Manager, Product Strategy & Commercials

Finning; Edmonton; On-site; CAD 120,000 - 150,000; Full time

Job summary

A leading equipment solutions provider in Canada is looking for a strategic leader to oversee equipment sales execution. The ideal candidate will possess extensive experience in the mining or heavy industrial sectors and have a strong track record in developing high-performing teams. This role involves setting strategic objectives, managing product portfolios, and providing customized solutions to enhance market share. A diverse and inclusive work environment is prioritized at the company.

Qualifications

• Minimum 10+ years of industry experience in a commercial leadership role.
• 5 years leading commercial teams with proven results.
• Strong technical knowledge of mining products.

Responsibilities

• Provide strategic leadership for equipment sales execution.
• Ensure the RI equipment portfolio meets revenue and profit targets.
• Develop strategies for product groups and market share growth.

Skills

Leadership skills

Sales enablement

Product management

Market analysis

Team development

Education

Undergraduate degree in Commerce

MBA

Job description

Description

Major Job Functions :

Strategic Planning & Alignment (40%)

Provide strategic leadership for equipment sales execution across while working with leaders from other functional departments (Supply Chain, Service, Operations, Sales, Pricing & Marketing) to ensure strategic objectives have alignment across the business and are executed on effectively. Alignment with external partners (Caterpillar, Weiler, Allied and other key suppliers) is essential in this role as proper vender management is critical to success. Also, as part of this function, ensuring a forward‑looking lens is applied to the business, leveraging data insights and front‑line customer feedback to develop proactive solutions for our diverse customer base.

Machine / Industry forecasting and inventory management. The commercial leader role is the owner of the long‑term industry forecast, market share projection and Finning’s inventory position for each respective product. Ensures the right product is on the ground at the right place at the right time. Key measurements are: F12 Industry forecast accuracy, 6 month rolling equipment turns (unit and financial).

Success in this area will be to ensure that there is an approved strategic framework in place to grow our equipment product lines and provide unique and custom‑made solutions that drive future product support growth. This will be done in conjunction with Sales Enablement, Sales Execution and Sales Excellence teams and ensuring alignment is gained with leaders of other functional departments.

Product and Program Management (40%)

Ensure the RI equipment portfolio delivers against revenue and profit targets that are aligned to market conditions. This entails direct accountability for business development objectives within each product or solution design and sales force enablement.

Technical and Commercial expert for product groups, application, multiple industry segments, and go‑to‑market strategy. Responsible for commercial and technical sales training across the enterprise.

Critical leader in product problem management specific to product updates, commercial support, and planning.

Understanding the competitive landscape

Success in this space will largely reside in the development of strategy for major product groups and the overall growth in market share. Frameworks for how to effectively manage products, leveraging data insights to target opportunities, understanding industry trends and competitive landscapes will all be used to create products and programs that enable revenue and market share growth.

Provide timely custom solutions (20%)

Content creation is a key sales enablement factor and as such we need to ensure all sales channels have timely and customized solutions to drive competitive advantages and total lowest TCO on our high opportunity models. Collaboration across multiple lines of business will be key to providing solutions that meet customer expectations and provide compelling product advantages.

Success in this space will be based on creative solutions that drive competitive advantage and showcase the lowest total cost of ownership across all key models.

Education & Experience

Undergraduate degree in Commerce or a related discipline is required; MBA preferred or equivalent senior‑level experience in strategic commercial leadership.

Minimum 10+ years of industry experience with a proven ability to lead, motivate, and develop high‑performing teams.

At least 5 years of direct experience leading commercial teams, with a strong track record of driving results.

Minimum 5 years of experience in equipment sales, ideally within the mining or heavy industrial sectors.

Strong technical knowledge of mining products and applications is considered a significant asset.

Demonstrated success in marketing or sales operations, with a deep understanding of how to engage internal sales teams, channel partners, and customers.

Exceptional leadership and interpersonal skills, with the ability to influence cross‑functional teams and senior stakeholders.

Expert‑level presentation and persuasion skills, with the ability to deliver compelling product demonstrations and strategic insights to audiences at all levels.

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and / or mental or physical disabilities. Finning is committed to collaborating with and providing reasonable accommodations / adjustments to individuals with disabilities. If you require an adjustment / accommodation at any point during the recruitment process, please inform your recruiter.