Manager, Mass Market Analytics

ENMAX; Calgary; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading energy company seeks a Manager, Mass Markets Analytics, in Calgary. This role involves leading analytics development, customer strategy insights, and team coaching. Requirements include extensive experience in customer analytics, a degree in business or finance, and strong leadership skills. Competitive compensation with flexible benefits offered in a hybrid work model.

Benefits

Comprehensive flexible benefits program

Free onsite fitness facility

Onsite childcare centre

Free parking

Qualifications

• 10+ years of experience in customer or marketing analytics in relevant industries.
• Strong understanding of retail P&L levers and campaign performance metrics.
• Proven experience leading teams towards strategic objectives.

Responsibilities

• Lead development and delivery of analytics driving profitable growth.
• Develop customer segmentation and LTV frameworks for marketing strategies.
• Coach and develop a team of specialists.

Skills

Customer or marketing analytics

Marketing automation or CRM tools

Data modeling, statistical analysis

Leadership skills

Collaboration and communication

Education

Degree in business or finance

MBA or CPA (considered an asset)

Job description

Current ENMAX employees are encouraged to apply through their internal Workday access.

Posted: November 5, 2025
Closing Date: November 19, 2025
Position Type: Permanent
Union: Exempt (MP)

Why ENMAX?

We are driven by our purpose of lighting the way to a brighter energy future, a future that includes a workplace where you’ll experience belonging and unlock possibilities. We offer meaningful opportunities, strong collaboration, and a career aligned to what matters to you. We’re proud of who we are and the work we do to support our communities and customers who depend on us, because at ENMAX, we’re lighting the way together.

Role overview

As the Manager, Mass Markets Analytics, you will lead the development and delivery of analytics that drive profitable growth and inform our strategies on retail marketing, commodity pricing, and product development. This role sits at the intersection of marketing, customer strategy, and financial performance, translating data into actionable insights that directly impact the retail P&L. You’ll partner with Marketing, Finance, Customer Strategy & Go-To-Market teams to deepen understanding of customer behavior, optimize acquisition and retention activities, and measure the impact of campaigns and programs.

Major Responsibilities

• Own the analytics roadmap in support of the retail P&L – identifying key drivers of customer growth, retention, and profitability.
• Develop customer segmentation and lifetime value (LTV) frameworks to guide targeted marketing and pricing strategies.
• Design and execute campaign measurement methodologies, providing actionable insights to improve marketing ROI.
• Lead customer trend and portfolio performance analysis, highlighting merging risks and opportunities.
• Oversee campaign list management and audience targeting, ensuring accuracy and alignment with compliance and business rules.
• Partner with digital and marketing automation teams to measure and optimize performance across digital journeys, email campaigns, and paid media.
• Develop dashboards and visualizations (PowerBI) to make complex insights accessible to business stakeholders.
• Collaborate with Finance and Risk teams to align customer analytics with financial reporting and forecasting.
• Coach and develop a team of specialists, building analytical capability and a culture of curiosity and data-driven decision making.

Education

• Degree in business, finance, or other related area
• MBA and/or financial designation (i.e., CPA) would be considered an asset

Qualifications

• 10+ years of experience in customer or marketing analytics, ideally within retail energy, telecommunications, financial services, or other subscription-based industries.
• Strong understanding of retail P&L levers, customer lifecycle economics, and campaign performance metrics.
• Experience working with marketing automation or CRM tools.
• Understanding of mass market customer behavior and trends
• Experience with data modeling, statistical analysis, and experimentation (A/B testing).
• Proven experience leading teams towards strategic objectives.

Competencies

• Ability to translate complex data into clear business stories and recommendations.
• Excellent collaboration and communication skills, with experience influencing senior stakeholders.
• Strong leadership skills and a track record of developing high-performing analytics teams.
• Ability to create an environment where learning and development is valued and integrated

Did we mention the ENMAX Advantage?

We offer competitive compensation including a comprehensive flexible benefits program, non-downtown location that includes great building amenities such as free onsite fitness facility, onsite massage, onsite childcare centre (upon availability, offered from our ENMAX Place location 141 – 50 Ave. SE), free parking and much more. If you share our values and would like to make a difference with your career, join the team and see where the ENMAX possibilities can take you.

ENMAX Values

– Safety, Integrity, Accountability, Service, Teamwork, Agility, Innovation

Location

This role will be part of our hybrid (home and office) workforce with office workspace located at ENMAX Place (141 - 50th Avenue SE, Calgary, AB). You will work from home on Mondays and Fridays and in the office on Tuesday, Wednesday, and Thursday.

Note

• If we can provide an accommodation or adjustment to make the process more accessible for you, please let us know. ENMAX welcomes all qualified applicants to apply and is committed to a safe and respectful workplace. It is our aim to have a workplace which is inclusive and values safety, diversity, personal integrity, respect for individual differences, and encourages ownership and accountability for our actions.

• Every ENMAX employee is responsible to take reasonable care to protect the health and safety of themselves, of all other workers, and of the public. Each employee must become familiar with safety procedures and rules applicable to their job and are required to follow themwhile working at ENMAX.

In the spirit of reconciliation, we respectfully acknowledge that we live and work on the traditional lands of Indigenous Peoples. ENMAX headquarters is in Calgary, Alberta, the traditional territory of the Blackfoot Confederacy, comprised of the Siksika, Kainai, Piikani, and Amskapi Piikuni Nations; the Tsuut’ina Nation; and the îyârhe Nakoda Nations of Chiniki, Bearspaw, and Goodstoney, and home to the Métis Nation of Alberta, as well as many diverse Indigenous people who have made the city their home. We are committed to strengthening relationships with Indigenous Nations and peoples in all communities where we operate, through respect and collaboration.

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