Manager, Media Buying

VaynerMedia; Toronto; Hybrid; CAD 85,000 - 105,000; Full time

Job summary

A dynamic media agency in Toronto is seeking a Manager, Media Buying to oversee digital media campaigns. The role involves managing campaign strategy, analytics, and team mentorship. Ideal candidates will have 3-5 years of media agency experience, strong analytical skills, and proficiency in Excel. This position requires coming into the office two days a week.

Benefits

Discretionary bonuses

Life Insurance

Health coverage

Dental coverage

Qualifications

• 3-5+ years of media agency experience managing and executing across digital platforms.
• Experience in buying and planning across multiple digital media channels.
• Ability to present complex information clearly and concisely.

Responsibilities

• Manage the full campaign lifecycle from strategy to performance optimization.
• Provide excellent client service and foster strong relationships.
• Lead and mentor a team of Media Analysts.

Skills

Media agency experience

Analytical skills

Problem-solving skills

Proficiency in Excel

Project management

Strong communication skills

Tools

Google Analytics

DV360

Other digital platforms

Job description

Employer: VaynerMedia Canada Inc.

Position: Manager, Media Buying

Terms of Employment: Full-time / Permanent

Location: Toronto, Ontario

Employment Address: 150 York Street, Suite 1702, Toronto, Ontario M5H 3S5

Hours of Work: 40 hours/week

Language: English

Benefits: Eligible for discretionary bonuses and/or salary increases in accordance with company policy. Eligible for Life Insurance, AD&D, RRSP, Private Medical, Dialogue and Dental and Health coverage.

Salary: $85,000-105,000 CAD / year

The Manager, Media Buying drives digital media campaign success. This role is focused on hands‑on buying, requiring expertise in developing and executing innovative media strategies, leading a team, and delivering exceptional client results. The Manager, Media Buying acts as a key marketing partner to clients, providing strategic optimizations, executional excellence, and ensuring effective media investments.

What You’ll Do:

• Manage the full campaign lifecycle, from initial strategy and client consultation on media approaches, platform nuances, and ad operations (to maximize ROI) to hands‑on buying, budget management, and ongoing performance optimization.
• Bid/buy, place campaigns within various digital platforms, and manage the ongoing real‑time optimization of live media to ensure client goals are met and/or exceeded.
• Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.
• Create deliverables such as quarterly decks and performance recaps, and monitor campaign performance to derive insights and implement data‑backed optimizations.
• Provide excellent client service, including proactive communication, strategic guidance, and the cultivation of strong client relationships.
• Lead and mentor a team of Media Analysts and Senior Media Analysts, fostering growth, a collaborative culture, and high‑quality work.
• Oversee team performance, deliverables, and workflows, implementing process improvements and optimizing structures to maximize output.
• Bid/buy, place campaigns within various digital platforms, and manage the ongoing real‑time optimization of live media to ensure client goals are met and/or exceeded.
• Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement.
• Maintain relationships with media vendors and develop platform, publisher, and brand partnerships.

Requirements:

• 3-5+ years of media agency experience managing and executing across digital platforms.
• Experience buying and planning across multiple digital media channels with depth in a majority of the following:
  • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Youtube
  • Programmatic Display/Video (DV360, The Trade Desk, etc.)
  • Fluency with analytics, attribution, and measurement systems (e.g., Google Analytics, MOAT/IAS/DoubleVerify).
• Strong analytical and problem‑solving skills, with the ability to identify opportunities and recommend effective solutions.
• Proficiency in Excel (pivot tables, V‑Lookups, macros) and ability to work in‑platform.
• Ability to present complex information clearly and concisely, and distill actionable insights.
• Proven ability to provide constructive feedback, advocate for the team, and deliver kind candor.
• Ability to work independently and manage multiple projects simultaneously.
• Demonstrates a collaborative, empathetic, and proactive approach, building strong working relationships and fostering a positive team environment. Understands the importance of listening, valuing diverse perspectives, and supporting colleagues to achieve shared goals.
• Exhibits a drive for continuous learning, improvement, and innovation, readily adapting to new technologies, industry trends, and evolving client needs. Embraces challenges as opportunities for professional development and seeks out ways to enhance skills and knowledge.
• Ability to solve problems creatively and work effectively across teams, demonstrating strong communication, diplomacy, and conflict‑resolution skills. Thrives in a fast‑paced environment and contributes to a culture of shared success.

This position will be required to come into the office two days a week.