Manager, Personalization - Tangerine

Tangerine Bank; Toronto; On-site; CAD 110,000 - 140,000; Full time

Benefits offered by this job

Pension & benefits programs

Job summary

Tangerine is seeking a Manager, Personalization to lead data-driven, client-centric marketing experiences across web, app, email, paid media and CRM. You will translate client insights, behavioral signals and business rules into personalized journeys and measurable go-to-market outcomes.

You will collaborate with Proposition, Product, Growth, Analytics, and Channel teams to design audience strategies and activation plans, enabling scalable next-best-action and offer delivery across acquisition

Qualifications

• 5-7+ years’ experience in personalization, CRM, lifecycle marketing or related disciplines.
• Strong understanding of customer data, segmentation, consent, lifecycle marketing and journey orchestration.
• Hands-on experience with personalization, campaign orchestration and marketing automation platforms.

Responsibilities

• Lead data-driven, client-centric marketing experiences across channels and lifecycle moments.
• Translate insights and signals into personalized journeys and next-best-action strategies.
• Define audience strategies, journey orchestration and channel activation plans.
• Partner with Marketing, Product, Growth, Analytics and IT teams on roadmap alignment.

Skills

Personalization

CRM

Lifecycle marketing

MarTech

Data-driven

Stakeholder management

Analytics

Change management

Tools

Adobe Experience Cloud

Adobe

Salesforce

Braze

CDP

Job description

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Title: Manager, Personalization - Tangerine

Requisition ID: 272334

At Tangerine,we’reredefining banking. As Canada’s leading digital bank, we thrive on innovation, agility, and bold thinking, tackling every challenge head-on with leading technology and the unstoppable power of collaboration.

Our client-obsessed teams deliver flexible, accessible banking solutions, breakthrough products, and award-winning service. Beyond banking,we’recommitted to making an impact in the communities we serve and across our organization. We foster a culture built on integrity, inclusion, and fearless ambition – where diverse perspectives are valued, and people are empowered to do their best work.

Are you ready to disrupt the status quo? Do you crave challenges that push boundaries? Ifyou’rea high performer looking to accelerate your career and reimagine the banking landscape, this is your moment.

Let’sshape the future of banking together!

What you will be doing:

The Manager, Personalization leads data-driven, client-centric marketing experiences across channels and lifecycle moments. This role translates client insights, behavioural signals, business rules and value proposition strategies into personalized journeys, next-best-action decisioning and measurable go-to-market outcomes.

Is this role right for you? In this role, you will be:

• Championing a client- obsessed culture
• Leveraging a growth mindset, embracing learning and continuous improvement
• Contributing to a dynamic workplace fostering trust, integrity and inclusion
• Removing obstacles to drive momentum across teams
• Leading a high performing team through times of change
• Supporting teams through transformation activities
• Design cross-channel personalized experiences across web, app, email, paid media, CRM and digital touchpoints through Adobe Experience Cloud and related platforms.
• Translate segmentation, behavioural data, client signals, consent, product needs and value propositions into actionable journey strategies.
• Enable next-best-action and next-best-offer personalization across acquisition, onboarding, engagement, cross-sell, retention and migration.
• Define audience strategies, targeting frameworks, journey orchestration and channel activation plans.
• Partner with Proposition, Product, Growth, Analytics and Channel teams on audience prioritization, launch sequencing, measurement and roadmap alignment.
• Identify personalization opportunities early in initiative planning and translate Velocity learnings into reusable journey patterns and activation standards.
• Partner with Offer Management, CDP, Decisioning, MarTech, Data and IT teams to enable scalable next-best-action and offer delivery capabilities.
• Define personalization requirements, activation rules, audience logic, prioritization frameworks and decisioning guardrails.
• Ensure client signals, consent, eligibility, business rules and channel constraints are translated into operational decisioning strategies.
• Coordinate test-and-learn programs, including A/B and multivariate testing, to optimize journeys, offers, campaigns and launch experiences.
• Analyze performance, derive insights and improve relevance, conversion, engagement, client experience and business value.
• Establish measurement frameworks tied to business outcomes, client outcomes, experience quality and platform adoption.
• Act as a connector across Marketing, Product, Analytics, Technology, Data, Channel, Creative and Operations teams to move from insight to activated experience.
• Establish standards and governance for audience management, targeting, journey design, offer activation, experimentation and measurement.
• Drive adoption through documentation, training, reusable frameworks, operating rhythms and process improvements that reduce manual effort and improve speed to market.

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• Comfort and confidence adapting to new tools and ways of working
• AI fluency
• A craving to contribute to a high-performing team
• Ability to drive results in periods of change
• Track record of fostering an inclusive culture
• 5-7+ years’ experience in personalization, CRM, lifecycle marketing, MarTech, digital product marketing or related disciplines.
• Strong understanding of customer data, segmentation, consent, client signals, lifecycle marketing and journey orchestration.
• Hands-on experience with personalization, campaign orchestration, CDP, decisioning, offer management, experimentation or marketing automation platforms, such as Adobe, Salesforce, Braze or similar.
• Experience supporting major digital transformations, platform launches, product launches, migration programs or large-scale GTM initiatives.
• Proven ability to translate business objectives and customer insights into audience, journey, decisioning and activation strategies.
• Analytical mindset with strong communication, stakeholder management and cross-functional orchestration skills.
• Comfort operating in ambiguity, building new ways of working and scaling capabilities through governance, documentation and change management.

What's in it for you?

• You will be part of a diverse, inclusive, and purpose driven community of client- obsessed innovators who move fast, push boundaries, and celebrate big together.
• We are creating something game changing and you get to make your mark on it.
• You will have access to thousands of online and in person learning experiences at your fingertips to elevate your career and accelerate your development.
• From competitive benefits to programs that support your wellbeing and financial goals- we invest in you today and in your future.*

*Tangerine employees participate in Scotiabank’s pension & benefits programs (available to permanent employees)

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.