Marketing Analyst (Web, Adobe)

Tata Consultancy Services; British Columbia; On-site; CAD 75,000 - 95,000; Full time

Job summary

A leading IT services company in Canada is seeking an experienced Marketing Analyst with strong digital marketing skills for online retail. Candidates should have over 7 years of experience in digital marketing analytics, especially with Adobe Analytics. This role involves collaborating with stakeholders, analyzing customer journeys, and supporting business analytics with innovative AI solutions. Interested candidates are encouraged to apply.

Qualifications

• 7 years of experience in digital marketing analytics, preferably for online retail.
• Hands-on expertise in Adobe Analytics and advanced statistical analysis.
• Experience with dashboard creation and insights generation.

Responsibilities

• Collaborate with stakeholders to define KPIs and analyze customer journeys.
• Support business analytics with AI solutions and data science applications.
• Generate actionable recommendations to drive engagement and conversion.

Skills

Digital marketing analytics

Adobe Analytics

Data storytelling

Statistical analysis

Azure ML

Tools

Power BI

Adobe Customer Journey Analytics

Microsoft Azure

Job description

Inclusion without Exception : Tata Consultancy Services (TCS) is an equal opportunity employer, and embraces diversity in race, nationality, ethnicity, gender, age, physical ability, neurodiversity, and sexual orientation, to create a workforce that reflects the societies we operate in. Our continued commitment to Culture and Diversity is reflected in our people stories across our workforce and implemented through equitable workplace policies and processes. About TCS : TCS is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 55 years. Its consulting-led, cognitive-powered portfolio of business, technology, and engineering services and solutions is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development. A part of the Tata group, India's largest multinational business group, TCS operates in 55 countries and employs over 607,000 highly skilled individuals, including more than 10,000 in Canada. The company generated consolidated revenues of US $ 30 billion in the fiscal year ended March 31, 2025 [BS1] and is listed on the BSE and the NSE in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index. Skills and Responsibilities :

• Experienced Marketing Analyst with a strong background in digital marketing for online retail. The ideal candidate will have hands-on expertise in Adobe Analytics, advanced statistical analysis, and a proven ability to collaborate with business stakeholders to define KPIs, analyze customer journeys, and provide actionable recommendations to drive engagement and conversion.
• The candidate must demonstrate thought leadership, curiosity, and a proactive approach to innovation and problem-solving in a fast-paced, agile environment.
• Mandatory Technical Skills 7 years’ experience in digital marketing analytics, preferably for online retail or e-commerce.
• Support business analytics with a focus on integrating AI solutions and data science applications. Extensive hands-on experience with Adobe Analytics (including dashboard creation, data pulls, and insights generation).
• Strong proficiency in exploration data analysis, statistical techniques, and data storytelling.
• Experience in building, maintaining, and optimizing reporting tools and dashboards (Power BI familiarity a plus development not required).
• Collaborate with business stakeholders to gather analytics requirements and translate them into scalable technical solutions using Microsoft Azure platforms, including AI-driven tools for enhanced decision-making.
• Proficient in synthesizing data from multiple sources, identifying anomalies, and generating actionable insights.
• Familiarity with tools such as Adobe Customer Journey Analytics, Adobe Target, Adobe Analytics.
• Ability to support business performance reviews, analyze trends anomalies, and track marketing program effectiveness.
• Strong data and web analytical skills and working experience in same Strong analytical skills with the ability to collect, organize and analyze information with attention to detail and accuracy
• Hands on with Azure ML, Azure Data Factory, Azure Synapse, Microsoft Fabric, Power BI, and Adobe Analytics to build end-to-end configurations. Tata Consultancy Services Canada Inc. is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodations during the recruitment and selection process, please inform Human Resources. Thank you for your interest in TCS. Candidates that meet the qualifications for this position will be contacted within a 2-week period. We invite you to continue to apply for other opportunities that match your profile.