Manager - Marketing Transformation & Loyalty

Kibbi Technologies Inc.; Saskatoon; On-site; CAD 105,000 - 160,000; Full time

Benefits offered by this job

Learning programs

Career development

Volunteer opportunities

Job summary

EY in Canada is seeking a visionary Manager in Marketing Transformation & Loyalty to blend business development and loyalty expertise to drive growth and transformation. You will shape marketing strategy, lead AI-enabled initiatives, and collaborate across Financial Services, Retail, and other sectors to unlock value for clients.

You will manage programs focused on customer strategy, segmentation, and partnerships while delivering measurable outcomes and ensuring responsible AI practices across

Qualifications

• Strong background in Marketing leadership and loyalty programs.
• Experience in customer strategy, segmentation and brand management.
• Proven ability to lead cross-functional teams and manage transformation initiatives.
• Familiarity with Gen AI, GEO, AEO and Agentic Commerce in marketing.

Responsibilities

• Manage daily operations related to customer interactions across touchpoints.
• Lead cross-functional teams including client relationships, strategy, and process improvements.
• Analyse customer feedback and engagement data to identify pain points and growth opportunities.
• Support development and execution of transformation programs aligned with client objectives.
• Collaborate with senior managers and partners to deliver high-quality outcomes.
• Establish and monitor KPIs for service and process excellence; ensure quality and ethics in AI use.

Skills

Marketing leadership

Loyalty programs

Customer segmentation

AI optimization

Cross-functional leadership

Tools

CRM tools

Analytics platforms

Martech

Job description

At EY, we're all in to shape your future with confidence.

We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The opportunity

We are looking for a visionary leader who will blend business development acumen and marketing and loyalty expertise to drive growth and transformation.

As a Manager in Marketing Transformation & Loyalty, you will play a pivotal role in shaping the future of marketing and loyalty in Canada while delivering client solutions focused on unlocking strategic value and scaling growth. The Manager will lead exciting projects including marketing innovation and AI optimization, Martech, customer strategy and segmentation, brand management, communications, loyalty, customer engagement and partnerships. The Manager will work across all industries including Financial Services and Retail collaborating with global Business Consulting, Studio+ and Marketing leadership to drive impact.

Your Key Responsibilities

• Manage daily operations related to customer interactions, ensuring seamless and positive experiences across all touchpoints
• Lead cross-functional teams including day-to-day client relationships, strategy, implementation of service design and process improvement initiatives.
• Analyse customer feedback and engagement metrics to identify pain points and opportunities for enhancement and growth
• Support the development and execution of transformation programmes, ensuring alignment with client objectives
• Collaborate with senior managers and partners to deliver high-quality client outcomes
• Establish and monitor KPIs for service and process excellence, reporting on progress and recommending improvements
• Applies AI in the flow of work with strong professional judgement – integrates AI into day-to-day delivery while validating outputs, challenging assumptions, and maintaining accountability for quality
• Leads responsible and risk-aware use of AI demonstrating sound judgement on data use, confidentiality, and ethical considerations and reinforces this standard practice; escalates risks appropriately and models good practices for teams
• Drives structured and creative problem-solving using AI to accelerate analysis, scenario generation, and insight development while maintaining clear linkage to business outcomes
• Builds repeatable ways of working with AI developing and sharing prompts, approaches, and tool usage that improve team productivity and consistency in existing data libraries/catalogues

Skills And Attributes For Success

• Strong background in Marketing and Loyalty with expertise across customer strategy, customer experience, Martech, brand development, data and analytics, performance management, communications and partnerships.
• Leadership in Retail, Payments and/or Financial Services including Credit Cards, insurance and wealth, ideally s with B2C and B2B experience
• Proven experience managing large-scale transformation projects, AI and digital innovation, and omni-channel strategies. Strong leadership, stakeholder management and communication skills.
• Passion for collaboration, teaming and partnership along with innovation in Marketing.
• Advanced analytical skills, including the ability to interpret complex data and drive actionable insights.
• Familiarity with Gen AI, GEO, AEO and Agentic Commerce along with deep experience with digital transformation and CRM tools.

Ideally, you’ll also

• At least 10+ years’ experience of Marketing leadership within a large-scale organization or agency in sectors such as consulting, financial services, retail, high-tech, travel, telecommunications and/or loyalty.
• Experience leading cross functional teams or workstreams
• Understanding of regulatory requirements and compliance.

This job posting relates to an existing vacancy within our organization.

What We Offer

The EY benefits package is designed to support your physical, emotional, financial, and social wellbeing. Our extensive benefits include comprehensive medical, dental, and prescription drug coverage, as well as mental health benefits, a robust Employee Assistance Program and group savings plans to promote your overall wellbeing. We offer generous time off, including personal days, vacation days, and additional firm-wide holidays, along with the option to purchase extra vacation days. Employees can take advantage of EY's exclusive learning programs tailored just for them. We also provide internal opportunities for career development and advancement, enabling you to grow within the firm. Get involved in meaningful volunteering through EY Ripples and make a positive impact in the community.

Learn about our commitment to DE&I at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

EY reports salary ranges in accordance with applicable provincial pay transparency legislation. Individual salaries within the anticipated salary ranges noted below are determined through a wide variety of factors including but not limited to internal equity, education, relevant experience, knowledge, and applicable skill sets.

• Toronto: 110 - 160K
• London/Waterloo/Ottawa: 104,500 - 154,500
• Vancouver: 110 - 160K
• Victoria: 99K - 149K

Inclusiveness is at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.

Learn about our commitment to Inclusiveness at https://www.ey.com/en_ca/about-us/corporate-responsibility/equity

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with the highest ethical principles and regulatory requirements.

To all recruitment agencies: EY does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. EY is not responsible for any fees related to unsolicited resumes.