Marketing Analytics Manager

Minto; Ottawa; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading real estate company in Ottawa is looking for a Marketing Analytics Manager to oversee data-driven marketing initiatives. The role involves analyzing marketing data to optimize lead generation and customer engagement. Candidates should have at least 7 years of experience in marketing analytics and a Bachelor's degree in a related field. The position offers competitive compensation and a supportive work environment.

Benefits

Competitive compensation with performance-based bonus

Comprehensive benefits starting on day one

RRSP matching program

Peer-to-peer recognition platform

Professional development support

Career advancement opportunities

Qualifications

• 7 years of experience in marketing analytics.
• Experience in residential real estate construction or homebuilding industry is an asset.
• Effective communication skills to translate complex data into business insights.

Responsibilities

• Lead the marketing analytics function nationally to manage data strategy.
• Monitor and report on KPIs such as lead volume and conversion rates.
• Analyze geographic and demographic data to support campaign planning.

Skills

Adobe Analytics

Data Analytics

SQL

Attribution Modeling

Power BI

R

Regression Analysis

Data Visualization

Tableau

Data Mining

SAS

Education

Bachelor's degree in Marketing, Business Analytics, Data Science or related field

Tools

GA4

Meta Ads Manager

Salesforce

Marketo

Job description

Overview

JOB TITLE : Marketing Analytics Manager

Location : Ottawa

Build whats next at Minto

Working at Minto means being part of something biggerwhere your career is built on purpose progress and possibility. Here employees arent just valuedtheyre celebrated through peer-to-peer recognition team events and a culture that feels like family while honouring every individuals voice.

From day one weve got you covered

From your very first day at Minto youll have access to a rewarding and supportive package designed to help you thrive :

• Competitive compensation with performance-based annual bonus
• Comprehensive benefits starting on day oneincluding unlimited physiotherapy 24 / 7 access to healthcare professionals and physicians through our dedicated telemedicine service and parental leave
• RRSP matching program and paid time off program to support your future and recharge
• Peer-to-peer recognition platform that celebrates your contributions
• Professional development and learning support to fuel your growth
• Exciting career paths across a dynamic and purpose-driven organization

Your place in our story

We are seeking a strategic and driven Marketing Analytics Manager to lead data-driven marketing initiatives in the new home construction industry. This role will oversee the collection analysis and interpretation of marketing data to optimize lead generation campaign performance and customer engagement across communities. The ideal candidate will bring deep analytical expertise a strong understanding of the consumer journey and ability to provide insights to regional marketing leads and senior leadership.

Heres how youll contribute

• Lead the marketing analytics function nationally managing data strategy reporting frameworks and performance measurement in conjunction with the regional marketing leads and corporate marketing.
• Monitor and report on KPIs such as lead volume cost per lead conversion rates and community-level performance while coordinating with the regional marketing leads to provide context for results.
• Partner with marketing sales and operations to identify growth opportunities improve cost per acquisition and conversion rates.
• Oversee segmentation strategies and predictive modeling to improve targeting and personalization. Supporting technical set up program management and insights.
• Analyze geographic demographic and behavioral data to support campaign planning in conjunction with the regional marketing leads.
• Guide A / B testing and experimentation across digital channels including paid media email and website. Help to orchestrate A / B testing nationally.
• Present actionable insights and strategic recommendations to regional leads and senior leadership.
• Manage relationships with external data vendors analytics platforms and corporate marketing digital team.
• Assist and support Marketing Technology projects i.e. DXP and Data Cloud 360.

What you bring to the team

Heres what will help you stand out. And even if you dont tick every boxwe believe in your potential and are here to support your growth.

• Bachelors degree in Marketing Business Analytics Data Science or related field.
• 7 years of experience in marketing analytics.
• Experience in residential real estate construction or homebuilding industry would be considered an asset.
• Proficiency in data tools (e.g. GA4 Excel Meta Ads Manager etc.) and BI platforms (Power BI).
• Strong command of CRM and marketing automation platforms (e.g. Salesforce Marketo).
• Effective communication skills and ability to translate complex data into business insights and executive summaries.

Preferred Skills :

• Knowledge of media mix modeling and marketing attribution.
• Understanding of the consumer journey and community-level marketing strategies.
• Ability to lead and coordinate with cross-functional project teams.

Ready to build your future with us

Whether youre just starting out or looking to take the next step Minto offers the mentorship resources and opportunities to grow a meaningful career. With competitive rewards and a strong commitment to well-being we empower you to thriveprofessionally and personally.

Join a team where your growth purpose and potential are celebrated. Lets create something meaningfultogether.

About Minto

Our mission to build vibrant communities begins with the people who make it all possibleour employees. Named one of Canadas Best Managed Companies were proud of our 70-year legacy and dedicated to delivering moremore growth more purpose and more impactfor our employees homeowners residents and the neighbourhoods we serve.

Minto is an equal opportunity employer committed to cultivating an inclusive and accessible workplace. We strive to build a team that reflects the diverse communities we serve including individuals with disabilities. If you require accommodation or support at any stage of the recruitment and selection process well work with you to ensure your needs are met. To request accommodation please contact us at

#TAS2

Required Experience :

Manager

Key Skills

Adobe Analytics,Data Analytics,SQL,Attribution Modeling,Power BI,R,Regression Analysis,Data Visualization,Tableau,Data Mining,SAS,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1