Marketing Analytics Lead for Growth & Insights

Minto; Ottawa; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading real estate company in Ottawa is looking for a Marketing Analytics Manager to oversee data-driven marketing initiatives. The role involves analyzing marketing data to optimize lead generation and customer engagement. Candidates should have at least 7 years of experience in marketing analytics and a Bachelor's degree in a related field. The position offers competitive compensation and a supportive work environment.

Benefits

Competitive compensation with performance-based bonus

Comprehensive benefits starting on day one

RRSP matching program

Peer-to-peer recognition platform

Professional development support

Career advancement opportunities

Qualifications

• 7 years of experience in marketing analytics.
• Experience in residential real estate construction or homebuilding industry is an asset.
• Effective communication skills to translate complex data into business insights.

Responsibilities

• Lead the marketing analytics function nationally to manage data strategy.
• Monitor and report on KPIs such as lead volume and conversion rates.
• Analyze geographic and demographic data to support campaign planning.

Skills

Adobe Analytics

Data Analytics

SQL

Attribution Modeling

Power BI

R

Regression Analysis

Data Visualization

Tableau

Data Mining

SAS

Education

Bachelor's degree in Marketing, Business Analytics, Data Science or related field

Tools

GA4

Meta Ads Manager

Salesforce

Marketo

Job description

A leading real estate company in Ottawa is looking for a Marketing Analytics Manager to oversee data-driven marketing initiatives. The role involves analyzing marketing data to optimize lead generation and customer engagement. Candidates should have at least 7 years of experience in marketing analytics and a Bachelor's degree in a related field. The position offers competitive compensation and a supportive work environment.