachelor’s degree in Business, Marketing, Communications, Event Management, or related field.
- 5+ years in marketing and event management, with at least 2 years in a supervisory role.
- Proven success managing large-scale events and merchandise programs.
- Strong understanding of marketing strategy, branding, and campaign execution.
- Experience with project management tools, CRMs (Salesforce), online storefronts, and analytics platforms.
- Skilled in content planning, performance reporting, and cross-functional collaboration.
- Proficient in Microsoft 365 and Adobe Creative Suite.
- Commitment to diversity and inclusion.
- Practical experience / knowledge of the construction and / or environmental services industry is an asset.
Working Conditions
- Full-time, in-office role.
- Occasional evening and weekend work required for event execution.
- Travel required between company locations and event venues.
TOMLINSON OFFERS
- Competitive wages
- Bonus programs
- Employer paid health and dental benefits
- Extensive training programs and tuition reimbursement
- Retirement benefits program
- Family-oriented team environment
- Employee discounts and other rewards programs