Manager Product Marketing

Kibbi Technologies Inc.; Winnipeg; Hybrid; CAD 96,000 - 146,000; Full time

Benefits offered by this job

Career Development

Health & Wellness

Time Off

Financial Security

Rewards and Recognition

Community Engagement

Job summary

Canada Life is seeking a strategic Manager, Product Marketing to drive marketing for Workplace Benefits & Retirement. You will translate product insights into compelling positioning, GTM strategies, and lifecycle marketing. This role thrives in a fast-paced, collaborative, insight-driven environment.

The role supports hybrid work with in-office presence three days per week, located in London, Toronto, or Winnipeg offices. Base salary ranges from CAD 96,200 to CAD 146,200 per year.

Qualifications

• 5-7 years of progressive experience in marketing.
• University degree in Marketing, Business, Communications, or a related field.
• Experience in product marketing supporting launches and GTM initiatives including segmentation, positioning, value proposition, and multi-channel activation.
• Experience in financial services, insurance, workplace benefits, retirement, or a regulated industry is a strong asset.

Responsibilities

• Lead and execute go-to-market strategies for new and enhanced products, services and initiatives.
• Develop clear product positioning, messaging frameworks and value propositions for plan sponsors and advisors; guide downstream marketing.
• Define and document launch strategies, key messages, success measures and activation plans.
• Apply customer, market and competitive insight to inform messaging, campaign strategy and prioritization.
• Translate complex products and technical concepts into simple, engaging language.
• Partner with Brand, Communications, Digital, Experience, Product and Sales Enablement teams.
• Define, monitor and report on marketing performance and utilization; optimize campaigns.
• Contribute to a test-and-learn approach using digital analytics and marketing best practices.

Skills

Go-to-market strategies

Product marketing

Messaging & positioning

Cross-functional collaboration

Education

University degree in Marketing, Business, Communications, or related field

Job description

Permanent Full Time

We’re looking for a strategic and execution-focused Manager, Product Marketing to support marketing for our Workplace Benefits & Retirement business. This role is accountable for translating product and customer insight into clear positioning, compelling go-to-market strategies and effective marketing execution across the customer lifecycle.

This role is ideal for a product marketer who thrives in a fast-paced, highly collaborative and insight-driven environment.

What You’ll Do

• Product Marketing
  • Lead and execute go-to-market strategies for new and enhanced products,services and initiatives ensuring business alignment and strong customerexperiences
  • Develop clear product positioning, messaging frameworks and valuepropositions that resonate with plan sponsors and advisors and guidedownstream marketing
  • Define and document launch strategies, key messages, success measures andactivation plans
• Insights and execution
  • Apply customer, market and competitive insight to inform messaging,campaign strategy and prioritization
  • Translate complex products and technical concepts into simple, engaging,customer-friendly language
  • Partner closely with Brand, Communications, Digital, Experience, Productand Sales Enablement teams
• Performance and optimization
  • Define, monitor and report on marketing performance and utilization,leveraging insights to optimize ongoing and future efforts
  • Contribute to a test-and-learn approaches and continuous improvement usingdigital analytics and marketing best practices

What You Bring

• 5-7 years of progressive experience in marketing
• University degree in Marketing, Business, Communications, or a related field
• Experience in product marketing supporting product launches and go-to-marketinitiatives that include segmentation, positioning, value propositiondevelopment and multi-channel activation
• Experience within financial services, insurance, workplace benefits,retirement or a regulated industry is a strong asset

Given the size and scope of our organization, we have the flexibility for thisposition to be located in the following head office locations: London, Toronto &Winnipeg. This role follows a hybrid work model, with an in-office presencerequired three days per week.

The base salary for this position is between $96,200 - $146,200 annually. Thisrepresents base salary only and does not represent other variable compensationcomponents of our total compensation ( i.e. annual bonus, commission etc). Ifyou are selected to move forward in our recruitment process, your recruiter willbe able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date ofposting, closing dates will vary depending on the search activity. Allapplications received will be reviewed on a rolling basis.

Grow with Canada Life

We’re united by a shared purpose: to improve the financial, physical and mentalwell‑being of Canadians. Our company is trusted by 1 in 3 Canadians andcontributes to the strength of communities across the country.

We’re looking for people who live our values everyday: we step up, we do theright thing, and we deliver – for our customers, communities and each other. Areyou someone who always strives to do the right thing, who steps up forthemselves and others, and who delivers with impact? Then we want to hear fromyou!

What we offer:

• Career Development: Opportunities for career advancement, access toindustry-leading learning programs and up to$2,000 annually towardseducation reimbursement.
• Health & Wellness:Flexible health and dental benefits, plus a $5,000 mentalhealth benefit to support your well‑being.
• Time Off:In addition to regular vacation and personal days, we supportcommunity involvement with a volunteer day.
• Financial Security:Company‑matching pension plan,share ownership programand additionalinvestment options.
• Rewards and Recognition: employee recognition programs, service milestonecelebrations, employee discounts and more!
• Emphasis on Community: We provide a workplace where employees feel connectedand supported through Employee Resource Groups (ERGs), mentorship programs,social clubs and events.

Learn more about Canada Life.

We’re committed to removing barriers and ensuring equal access to employment.Applicants requiring reasonable accommodation during the application process maycontact [e-mail]. All information provided will behandled in accordance with applicable laws and Canada Life policies.

Canada Lifewould like to thank all applicants, however only those who qualifyfor an interview will be contacted.